Adalysis Review:
The Ultimate Guide to Adalysis

Adalysis has 20+ tools for PPC optimization, insights, management and testing

Pricing

Accounts start from $99 per month

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?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor & Reviewer
Byron Tassoni-Resch
Last Updated August 04, 2020
?
Ease of Use
4
Price
4
Customer Support
4
Features
3.5
3.9 out of 5

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

Top Adalysis Highlights

PPC Copy Testing

This interface will tell you which ads are winning for CTR, conversion rate, conversions per impression, and cost per conversion. Instant changes can be made.

Quality Score Analysis

Adalysis is different from similar software in that it analyzes using multiple metrics - 12 in total. Quality score issues can be quickly and easily identified.
Editors Choice ✓

Keyword Analysis

Excellent keyword and N-gram analysis gives you key data on what single words are not converting. These words can be paused or incorporated into a more useful phrase.

Features

So, what are the key features for Adalysis?

  • Revenue is lost when a duplicate keyword is covered in the system but has a lower CTR conversion rate than others. Adalysis has a duplicate keyword tool that flags the issue and notifies you.
  • Identifying duplicate keywords is not the only thing Adalysis can do, it also allows you to pause keywords on a lower CTR or select them in bulk to pause or delete.
  • Adalysis can monitor keywords and recommend changing ones that are becoming more or less popular. You can then add them as necessary controlling the search terms so that duplicates don’t occur.
  • If you do a lot of work on your keywords and want to refresh your content this can be done. Adalysis examines your keywords, n-grams, quality score, and search query data weekly, meaning an overnight update can be requested.
  • Adalysis monitors and periodically checks your system for issues critical to preventing traffic finding your site. It can monitor performance and automatically optimize systems based on settings or recommend predefined checks.
  • Periodically smart algorithms review your account, alert you of issues and how to resolve them. For instance Adgroups with no active keywords and conflicts with negative keywords. There will also be recommendations for how to treat low conversion rate keywords.
  • Your system can be optimized for your particular business goals with custom checks and tailored styles. Get notified when something meaningful happens and benefit from twenty-two different metrics, types, and statuses.

What’s great about Adalysis:

  • The Adalysis interface will tell you which ads are winning for CTR, conversion rate, conversions per impression, and cost per conversion. It will show you the confidence level of each test and indicate the winners making efficient optimization quick and simple.
  • Test parameters and confidence levels are flexible. Depending on the account you’re working with you decide on how many impressions, clicks, and conversions you need in order to determine a test winner. You can also determine the confidence level. This gives you more accurate reading and better performance.
  • Test parameters and confidence levels are flexible. Depending on the account you’re working with you decide on how many impressions, clicks, and conversions you need in order to determine a test winner. You can also determine the confidence level. This gives you more accurate reading and better performance.
  • It’s difficult to analyze ad tests across multiple ad groups. With Adalysis you can copy tests into a multi-ad group test. Adalysis will then look for ads with the same description or headline optimizing your ad copy.
  • Adalysis’s built-in quality score analysis will check you quality scores across 12 different metrics making it easy to see where quality scores may be inaccurate in terms of CTR, Ad Relevance, or Landing page experience.
  • Adalysis employs useful dashboard warnings for issues relating to Ad campaigns. It lists winning ads as well as those without tests, broken landing pages, keyword conflicts, and more. Be the first to know when an issue arises and how to resolve it.
  • Non ad-testing features include keyword and N-gram analysis. Easily review a list of keywords and single words appearing in search queries and decide what ones need to be paused.
  • Adalysis are always adding new features. A landing page analysis and account level quality score analysis are recent additions. This product keeps you up to speed with the latest marketing software features.

Be aware that:

  • Can't analyse ad tests for longer than 180 days

Pricing

Adalysis offers a range of pricing plans designed to suit a variety of business requirements. Pricing is monthly and a free 14-trial is available to road test the performance of smart insights and testing. From $99.

Overview

Adalysis is an excellent PPC software product designed with end users and the needs of businesses in mind. Whether you are an entrepreneur working solo or a small business your enterprise can massively benefit from using Adalysis.

PPC tools are critical to analyzing the performance of your ads and optimizing then for better productivity. There are many free and paid tools on the market but Adalysis is one of the most integrated, useful, and better priced products on the market.

Created for ad testing, copy testing, and analytics, Adalysis was developed in response to the problem of manually testing and optimizing performance of ads that was possible using spreadsheets but extremely inefficient and time-consuming.

Adalysis software uses search engine APIs to grab data from all your PPC accounts every night.

The software can be used for multiple accounts within your MMC. When you log-in you’ll see immediately which accounts have winning ad tests. You can then optimize based on Adalysis recommendations or your own preferences.

Who is it for?

Having road-tested Adalysis a number of times we think it can benefit a range of users:

  • Those who run multiple Ad campaigns and want to optimize their Ads for greater efficiency.
  • Those who want to save time managing multiple Ad accounts that could be utilized in other areas of the business.
  • Business owners who care about the effectiveness of their Ad campaigns and could benefit from regular quality control.

Adalysis Reviews

Ratings for this product are generally five star. Users point to easy controls that drill into important KPI’s and excellent testing analysis. Some drawbacks include features available on free software not adding much overall value to the product; however, Adalysis is fully integrated, making it more user-friendly.

Photo of byron-tassoni-resch
?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor & Reviewer
Byron Tassoni-Resch

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

Verdict

For its price and capabilities we would put Adalysis in the top bracket of PPC marketing software. It was developed only a few years ago to solve a pressing need for ad management and optimization in the marketplace and has performed brilliantly.

Multiple PPC accounts can be managed at scale allowing you to benefit from automated recommendations, unique data views and fast implementation.

Save a huge amount of time trying to crunch data on your own and optimize the productivity of your ads with only a few clicks.

PPC marketing software has never been so simple and effective. We would recommend this product to any users working with online ads.

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Editors Rating

3.9 out of 5
Ease of Use
4
Price
4
Customer Support
4
Features
3.5
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