Adalysis Review:
The Ultimate Guide to Adalysis

So, what are the key features for Adalysis?

• Revenue is lost when a duplicate keyword is covered in the system but has a lower CTR conversion rate than others. Adalysis has a duplicate keyword tool that flags the issue and notifies you.
• Identifying duplicate keywords is not the only thing Adalysis can do, it also allows you to pause keywords on a lower CTR or select them in bulk to pause or delete.
• Adalysis can monitor keywords and recommend changing ones that are becoming more or less popular. You can then add them as necessary controlling the search terms so that duplicates don’t occur.
• If you do a lot of work on your keywords and want to refresh your content this can be done. Adalysis examines your keywords, n-grams, quality score, and search query data weekly, meaning an overnight update can be requested.
• Adalysis monitors and periodically checks your system for issues critical to preventing traffic finding your site. It can monitor performance and automatically optimize systems based on settings or recommend predefined checks.
• Periodically smart algorithms review your account, alert you of issues and how to resolve them. For instance Adgroups with no active keywords and conflicts with negative keywords. There will also be recommendations for how to treat low conversion rate keywords.
• Your system can be optimized for your particular business goals with custom checks and tailored styles. Get notified when something meaningful happens and benefit from twenty-two different metrics, types, and statuses.

What’s great about Adalysis:

• The Adalysis interface will tell you which ads are winning for CTR, conversion rate, conversions per impression, and cost per conversion. It will show you the confidence level of each test and indicate the winners making efficient optimization quick and simple.
• Test parameters and confidence levels are flexible. Depending on the account you’re working with you decide on how many impressions, clicks, and conversions you need in order to determine a test winner. You can also determine the confidence level. This gives you more accurate reading and better performance.
• Test parameters and confidence levels are flexible. Depending on the account you’re working with you decide on how many impressions, clicks, and conversions you need in order to determine a test winner. You can also determine the confidence level. This gives you more accurate reading and better performance.
• It’s difficult to analyze ad tests across multiple ad groups. With Adalysis you can copy tests into a multi-ad group test. Adalysis will then look for ads with the same description or headline optimizing your ad copy.
• Adalysis’s built-in quality score analysis will check you quality scores across 12 different metrics making it easy to see where quality scores may be inaccurate in terms of CTR, Ad Relevance, or Landing page experience.
• Adalysis employs useful dashboard warnings for issues relating to Ad campaigns. It lists winning ads as well as those without tests, broken landing pages, keyword conflicts, and more. Be the first to know when an issue arises and how to resolve it.
• Non ad-testing features include keyword and N-gram analysis. Easily review a list of keywords and single words appearing in search queries and decide what ones need to be paused.
• Adalysis are always adding new features. A landing page analysis and account level quality score analysis are recent additions. This product keeps you up to speed with the latest marketing software features.

Be aware that:

• Can't analyse ad tests for longer than 180 days