Opteo Review:
The Ultimate Guide to Opteo

First month free

Opteo is a simplified yet powerful Google Ads management and optimization tool designed for Google Ad agencies and Google Ad managers.

Pricing

Accounts start from $97 per month

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?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor & Reviewer
Byron Tassoni-Resch
Last Updated August 04, 2020
?
Ease of Use
4.5
Price
4.5
Customer Support
4
Features
4
4.3 out of 5

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

Top Opteo Highlights

Task Automation

Opteo analyzes the performance of your AdWords campaigns and defines the tasks needed for better efficiency and budget control - it organizes tasks in an easy-to-view dashboard.

Improvement Suggestions

Opteo’s sophisticated algorithm monitors data in real-time and suggests improvements via notifications, improvements can be analyzed by the user and instant decisions can be made.
Editors Choice ✓

One-Click Changes

Opteo’s user-friendly interface and notification system allows users to make instant real-time changes that affect the relevance and effectiveness of campaigns with just one click.
Opteo Homepage

Features

So, what are the key features for Opteo?

  • Opteo will analyze your accounts and suggest improvements based on conversion data and performance targets. With one click Opteo improvements will be applied to your Adwords accounts.
  • Adwords performance can be monitored and key metrics can be optimised in real time. Opteo also offers additional metrics such as QS Components, AdRank, and more.
  • Multiple accounts can be managed in a single integrated table. View Adgroups, keywords, and other metrics. Offers a complete overview of bids and budgets that can be optimised and controlled for better performance.
  • An easy-to-use dashboard allows you to explore segments. Identify your most profitable segments and optimise for performance. Reduce spend on inefficient segments and utilize budget in more profitable ones.
  • Scorecards give you an accurate, and instant, overview of your accounts performance. In-depth account audits can be carried out in seconds meaning you not only understand the health of the account your budget can be leveraged efficiently.
  • Integrate with Slack, get Improvements and Alerts delivered to your inbox.
  • Opteo can be fully integrated with Slack. Improvements, updates, and alerts from your favourite Slack channel can be sent to your inbox informing you of changes that can affect the business. Stay on top of important changes as they happen.

What’s great about Opteo:

  • Workflows can be activated with a single click instantly improving your accounts performance and saving you time.
  • The system offers over twenty improvement types such as pause underperforming Ads, adjust keyword bids, and optimize campaign bids. Saves you time, money, and improves performance.
  • Opteo’s algorithm is always switched on meaning suggestions are based on current data and best practices. Proposals are prioritized based on importance.
  • Opteo’s processes are offered in an Opteo Improvement Box, allowing you to decide what to launch, and what to dismiss.
  • All metric data is located in one place making it convenient and efficient to work with routinely. Excellent opportunity to optimize account performance and deal with issues quickly.
  • Metrics not available in AdWords can be added such as: Quality Score Components, AdRank, and more.
  • Opteo’s alert system can be configured to automatically send notifications on specific scenarios. Know about important changes to your account instantly even when travelling abroad.

WHAT YOU NEED TO BE AWARE OF:

  • You are limited to connecting 25 accounts if you are on the entry level account
  • It only works with Google Ads. Unfortunately, Opteo does not offer Facebook, Instagram, or Microsoft Ads integrations, and as far as we know, they are not on their Roadmap.

Pricing

Opteo offers a range of pricing plans designed to suit a variety of business requirements. Pricing is monthly with more components and functionality available in higher brackets. Here is an overview:

  • Free Trial
  • Basic: $97/month
  • Professional; $197/month
  • Agency: $497/month
  • Unlimited: $997/month

Overview

Opteo is an AdWords account management software tool that allows users to optimize the performance of their AdWords campaigns from a single location.

Opteo’s algorithm provides real-time metric data that can be harnessed for better leverage and efficiency. 

So what do we think?

So far we like it! It’s been designed by AdWords users for AdWords users, eliminating many of the daily and weekly challenges faced when managing multiple clients and campaigns. No more laborious Excel analysis, or pouring over manual changes and useless reports.

You can save time for other parts of your business while still nurturing client relationships, refining creative strategies, and developing effective campaigns.

Not only that Opteo will use its sophisticated algorithm to suggest real-time changes to your campaigns. You can be notified instantly of these and decide whether you want to make any changes.

You can optimize your campaigns instantly, and on-the-go, meaning that prioritize and planning is not only easier but it’s also more efficient, more effective, and it saves you money.

Who Is Opteo For?

Having road-tested Opteo a number of times we think it can benefit a range of users:

  • Those who run multiple AdWords campaigns and want to streamline the process and optimize it for efficiency.
  • Those who want to save time managing multiple AdWords accounts to utilize in other areas of the business.
  • Business owners who care about the effectiveness of their AdWords campaigns and could benefit from the ability to make real-time changes.

Opteo Reviews

Opteo software generally receives five star ratings with users highlighting its user-friendly interface, detailed account information, and excellent support. Users also report significant improvements in campaigns within weeks.

Photo of byron-tassoni-resch
?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor & Reviewer
Byron Tassoni-Resch

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

Verdict

We think Opteo is a first-class platform and excellent value for money in comparison to its near-competitors. 

Every entrepreneur or business is different and will require suitable software to meet their requirements.

Opteo can offer both individuals and small businesses the chance to tailor their AdWords campaigns in a way that will make their enterprises more efficient and profitable. 

Opteo will save you time and resources monitoring AdWord campaigns and making changes you think could work. Using extensive data analysis and an excellent algorithm, Opteo will identify what ads are the most profitable and what is the most effective way to leverage your budget. Take the hard work out of data analytics with Opteo’s smart software.

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Editors Rating

4.3 out of 5
Ease of Use
4.5
Price
4.5
Customer Support
4
Features
4
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