Great for

• Monitoring and diagnosing performance issues accurately and in real time.
• Automatically detect landing page errors
• Create and upload SKAGs
• Optimize and manage display campaigns
• Explore segments to find the most profitable areas within an account
• Check scorecards to get a high-level understanding of account performance
• Integrate with Slack and get Improvements and Alerts delivered to your inbox
• Allocate budget to high performing ads using smart statistical analysis based on Click Through Rate and Conversions

Be aware that

• You are limited to connecting 30 accounts if you are on the entry level account