Opteo is a simplified yet powerful Google Ads management and optimization tool designed for Google Ad agencies and Google Ad managers.
Accounts start from $97 per month
Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.
Pricing is based on your Google Ads spend:
Opteo’s mission is to “build things that improve the day-to-day experiences of AdWords users around the world.”
I think it’s fair to say that they have been successful at achieving their mission so far, and Opteo has become a top-rated Google Ads management tool within the Google Ads community.
Opteo’s onboarding process is simple. You just select the correct package depending on your Google Ads spend and then connect your Google Ads Accounts. Once you have connected your account, Opteo will continuously monitor your account data and give you access to a suite of powerful features, including their improvement engine, budget tracking, performance monitoring, and alerts.
Let’s look at Opteo’s main features in more detail below:
Opteo’s Improvement Engine continuously monitors your account and proposes improvements based on your conversion data and performance targets. Push improvements live to Google Ads in one click.
Opteo includes approximately 40 different optimizations, including manage keyword bids, compare ad performance, control budgets, optimize ad schedules, get real-time alerts, analyze search terms, and more!
The Performance Engine allows you to monitor and diagnose performance issues in real-time. You can view all your key performance metrics in one easy to understand dashboard and view additional metrics that are not currently available in Google Ads, including QS Components and AdRank.
Segments are a popular feature within Opteo that allows you to explore the most profitable and unprofitable segments within your account. Imagine being able to pinpoint that 20% of the account driving 80% of your account performance and doubling down whilst reducing spend on underperforming segments. Well, with Opteo, you can.
Opteo’s Scorecards performs an in-depth account audit in seconds. It provides you with an immediate understanding of your accounts health and the areas where you can make improvements. While the Opteo Scorecards are a useful feature, competing Google Ads management platforms such as Adzooma and WordStream offer more in-depth audits and reports for free.
Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.
Opteo is a Google Ads management tool that makes life easier for Google Ads professionals. Opteo is highly regarded within the SEM community, and with a great feature set and fantastic UI, it’s easy to see why.
If you are purely looking for a tool to help you save time and increase your performance of your Google Ads campaigns, then Opteo is highly recommended. However, if you are looking for a tool that also works with other Ad platforms such as Microsoft and Facebook, then I would recommend looking at Adzooma, Wordstream, or AdHawk.
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