Wordstream Review:
The Ultimate Guide to Wordstream

Wordstream is one of the leading online marketing software tools for managing PPC ads and optimizing the digital infrastructure of your business.

Pricing

Accounts start from $49 per month

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?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor & Reviewer
Byron Tassoni-Resch
Last Updated August 04, 2020
?
Ease of Use
4
Price
4
Customer Support
4
Features
4
4 out of 5

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

Top Wordstream Highlights

Performance Dashboard

Keep track of your optimized business and make sure it’s on the right tracks with Wordstream’s performance dashboard. See key metrics at a glance or drill down into data. Success reports give you instant performance updates and key insights.

Customizable Workflow

Wordstream allows users to create DIY pop-ups and special landing pages that will grab the leads attention and improve conversions rates. Customizations are easy to implement and no designer or developer is required.
Editors Choice ✓

Creative Agency

There are many obstacles to successful digital advertising such as creating quality Facebook or Good Display Network Ads. Wordstream combines machine-learning with your webpage to offer you high-grade smart ads at no extra cost.

Features

So, what are the key features for Wordstream?

  • Wordstream employs paid keyword optimization to help you find the most effective keywords to drive relevant traffic to your website
  • Ad and Conversion Tracking tracks the effectiveness of ads and which ads or campaigns are receiving the most clicks and conversions
  • APIs stand for Application Programming Interface. This specified how the application communicates with other software. API's typically enable the integration of data, logic, and other objects with software applications.
  • Bid Rules enable users to set rules to minimize pay per click costs or maximize conversions from keywords
  • Attribution function is able to track the click pathway of users visiting your site and whether they convert to customers
  • Notifications will alert you to changes in key performance indicators on your platform. Alerts are automated and fully customizable.
  • Ads can be created as well as edited on Wordstream’s interface. Manage and upload bulk ads on multiple platforms.

What’s great about Wordstream:

  • Work with a Customer Success Specialist and learn how to make better use of your time using AdWords and WordStream
  • Ad creation is simple, easy, and professional looking. Wordstream’s offers weekly suggestions for improvements
  • Copy information between Google and Bing ads, and manage Facebook ads all from one platform
  • Search terms are an excellent feature allowing users to identify positive and negative keywords by setting terms to Broad, Phrase, or Exact. Improves efficiency and relevance of keywords.
  • All accounts in Wordstream are grouped by person handling making it easy to track performing and underperforming groups. Optimization is simple and efficient.
  • Wordstream offers a component for plugging in goals for monthly spending. Having this data in one place makes identifying and tracking weekly and monthly goals easier, and budgets tighter.
  • Customer service at Wordstream Is excellent, they saturate you with attention making sure you know how to get the most out of your software. Excellent customer support and a great platform supports successful application of tools.

Pricing

Wordstream advisor only: $49/mo

Wordstream advisor plus Assist: $299/mo

Wordstream advisor plus Offline Assist: $649/mo

Overview

Wordstream is a leading online advertising company that provides services and software to thousands of digital clients looking to get ahead in the world of online advertising.

Based on surveys and customer reviews Wordstream is recognized as an industry leader with consistent ratings of between four and five stars. 

Wordstream software certainly lives up to its reputation. Stand out features for most users include its performance and reliability, it’s ad creation and editing suites, conversion tracking, advanced targeting options, ad and landing page scheduling, and scenario planning.

Not surprisingly the software outperformed the average rating in its class for performance and reliability achieving an impressive 93% satisfaction rating. 

But the features, reliability and performance of the software is not the only reason to go with WordStream. Users can choose to work with friendly experts who ensure you are not on your own when it comes to creating successful ads and optimizing your online business.

They provide substantial help and advice. This, on top of the standard industry automation that is now expected with such a product, is a huge advantage – especially when getting started or working with a large organization.

Wordstream Reviews

This product consistently receives five star ratings and wins awards for its excellence. People using Wordstream for the first time comment on its ease of use, effectiveness at managing large projects across platforms, and its overall quality.

Photo of byron-tassoni-resch
?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor & Reviewer
Byron Tassoni-Resch

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

Verdict

Wordstream offers users a great deal in terms of digital tools and support. It not only provides the same management and optimization capabilities as similar products but it allows users to create more professional ads and to work cross platform. 

The product is slightly more expensive than its competitors, particularly at the lower end.

However the extra money is perhaps justified when we consider the professing design suite and excellent customer support. Indeed, a mentor who will teach you the best practices for successful digital advertising. 

If you’re looking for software that ticks all the boxes for performance, management, and optimization, but also ensures that you are using it correctly then Wordstream is an excellent choice for beginners or experienced users.

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Editors Rating

4 out of 5
Ease of Use
4
Price
4
Customer Support
4
Features
4
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