Great for

• Systematically monitor competitor prices for strategic SKUs and get strategic pricing suggestions to improve campaign performance and margins
• Receive custom bid suggestions based on performance data
• Get advanced reporting metrics like new customer acquisition, customer lifetime value or margin
• Machine learning and automated bid-testing means you always bid just the right amount to get maximum exposure with the most efficient bid modifiers
• Optimize your campaigns for advanced eCommerce goals like New Customer Acquisition, Customer Lifetime Value or Margin
• Improve impressions and get more clicks through optimized Product Titles

Be aware that

• Does not currently include campaigns on Facebook