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GrowthSupermarket compares:

Email Deliverability Tools

Your email campaigns won’t convert much if they’re going to the spam folder. These tools will help you gauge the health of your email deliverability and raise alarms if they fail to deliver.

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Page Editor
Last Updated November 26, 2018
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Byron Tassoni-Resch

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 45 hours researching Email Deliverability tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.
Email Success Tools
Editors Rating
?
Ease of Use
3.5
Price
4
Customer Support
4.5
Features
5
4.3 out of 5
Visit Site Read our Review

Validity

IN A NUTSHELL

Redefine email marketing and CRM data management excellence with Validity. Discover how its cutting-edge tools and features help businesses unleash their full potential and achieve remarkable success in today's competitive landscape.

PRICING

Contact Validity for a quote

KEY FEATURES

  • Receive custom deliverability reports
  • Receive Smart Alerts if Return Path detects an issue that will cause deliverability problems
  • Receive a reputation and sender score

Great for

  • Building a sender score in order to increase email deliverability
  • Monitoring inbox placements
  • Email blacklist monitoring
  • Receiving deliverability reports
  • Gain access to Return Path's Inbox Preview feature which allows you to see how your email will look across multiple devices and email clients
  • Run checks against Return Path's spam filter checks to see if there are any errors you need to change
  • Consult with Return Path's deliverability experts and access a wide range of email best practices
  • Defend your business by detecting, blocking, and responding to email threats targeting your employees and customers

Be aware that

  • The platform can have a steep learning curve
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Litmus

IN A NUTSHELL

Litmus provides a suite of email design and email marketing tools, helping you build, design, test, and analyze your emails

PRICING

Accounts start from $79 a month

KEY FEATURES

  • Run spam tests before you send your emails
  • Preview how your emails will look on multiple devices
  • Receive email performance insights

Great for

  • Checking how your email will look on most devices and browsers before you send
  • Catch costly email errors before you send your email
  • Identify issues that would cause your emails to be placed in the spam folder
  • Sign up for free to the Litmus Email Analytics platform where you can measure if users are reading or just skimming your emails
  • Build your emails within the Litmus platform, you have the choice of using HTML code or a pre-built template then integrating the design with your email sending platform

Be aware that

  • The basic account feature only includes the email preview feature
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Email game changer!
Editors Rating
?
Ease of Use
4
Price
3.5
Customer Support
5
Features
5
4.4 out of 5
Visit Site Read our Review

Postmark

IN A NUTSHELL

Postmark is an email service that specializes in delivering transactional emails with speed and reliability. It offers detailed analytics, inbound email processing, webhook integration, SMTP and API support, message streams, dedicated IP address, and template management. Postmark also supports DMARC to enhance email security and has a dedicated customer support team. As a scalable solution, Postmark can accommodate businesses of all sizes.

PRICING

Start with your FREE account!

KEY FEATURES

  • Receive immediate email deliverability for your transactional emails 2)Detailed delivery, open and link tracking
  • Use templates to build responsive emails

Great for

  • Ensure your transactional emails are getting to your clients inbox
  • Receive open, click and link tracking reports
  • Use Postmark's IP address to ensure a high deliverability rate
  • Free trial available for 100 emails per month
  • Integrate your users’ email replies directly into your application
  • Postmark's average delivery time for transactional emails is between 0 - 10 seconds
  • Postmark only send transactional emails, therefore every endpoint, hook, and API tool is designed specifically to support them

Be aware that

  • The standard account is limited to 10,000 emails per month
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FREE account available
Editors Rating
?
Ease of Use
4.5
Price
2.5
Customer Support
5
Features
5
4.3 out of 5
Visit Site Read our Review

Mailgun

IN A NUTSHELL

Transactional Email API Service for Developers! Elevate your email game with Mailgun, a reliable and scalable email delivery solution focused on transactional emails, designed to streamline your processes with its easy-to-use API and advanced features for improved deliverability.

PRICING

First 10,000 emails are free. Then accounts start from $1.00 / 1,000 emails

KEY FEATURES

  • Email deliverability software built for developers
  • Email validation feature built in

Great for

  • Receive a shared IP address to ensure email deliverability
  • Improve your bounce rate by validating email addresses before they enter your database
  • Receive advanced email analytics to track opens, clicks and link activity
  • Create automated routing rules to help you manage inbound emails
  • A/B testing tool build into the Mailgun platform

Be aware that

  • Email validation can be added at an additional cost of $0.01 per email address
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