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Supply Side Platform (SSP)

These platforms help websites to monetize their ad space by listing available inventory, managing placements, and receiving revenue.

?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor
Last Updated November 24, 2018
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Byron Tassoni-Resch

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 55 hours researching Supply Side Platforms. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.
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DoubleClick for Publishers

IN A NUTSHELL

DoubleClick for Publishers (DFP) is a complete revenue management across screens, formats and sales channels

PRICING

Contact Doubleclick for Publishers to receive a quote

KEY FEATURES

  • Maximise programmatic revenue for your site
  • Get discovered by millions of advertisers on the DoubleClick Ad Exchange
  • Engage with Native and Video ads

Great for

  • Gain programmatic access to a large volume of global advertisers
  • Work with publishers of all different sizes
  • Streamline your ad sales across your website and app

Be aware that

  • There is a learning curve to understanding the platform
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AppNexus

IN A NUTSHELL

Built on top of AppNexus’ truly open and transparent platform, the AppNexus Publisher SSP provides advanced controls that let you use your proprietary data to manage your demand partners across desktop, mobile, native, and video

PRICING

Contact AppNexus to receive a quote

KEY FEATURES

  • The real-time decisioning platform lets you maximize your revenue opportunities
  • Get access to a full-stack suite of tools to help you monetize your website
  • Multi-format advertising options, serve ads across mobile, desktop, video, native, audio and display

Great for

  • Avoid underdelivering by using audience segmentation by AppNexus, which will unlock new audiences for your buyers
  • Access the largest independent marketplace
  • Gain access to AppNexus's forecasting technology
  • Drive revenue with header bidding

Be aware that

  • Currently you can not use AppNexus to serve ads on your app
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SmartyAds

IN A NUTSHELL

Traffic monetization platform for publishers, mobile app developers, agencies, DSPs and ad networks

PRICING

Contact SmartyAds for a quote

KEY FEATURES

  • Get access to advertising campaigns from premium ad networks, demand-side platforms and ad agencies
  • Manage multiple demand partners through a single platform
  • Access open RTB ad exchange

Great for

  • Simple integration process
  • Receive full control over advertising inventory and ad types
  • Full stack of monetization solutions for digital publishers

Be aware that

  • Created for medium sized publishers
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PubMatic

IN A NUTSHELL

PubMatic provides omni-channel revenue automation technology for publishers and programmatic tools for media buyers. Discover how a publisher-focused SSP can work for you

PRICING

Contact PubMatic to receive a quote

KEY FEATURES

  • PubMatic’s RTB technologies help publishers access demand across screens, channels and formats
  • Gain control of their inventory and own consumer engagement with ad decisioning
  • Receive solutions to sell ad space across mobile, native and video

Great for

  • Receive automated quality control and compliance tools to ensure the safety of your brand
  • Gain access to real-time analytics and data
  • Benchmarking against competitors

Be aware that

  • Created for medium sized publishers
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Rubicon Project

IN A NUTSHELL

The Rubicon Project, the digital advertising infrastructure company, is on a mission to automate buying and selling for the global online advertising industry

PRICING

Contact Rubicon Project to receive a quote

KEY FEATURES

  • Make your inventory available to hundreds of DSPs and trading desks
  • Manage your inventory in one, integrated platform
  • Choose from a wide variety of placement types that are completely customizable to your site layout and design

Great for

  • Real Time Bidding (RTB) technologies help you monetize your audience for greater yield on impressions
  • Advertisers have been pre-vetted and approved
  • Add header bidding to your website or mobile app to maximize the impact from real-time bidding

Be aware that

  • There is a learning curve to understanding the platform
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Aerserv

IN A NUTSHELL

AerServ is a free mobile mediation and revenue management platform, specializing in mobile video and brand advertising for mobile app publishers

PRICING

Contact AdServ to receive a quote

KEY FEATURES

  • Mobile video monetization specialist
  • Build for monetizing apps

Great for

  • Access thousands of premium brands through the aerMarket ad exchange
  • Receive real-time reporting
  • Automatic ad optimization works on increasing your yield

Be aware that

  • Designed to be used for apps who would like to monitize their content
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