GrowthSupermarket compares:

Content Translation Tools

Localization can be difficult to achieve internally in small teams. If you need to reach customers in another language, these tools connect your business to expert translation services.

Page Editor

Last Updated November 24, 2018

Andrew Marks

Growth Marketing Manager at Sensible Object & Content Manager at GrowthSupermarket. Experienced digital marketing manager with a flair for content strategy, customer acquisition, and product development & analytics.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 45 hours researching Content Translation Tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

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Gengo

IN A NUTSHELL

People-powered translation at scale. Gengo provides fast, affordable and quality translations by native speakers located worldwide

PRICING

Pricing starts at $0.06 per word

KEY FEATURES

Human translation delivered online for websites, apps and marketing copy
22,000+ certified translators across 70 language pairs
Translation API means you can queue up large volumes of translation text to gets automatically passed to a human translator
They also offer content services including transcriptions, proofreading, and content creation

Great for

Both large and small companies that require translation services between multiple language combinations
Using the right pricing for your content needs: they have cheaper services for social media and more premium pricing for app and website localisation
Their large network of translators helps you translate less common language pairings

Be aware that

Their basic pricing is $0.06 per word for basic content, but their business tier costs $0.12 per word

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TextMaster

IN A NUTSHELL

Online translation: Welcome to TextMaster, a leading online translation service available. Online translation quote. Quality guaranteed

PRICING

Translation starts at $0.066 per word

KEY FEATURES

Order translation services online from a vetted pool of translators
Average 24hr turnaround time
API allows you to sync up your content automatically with TextMaster translators

Great for

Two levels of service suit both casual and business-function translation services
Add-on services can be useful to make sure you're getting the right service
They also offer content writing services

Be aware that

Order customizations can increase the cost of translation significantly

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MotionPoint

IN A NUTSHELL

MotionPoint solves the operational complexity and cost of website localisation

PRICING

Contact MotionPoint for a quote

KEY FEATURES

Translate your website, including SEO metadata across multiple languages
Business-aware translators make your brand into regionally relevant
Translate, display, and optimize your site content automatically

Great for

Reusing your translations across your marketing function, including display advertising and email marketing
Turn-key solution that suits larger businesses with multiple target markets
Transposing your brand voice to other regions

Be aware that

This is a premium service for larger brands

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Unbabel

IN A NUTSHELL

Unbabel is an artificial intelligence powered human translation platform

PRICING

Custom pricing, charged by content type and volume

KEY FEATURES

Integrate Unbabel across multiple platforms, including Zendesk, Salesforce, and Freshdesk
Plug and play translations for websites, apps, content, product listings, and articles
AI-led, human assisted translation services

Great for

Connecting with your customer service support functions to reduce customer friction
Automatic translation services for outbound marketing communications
Connect to your current workflows to ensure an optimized experience`

Be aware that

Unbabel is best suited for larger companies

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Smartling

IN A NUTSHELL

Smartling helps brands gain a more dominant global position by transforming the way their content is created, consumed and experienced around the world

PRICING

Contact Smartling for a quote

KEY FEATURES

Translation management system that deploys translated content across your site
Project management tools for visualizing collaboration between content creators, developers, and translators
Content management platform for translated content
Manage your translation vendors within the tool

Great for

Larger companies translating into multiple languages across multiple territories
Automating your translation workflow and sending out your content automatically to your translators
Managing multiple translation agencies within a single platform

Be aware that

Though Smartling has their own translators, you might get a better deal sourcing your own translation vendors