GrowthSupermarket compares:

Copywriting Resources

Content marketing requires writers, and not every business has the skills in-house to drive the best results. These tools will connect you with expert copywriting, design, and production resources.

Page Editor

Last Updated November 24, 2018

Andrew Marks

Growth Marketing Manager at Sensible Object & Content Manager at GrowthSupermarket. Experienced digital marketing manager with a flair for content strategy, customer acquisition, and product development & analytics.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 50 hours researching Copywriting Resources. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

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Scripted

IN A NUTSHELL

An online marketplace that connects businesses with freelance writers for blogs, articles, and bulk social media posts

PRICING

Accounts start from $149 per month. Blog content starts at $45 per article

KEY FEATURES

Commission writers to write long and short-form blogs, social media posts, and website content
Streamline content workflows with pre-built briefs
Receive money back if unsatisfied with the content you receive

Great for

Publishing more written content for time-stretched marketing teams
White-label option makes this a viable service for agencies to offer
Getting high quality blog content with varying goals including thought leadership, SEO, and on-site conversions

Be aware that

Monthly subscription is required in order to commission writers (at an additional cost)

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UpWork

IN A NUTSHELL

Find freelancers and freelance jobs on Upwork - an online workplace where savvy businesses and professional freelancers go to work

PRICING

Rates vary per freelancer

KEY FEATURES

Database of freelancers specialising in Web Development, Design, Writing, Marketing, Accounting and more
Pro service has recruitment assistance features

Great for

Hiring specialized workers across a variety of digital marketing roles
Briefing content writers to create SEO-friendly and conversion driven content pieces for your blog
In addition to content writing, you can hire web developers and designers to supplement your team for individual tasks

Be aware that

It's important to conduct your own reviews before engaging a freelancer to be sure you'll receive work to your expectation of quality

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Written

IN A NUTSHELL

A content licensing platform between bloggers and marketers

PRICING

Accounts start from $4,500 per month

KEY FEATURES

License high-performing content from Written.com and move the content to your site
Define your audience, review relevant content, and publish to your site

Great for

Large brands who wish to acquire the benefit of high-performing content quickly
Getting traffic to your site from high-intent searches and relevant audiences
Licensing high-performing articles helps you benefit from these articles now, compared to longer term SEO strategies

Be aware that

Written.com brokers the relationship between you and the content provider
This is a premium-priced service

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Zerys

IN A NUTSHELL

A content marketing software platform and writer marketplace with over 60000 professional freelance writers and editors for hire

PRICING

Free tier available. Content prices vary

KEY FEATURES

Workflow assistance that adjusts based on the deliverable you need
Suite of free content strategy and planning tools, including keyword planners and editorial calendars
Determine the right price to offer to writers on the platform

Great for

Consolidating your content marketing efforts and freelance resource into a single tool
Adding your whole marketing team to review and approve content strategy and publishing
Hire editors to review your content

Be aware that

Agency plan only recommended for agencies with "advanced content skills"

SCREENSHOTS

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