GrowthSupermarket compares:

A/B Testing Tools

These tools are the backbone of any CRO efforts – they allow you to serve website variants to segments of your customers, and report which versions perform the best.

Page Editor

Last Updated November 26, 2018

Byron Tassoni-Resch

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 65 hours researching A/B Testing tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

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VWO

IN A NUTSHELL

VWO is the ideal platform to bring together all your conversion optimization program, from visitor research to A/B testing, at one place.

PRICING

Accounts start from $59 per month

KEY FEATURES

Create A/B test
Set up new campaign tests within minutes
Use your online dashboard to manage your tests

Great for

Easily change the headline, button, image, or any other element to create multiple variations of your website. VWO will equally divide your website traffic among all the variations and track which one works the best for you
For every campaign you run, VWO generates a report that tells you how your designs are performing against the goals being tracked
VWO comes with a built-in heatmap tool that tracks visitors’ click behavior and browsing habits
Works across mobile, tablet, and desktop websites
Easily integrates with popular analytics, content management systems, phone systems and shopping carts

Be aware that

The entry level account is limited to 10,000 monthly visitors

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Optimizely

IN A NUTSHELL

Be brave, experiment everywhere, and transform your customer experience with Optimizely

PRICING

Contact Optimizely to get a quote

KEY FEATURES

Test your digital products commerce & campaigns
Web Personalization according to customer behaviour
Run experiments on apps built on iOS and Android

Great for

Robust, easy-to-use A/B and multi-page experimentation for any stage of the customer experience
Optimizely X Web Experimentation supports optimized experiences across web, mobile web, iOS, and Android mobile apps
Using what you know about your customers to optimize their experience on your website and mobile makes sense
Experiment with onboarding, feature discovery, and re-engagement strategies to improve engagement and retention
Reduce the risk of launching new features with phased rollouts. Live variables and simple traffic allocation enable you to test new features and quickly remove or improve the ones that don’t work

Be aware that

Optimizely has been created for large companies

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Apptimize

IN A NUTSHELL

Learn how forward-thinking product teams fuel data-driven growth through Apptimize's Mobile A/B Testing and Release Management platform

PRICING

Accounts start from $995 per month

KEY FEATURES

Mobile A/B testing and release management platform
Built for product teams

Great for

Test and refine everything from the user onboarding flow to in-app conversion funnels
Know what works before full release
Go live with complex A/B experiments within minutes
Non-technical users can launch experiments involving copy, CTAs, images, navigation items, and more

Be aware that

The entry level account is limited to 100,000 Monthly Active Users

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Google Optimize

IN A NUTSHELL

Whether it’s a custom-tailored message at checkout or a completely revamped homepage, Optimize shows you which site experiences engage and delight your customers, and gives you the solutions that you need to deliver them

PRICING

Free

KEY FEATURES

Create A/B, multivariate, or redirect tests
Quickly implement Optimize across your entire website
Native integration with Google Analytics provides you with the rich behavioral insights

Great for

Advanced experiment targeting means you can deploy the right experience to your customers at the right time
Optimize is built on Analytics, which means you can use the customer insights you’ve already configured within Analytics to test against business metrics that matter
Use our visual editing interface to make simple text and image changes

Be aware that

Need a Google Analytics account to use Optimize

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Omniconvert

IN A NUTSHELL

Understand your buyers and optimize your conversion rate at the same time. The only CRO tool that helps you survey, test, message and segment in one place

PRICING

Free tier available. Contact Omniconvert for a quote for a paid account

KEY FEATURES

Run A/B tests on any type of device
Can use a visual editor or an advanced editor, depending on your comfort level with coding
Data is only deleted from Omniconvert at the user's request

Great for

Split testing: you can test two different URLs against each other, instead of testing changes of the same page
Stacked testing: any winning variation of an A/B test can become the control for your future test
Both Frequentist and Bayesian statistics to determine winners
Easily extract, select and compare the most relevant results to decide which test stop, which one continue and what is the winning variation
You decide when to run experiments. You can also exclude/include specific days or hours

Be aware that

The free tier is limited to 5,000 monthly tested views

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AB Tasty

IN A NUTSHELL

AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing. We serve as your digital lab, equipped with all the tools you need to create quick experiments that will allow you to better understand your users and make informed decisions

PRICING

Contact AB Tasty for a quote

KEY FEATURES

Can do A/B, split, multivariate and multi-page testing
Modify existing pages and add new components from scratch using the AB Tasty visual editor

Great for

Build and compare two or more variations of the same element
Redirect traffic to one or several URLs. A perfect fit for new pages hosted on your servers
Trigger tests based on any criteria: URL, geolocation and weather
AB Tasty reports on your custom goals in real-time and displays confidence levels to help you make the right decisions at the right time

Be aware that

There is a learning curve to understanding all the features available with the platform

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SiteSpect

IN A NUTSHELL

SiteSpect is the leading provider of patented, data-driven CX solutions that drives results such as increased revenue, decreased costs and mitigated risks

PRICING

Contact SiteSpect for a quote

KEY FEATURES

A/B testing functionality
Multivariate testing solution measures the interaction between multiple independent elements on a page

Great for

Optimize the entire customer experience through advanced end-to-end testing
SiteSpect offers industry-leading solutions covering all facets of a digital testing, from the look-and-feel of a site to the back-end functionality

Be aware that

There is a learning curve to understanding all the features available with the platform