Landing Page Management Tools

Being able to customize landing pages to meet the specific needs of all your audience segments can be a very powerful conversion driver. These tools will help you deploy landing page variants quickly to get results.

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Instapage

Quickly create conversion-optimized, mobile-responsive, and message-matched post-click experiences across all your ad campaigns, no developer needed

PRICING

Accounts start from $79 per month

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Key Features

200+ customizable and conversion optimized templates with a drag and drop editor
Access to Bigstock's image library of over 33 million stock images
20+ integrations with a bottom tier account

Great for

Create mobile-responsive pages with mobile aspect ratio locking and one-click mobile version generation
Provide real-time feedback and edits in the Instapage builder with the buil-in Collaboration Solution
Insert custom code JavaScript, HTML/CSS, tracking tags, and more

Be aware that

You are limited to 50 landing pages

Unbounce

Unbounce gives you the tools to not only build custom landing pages, but also get more conversions on your website

PRICING

Accounts start from $99 per month

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Key Features

Build and test custom landing pages, website popups and sticky bars
Changes pages' copy to match search terms using Dynamic Text Replacement
Use 100+ conversion focused templates created using AI analysis

Great for

Creating multiple pages at once with the duplication feature
A/B testing tool comes with the standard account
Create and publish campaign-specific pages without having to code or add anything to your website
All landing pages are automatically encrypted with the green padlock symbol next to the URL

Be aware that

The entry level account is limited to 75 landing pages

Leadpages

Delight your audiences with sleek digital designs that seamlessly adapt to all their favorite connected devices

PRICING

Accounts start from $25 per month

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Key Features

Drag, drop, click, and type to customize your landing pages and opt-in forms
Unlimited Leadboxes popup forms to capture contact information from any page you own
Integrate your landing page with 40+ tools and platforms

Great for

Templates found in Leadpages are already optimized for mobile
Easily build ads, place pixels, and reach the right people with the Leadpages Facebook ad builder
A/B testing tool built into the platform
Track campaign ROI and use end-to-end analytics
Optimize your page for organic search with easy-to-edit metadata fields and a wide range of SEO-friendly templates

Be aware that

No A/B testing with the bottom tier account
Requires top tier account to use advanced integrations with Hubspot, Marketo, and Salesforce