Email Deliverability Tools

Your email campaigns won’t convert much if they’re going to the spam folder. These tools will help you gauge the health of your email deliverability and raise alarms if they fail to deliver.

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Return Path

Return Path is the expert in deliverability, helping marketers drive revenue through email

PRICING

Contact Return Path for a quote

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Key Features

Receive custom deliverability reports
Receive Smart Alerts if Return Path detects an issue that will cause deliverability problems
Receive a reputation and sender score

Great for

Building a sender score in order to increase email deliverability
Monitoring inbox placements
Email blacklist monitoring
Receiving deliverability reports
Gain access to Return Path's Inbox Preview feature which allows you to see how your email will look across multiple devices and email clients
Run checks against Return Path's spam filter checks to see if there are any errors you need to change
Consult with Return Path's deliverability experts and access a wide range of email best practices
Defend your business by detecting, blocking, and responding to email threats targeting your employees and customers

Be aware that

The platform can have a steep learning curve

Litmus

Litmus provides a suite of email design and email marketing tools, helping you build, design, test, and analyze your emails

PRICING

Accounts start from $79 a month

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Key Features

Run spam tests before you send your emails
Preview how your emails will look on multiple devices
Receive email performance insights

Great for

Checking how your email will look on most devices and browsers before you send
Catch costly email errors before you send your email
Identify issues that would cause your emails to be placed in the spam folder
Sign up for free to the Litmus Email Analytics platform where you can measure if users are reading or just skimming your emails
Build your emails within the Litmus platform, you have the choice of using HTML code or a pre-built template then integrating the design with your email sending platform

Be aware that

The basic account feature only includes the email preview feature

Postmark

Postmark is the easiest and most reliable way to be sure your important transactional emails get to the inbox

PRICING

Accounts start from $10 a month

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Key Features

Receive immediate email deliverability for your transactional emails 2)Detailed delivery, open and link tracking
Use templates to build responsive emails

Great for

Ensure your transactional emails are getting to your clients inbox
Receive open, click and link tracking reports
Use Postmark's IP address to ensure a high deliverability rate
Free trial available for 100 emails per month
Integrate your users’ email replies directly into your application
Postmark's average delivery time for transactional emails is between 0 - 10 seconds
Postmark only send transactional emails, therefore every endpoint, hook, and API tool is designed specifically to support them

Be aware that

The standard account is limited to 10,000 emails per month

BriteVerify

Email Validation and Email Verification reduces bounce rates up to 98%

PRICING

$0.01 per email address verification

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Key Features

Ensure customer email addresses are verified before they go into your database
Protect your sender rating by only sending emails to real customers

Great for

Fake email addresses cause deliverability issues which may impact your sender score
BriteVerify validates all email addresses to ensure they are real
Email list verification can reduce bounce rates by 98%
Integrates with most email marketing platforms BriteVerify's API can work with your sign-up form to validate email addresses as they are entered which means your customers won't have to fill out CAPTCHA forms

Be aware that

Monthly costs are determined by the number of email addresses validated

Mailgun

Transactional Email API Service for Developers

PRICING

First 10,000 emails are free. Then accounts start from $0.00050 per email sent

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Key Features

Email deliverability software built for developers
Email validation feature built in

Great for

Receive a shared IP address to ensure email deliverability
Improve your bounce rate by validating email addresses before they enter your database
Receive advanced email analytics to track opens, clicks and link activity
Create automated routing rules to help you manage inbound emails
A/B testing tool build into the Mailgun platform

Be aware that

Email validation can be added at an additional cost of $0.01 per email address