GrowthSupermarket compares:

Call Tracking Tools

Without call-tracking tools, it can be impossible for businesses to track the number of leads generated by PPC compared other offline channels. For businesses looking to drive more phone calls, call tracking tools help close the loop between online campaigns and inbound phone calls.

Page Editor

Last Updated November 25, 2018

Byron Tassoni-Resch

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 105 hours researching PPC Call Tracking tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

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Editors Rating

?

Ease of Use

4

Price

5

Customer Support

4

Features

4.5

4.4 out of 5

Visit Site Read our Review

CallRail

IN A NUTSHELL

Call tracking, recording, and analytics. Optimize your marketing and increase ROI with call tracking. Metrics for PPC, SEO, and offline ad campaigns

PRICING

Accounts start from $30 per month

KEY FEATURES

Campaign Call Tracking
Record all incoming phone calls
Instantly set up new phone numbers for your campaigns

Great for

Measure phone call conversions from PPC, SEO and offline campaigns
Assign a unique trackable phone number to each marketing campaign
Create dynamic phone numbers and swap phone numbers depending on the source of the traffic
Get local and toll-free numbers instantly (currently only in the US and Canada)
Instantly know which campaigns are driving calls via the reporting dashboard which updates in real-time
Record phone calls for valuable feedback
Use multi channel call attribution to track every interaction that lead to a phone call
Integrate with AdWords, Google Analytics, Hubspot, Marketo, Salesforce, Unbounce and 700+ other platforms via Zapier

Be aware that

They only provide call tracking for US, Canada, UK, Brazil, France, Germany, Australia and New Zealand

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Create local or free phone numbers in over 50 countries

Editors Rating

?

Ease of Use

5

Price

4

Customer Support

4

Features

4.5

4.4 out of 5

Visit Site Read our Review

Ruler Analytics

IN A NUTSHELL

Ruler Analytics is a visitor level analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site

PRICING

Accounts start from £99 per month

KEY FEATURES

Campaign & keyword call tracking
Static & offline call tracking
Dynamic number insertion

Great for

Track phone calls generated from PPC and SEO campaigns
Add phone call tracking to Google Analytics as goals
Create unique phone numbers for your print campaigns so you can track offline conversions
Get access to local or free phone number types in over 50 countries with access to any location specific or free number type variation
A rolling contract means you are not tied into any long-term commitments
Record every phone call to qualify leads and improve customer service
Integrate Ruler with Google Analytics

Be aware that

The entry level account is limited to 1,000 call minutes per month

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Editors Rating

?

Ease of Use

4

Price

3

Customer Support

5

Features

4

4 out of 5

Visit Site Read our Review

ResponseTap

IN A NUTSHELL

Get visitor level call tracking from ResponseTap. One of the most comprehensive solutions to track calls for businesses, marketing agencies and networks

PRICING

Contact ResponseTap in order to receive a quote

KEY FEATURES

Track phone calls generated by your online and offline marketing activities
Integrates into your existing MarTech systems including AdWords, DoubleClick, CRM and bid management software

Great for

Link calls to every touchpoint with detailed AdWords reporting
Simple set up, requires a small piece of JavaScript
Link sales value to the phone call for more accurate ROI analysis
Leverage attribution models to understand and measure which campaigns have proven most important to the customer journey
Include call conversions in your analytics, to manage your campaigns using more accurate data
Link offline channels including broadcast media and print to phone sales, through dedicated campaign phone numbers

Be aware that

Designed for medium to large scale companies

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Editors Rating

?

Ease of Use

4

Price

3

Customer Support

4.5

Features

4

3.9 out of 5

Visit Site Read our Review

Invoca

IN A NUTSHELL

Invoca's pay per call platform integrates seamlessly with performance marketing networks. Tap into new streams of revenue and start monetizing phone calls

PRICING

Contact Invoca to request a demo

KEY FEATURES

Call conversion reporting
Listen to every call conversion with call recordings

Great for

Use unique phone numbers to tie call conversions to the keywords that drove them
Attribute calls to organic SEM efforts like content marketing and social media
Get detailed reporting, including: time of call, caller ID, caller type, and more
See your click and your call performance within a single view
Tie actual revenue generated to the call and keyword that drove it
Get conversation intelligence with visibility into the keywords or phrases said during the call

Be aware that

You can not track international calls

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Editors Rating

?

Ease of Use

3.5

Price

3.5

Customer Support

4

Features

4

3.8 out of 5

Visit Site Read our Review

DialogTech

IN A NUTSHELL

DialogTech provides marketers call tracking, call attribution and insights to improve customer journey optimization

PRICING

Accounts start from $125 per month

KEY FEATURES

Track phone calls back to keywords and campaigns
Route callers based on their location

Great for

Create dynamic trackable phone numbers on your website and track calls back to their sources
Estimate how many calls are leads vs. existing customers
Integrate with most CRM and marketing tools in order to optimize the entire customer journey
Discover calls where the exact word or phrase – or close variation – is spoken
Create a fully customizable dashboard to help you visualize your marketing goals

Be aware that

The system set up requires time and expertise
Some international locations are not currently set up for tracking

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Editors Rating

?

Ease of Use

3.5

Price

2.5

Customer Support

4

Features

4

3.5 out of 5

Visit Site Read our Review

Infinity

IN A NUTSHELL

The leading call intelligence platform

PRICING

Contact Infinity in order to receive a quote

KEY FEATURES

Track the source of a phone call
Record incoming phone calls
Forward calls if you or your staff are away from your desk

Great for

Track phone calls back to keywords in order to evaluate their performance
Track revenue to your initial source by integrating Infinity with your CRM platform
Use both dynamic and fixed numbers with a local number
Create trackable offline phone numbers

Be aware that

Based in the United Kingdom so customer support in the GMT timezone

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Editors Rating

?

Ease of Use

4

Price

2

Customer Support

3.5

Features

4

3.4 out of 5

Visit Site Read our Review

Marchex

IN A NUTSHELL

Marchex call tracking allows you to know precisely how effective your digital marketing strategies are at making the phone ring for your business

PRICING

Contact Marchex in order to receive a quote

KEY FEATURES

Track call data in real time
Display unique phone numbers to landing pages

Great for

See your data in real time in the Marchex Call Tracking UI or through the API in integrated reports
Track the phone call back to the keyword, session, or impression that lead the user to contact you
Integrate Marchex with your existing CRM system

Be aware that

The unique phone number feature does not currently support cross domain tracking
Does not currently offer automated reoccurring reports

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