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Call Tracking Tools

Without call-tracking tools, it can be impossible for businesses to track the number of leads generated by PPC compared other offline channels. For businesses looking to drive more phone calls, call tracking tools help close the loop between online campaigns and inbound phone calls.

CallRail

Call tracking, recording, and analytics. Optimize your marketing and increase ROI with call tracking. Metrics for PPC, SEO, and offline ad campaigns.

PRICING

Accounts start from $30 per month

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Key Features

  • Campaign Call Tracking
  • Record all incoming phone calls
  • Instantly set up new phone numbers for your campaigns

Great for

  • Measure phone call conversions from PPC, SEO and offline campaigns
  • Assign a unique trackable phone number to each marketing campaign
  • Create dynamic phone numbers and swap phone numbers depending on the source of the traffic
  • Get local and toll-free numbers instantly (currently only in the US and Canada)
  • Instantly know which campaigns are driving calls via the reporting dashboard which updates in real-time
  • Record phone calls for valuable feedback
  • Use multi channel call attribution to track every interaction that lead to a phone call
  • Integrate with AdWords, Google Analytics, Hubspot, Marketo, Salesforce, Unbounce and 700+ other platforms via Zapier

Be aware that

  • They only provide call tracking for US, Canada, UK, Brazil, France, Germany, Australia and New Zealand
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Create local or free phone numbers in over 50 countries

Ruler Analytics

Ruler Analytics is a visitor level analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site

PRICING

Accounts start from £99 per month

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Key Features

  • Campaign & keyword call tracking
  • Static & offline call tracking
  • Dynamic number insertion

Great for

  • Track phone calls generated from PPC and SEO campaigns
  • Add phone call tracking to Google Analytics as goals
  • Create unique phone numbers for your print campaigns so you can track offline conversions
  • Get access to local or free phone number types in over 50 countries with access to any location specific or free number type variation
  • A rolling contract means you are not tied into any long-term commitments
  • Record every phone call to qualify leads and improve customer service
  • Integrate Ruler with Google Analytics

Be aware that

  • The entry level account is limited to 1,000 call minutes per month
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Invoca

Invoca's pay per call platform integrates seamlessly with performance marketing networks. Tap into new streams of revenue and start monetizing phone calls.

PRICING

Contact Invoca to request a demo

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Key Features

  • Call conversion reporting
  • Listen to every call conversion with call recordings

Great for

  • Use unique phone numbers to tie call conversions to the keywords that drove them
  • Attribute calls to organic SEM efforts like content marketing and social media
  • Get detailed reporting, including: time of call, caller ID, caller type, and more
  • See your click and your call performance within a single view
  • Tie actual revenue generated to the call and keyword that drove it
  • Get conversation intelligence with visibility into the keywords or phrases said during the call

Be aware that

  • You can not track international calls
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ResponseTap

Get visitor level call tracking from ResponseTap. One of the most comprehensive solutions to track calls for businesses, marketing agencies and networks.

PRICING

Contact ResponseTap in order to receive a quote

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Key Features

  • Track phone calls generated by your online and offline marketing activities
  • Integrates into your existing MarTech systems including AdWords, DoubleClick, CRM and bid management software

Great for

  • Link calls to every touchpoint with detailed AdWords reporting
  • Simple set up, requires a small piece of JavaScript
  • Link sales value to the phone call for more accurate ROI analysis
  • Leverage attribution models to understand and measure which campaigns have proven most important to the customer journey
  • Include call conversions in your analytics, to manage your campaigns using more accurate data
  • Link offline channels including broadcast media and print to phone sales, through dedicated campaign phone numbers

Be aware that

  • Designed for medium to large scale companies
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DialogTech

DialogTech provides marketers call tracking, call attribution and insights to improve customer journey optimization.

PRICING

Accounts start from $125 per month

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Key Features

  • Track phone calls back to keywords and campaigns
  • Route callers based on their location

Great for

  • Create dynamic trackable phone numbers on your website and track calls back to their sources
  • Estimate how many calls are leads vs. existing customers
  • Integrate with most CRM and marketing tools in order to optimize the entire customer journey
  • Discover calls where the exact word or phrase – or close variation – is spoken
  • Create a fully customizable dashboard to help you visualize your marketing goals

Be aware that

  • The system set up requires time and expertise
  • Some international locations are not currently set up for tracking
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Infinity

The leading call intelligence platform

PRICING

Contact Infinity in order to receive a quote

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Key Features

  • Track the source of a phone call
  • Record incoming phone calls
  • Forward calls if you or your staff are away from your desk

Great for

  • Track phone calls back to keywords in order to evaluate their performance
  • Track revenue to your initial source by integrating Infinity with your CRM platform
  • Use both dynamic and fixed numbers with a local number
  • Create trackable offline phone numbers

Be aware that

  • Based in the United Kingdom so customer support in the GMT timezone
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Marchex

Marchex call tracking allows you to know precisely how effective your digital marketing strategies are at making the phone ring for your business.

PRICING

Contact Marchex in order to receive a quote

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Key Features

  • Track call data in real time
  • Display unique phone numbers to landing pages

Great for

  • See your data in real time in the Marchex Call Tracking UI or through the API in integrated reports
  • Track the phone call back to the keyword, session, or impression that lead the user to contact you
  • Integrate Marchex with your existing CRM system

Be aware that

  • The unique phone number feature does not currently support cross domain tracking
  • Does not currently offer automated reoccurring reports
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