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GrowthSupermarket compares:

PPC Keyword Research Tools

Compare tools for conducting keyword research for your PPC campaigns

?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor
Last Updated November 25, 2018
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Byron Tassoni-Resch

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 55 hours researching Keyword Research tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.
Editors Rating
?
Ease of Use
4.5
Price
3.5
Customer Support
5
Features
5
4.5 out of 5
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SpyFu

IN A NUTSHELL

Search for any domain and see every place your competitors have shown up on Google: every keyword they've bought on Google Ads, every organic rank, and every ad variation in the last 11 years

PRICING

Accounts start from $33 per month

KEY FEATURES

  • Generate targeted keyword ideas
  • Find competitor ads for the keywords your are researching
  • Export your data in Excel, CSV or PDF format

Great for

  • Generate targeted keyword ideas. Filter by search volume, cpc, SEO difficulty, number of advertisers and click-through rate
  • Paste in a list of keywords and Spyfu will organize them into groups and add search volume and CPC data to them
  • Type in a keyword, see the most profitable keywords in that niche
  • Make unlimited keyword searches once you have an account

Be aware that

  • SpyFu only provide UK and US data
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Editors Rating
?
Ease of Use
5
Price
5
Customer Support
3
Features
4
4.3 out of 5
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Ubersuggest

IN A NUTSHELL

Ubersuggest helps you generate keyword ideas for your content marketing strategy and production. With Ubersuggest's free keyword tool, generate an unlimited number of suggestions for free and take your content creation to the next level while increasing your website's chances of ranking against the competition

PRICING

Free

KEY FEATURES

  • Generate keyword ideas
  • Get search volume per keyword
  • Receive competition rating for each keyword

Great for

  • Generate new keyword ideas based off data from Google Suggest and Google Keyword planner
  • Ubersuggest is completely free to use
  • Generate estimated CPC figures per keyword
  • There is no limit to the number of keyword searches you can do

Be aware that

  • You can't see which competitors are bidding on the keywords
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Editors Rating
?
Ease of Use
4
Price
3.5
Customer Support
5
Features
4.5
4.3 out of 5
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SEMrush

IN A NUTSHELL

SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.

PRICING

Accounts start from $99 per month

KEY FEATURES

  • Find long-tail keywords for your PPC campaign
  • Explore multinational and multilingual environments
  • Gather phrase matches and related keywords

Great for

  • For every keyword that’s present in the SEMrush database, you’ll get information such as: CPC, volume, the number of results, trend, and ad copies for the queried term
  • Discover which of the biggest web players use each keyword, and their most popular landing pages.
  • Analyze keyword data for both desktop and mobile index

Be aware that

  • Only 1 user per account. Additional users can be added at a cost
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Editors Rating
?
Ease of Use
3.5
Price
3.5
Customer Support
4
Features
4.5
3.9 out of 5
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Moz Keyword Explorer

IN A NUTSHELL

Get keyword ideas, accurate monthly search volume, SEO competition metrics, SERP Feature data, and save lists with our premium keyword research tool, Moz Keyword Explorer.

PRICING

First 10 queries are free

KEY FEATURES

  • View estimated search volume
  • See ranking difficulty for keyword
  • View keyword priority score

Great for

  • View the organic CTR score of the keyword
  • See the SERP analysis of the keyword
  • Receive the estimated search volume for the keyword
  • Export your keyword data as a CSV file
  • Select keywords which interest you and create a new keyword list

Be aware that

  • You receive 10 free keyword queries per month. Thereafter you have to create a paid account.
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Editors Rating
?
Ease of Use
5
Price
5
Customer Support
2
Features
2.5
3.6 out of 5
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WonderSearch

IN A NUTSHELL

Wondersearch is a free keyword tool that collects terms semantically related to a root keyword

PRICING

Free to use

KEY FEATURES

  • Free keyword tool that automatically uses Google's data relationships (people also ask, people also search for, and related queries) to find semantically related keywords
  • Simple to use
  • No need to create an account or login anywhere

Great for

  • Finding search volume related to a keyword
  • Discovering related keywords
  • You can download all related keywords with their search volume and competition figures

Be aware that

  • You currently can't download checked keywords

SCREENSHOTS

MORE
Editors Rating
?
Ease of Use
4
Price
5
Customer Support
1.5
Features
3.5
3.5 out of 5
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Google Trends

IN A NUTSHELL

See the latest trends, data and visualizations from Google. Find out what's trending near you right now.

PRICING

Free

KEY FEATURES

  • View keyword popularity over time
  • View trending topics
  • Compare the trends of various keywords against each other

Great for

  • See up to 5 topic trends compared to each other
  • View trending topics related to your keyword
  • View locations where your keyword is trending

Be aware that

  • You can not receive exact search volume
  • You can not see who is bidding for those keywords
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Editors Rating
?
Ease of Use
4
Price
2.5
Customer Support
3.5
Features
3.5
3.4 out of 5
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Keyword Tool

IN A NUTSHELL

750+ Google Keyword Suggestions for Free. Use 192 Google Domains and 83 Languages

PRICING

Basic tier is free. Paid accounts start from $48 per month

KEY FEATURES

  • Generate over 750 long tail keywords
  • Uses Google autocomplete to generate keyword list

Great for

  • Generate keyword ideas for Google, YouTube, Bing, Amazon, eBay and the App Store
  • Select which keywords you would like to download and export them via Excel or CSV
  • Narrow your keyword list by adding in negative keywords

Be aware that

  • In order to access search volumes, CPC and competition information you need a pro account
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Editors Rating
?
Ease of Use
5
Price
5
Customer Support
1
Features
2
3.3 out of 5
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Soovle

IN A NUTSHELL

Search suggestions and completions from the top providers on the internet.

PRICING

Free

KEY FEATURES

  • See keyword suggestions from Google, YouTube, Wikipedia, Answers.com, Bing, and Amazon

Great for

  • Get instant keyword ideas from the web's top engines

Be aware that

  • Search volume is not provided
  • Keyword competition information is not provided
MORE
Editors Rating
?
Ease of Use
4
Price
5
Customer Support
1
Features
2.5
3.1 out of 5
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AnswerThePublic.com

IN A NUTSHELL

The free visual keyword research & content ideas tool

PRICING

Free

KEY FEATURES

  • Generate keyword ideas
  • Visualise keywords based on questions

Great for

  • See keyword ideas based on questions the public would ask
  • Generate long tail keyword ideas

Be aware that

  • You can not see search volume per keyword
  • You won't be able to see keyword competition information
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