Great for

• Choose from a range of email templates or create your own
• Schedule automatically follow ups or create rules which will trigger a follow up (like a click or a open)
• Belong to as many teams as you like, and invite others to collaborate on your campaigns
• Optimize your sending calendar and choose when emails are sent out
• Use merge fields to quickly customize your messages
• View charts and stats on how your messages are doing
• Create a lead sign up form and place it on your website

Be aware that

• The account is limited to 1 user