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GrowthSupermarket compares:

Backlink Monitoring Tools

Backlinks are instances when other websites “link back” to your website. Building the number and quality of your site’s backlinks is a key component in building authority with search engines. Sometimes you’ll need to disavow backlinks that come from spammy, discredited websites. These tools will help you keep on top of your backlinks!

?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor
Last Updated November 26, 2018
Ryan Murton
Ryan Murton

Ryan Murton is the Head of SEO & ASO at Badoo & Bumble. With over 10 years experience in online marketing, he has worked across various industries. He also consults for numerous well-known brands.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 75 hours researching Backlink Monitoring tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.
Editors Rating
?
Ease of Use
4
Price
5
Customer Support
5
Features
4.5
4.6 out of 5
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Ahrefs

IN A NUTSHELL

Analyse your website for common technical SEO issues and optimisation best practices. Get actionable insights that will help you rank better in search engines. Monitor your website's SEO health and optimisation progress over time

PRICING

Accounts start from $99 per month

KEY FEATURES

  • Gain access to the largest index of live backlinks
  • Get in-depth link analysis
  • Discover new link opportunities

Great for

  • Get an overall link profile review and analyze performance charts and link growth graphs
  • Clearly map out the dynamic changes in a site’s backlink profile over time
  • Get a complete picture of your site's do-follow and no-follow links
  • Get a comprehensive look into any URL’s link profile by analyzing its inbound and outbound links
  • Analyze anchor texts to see how your competitors optimise their backlink profiles
  • Add spammy links to a disavow file directly from the backlink checker
  • Keep track of any lost links and any new links added
  • Export your link analysis via PDF or CSV

Be aware that

  • The entry level account is limited to 5 alerts for new or lost backlinks per month
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Editors Rating
?
Ease of Use
4
Price
5
Customer Support
4.5
Features
4.5
4.5 out of 5
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Majestic

IN A NUTSHELL

Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data

PRICING

Accounts start from $49.99 per month

KEY FEATURES

  • Explore inbound backlinks
  • Global link data is updated multiple times in a day

Great for

  • Use the Backlink History Tool to determine the number of backlinks detected for any domain or sub-domain
  • Compare up to 5 different domains, ensuring you keep up to date with your competitors link building campaigns
  • Receive a list of all of the pages or 404s that Majestic have found with links pointing to them

Be aware that

  • The entry level account is limited to 1 user
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Editors Rating
?
Ease of Use
4
Price
4.5
Customer Support
4
Features
2.5
3.8 out of 5
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Monitor Backlinks

IN A NUTSHELL

Get notified (via e-mail) if someone removes or adds nofollow to your backlinks. Monitor your backlinks for good SEO rankings

PRICING

Accounts start from $24.90 per month

KEY FEATURES

  • Automatic monitoring of you and your competitors' backlinks
  • manage all your backlink data in one place
  • Receive an easy dashboard with big insights

Great for

  • Receive a notification when you get new links pointing to your site
  • Recover valuable lost links, get a notification if a referring site removes their link to your site
  • Reverse engineer your competitors' keyword and backlink strategies and track their progress over time
  • Fight negative SEO by efficiently disavowing bad links
  • Discover the relevant, high-quality sites that you can contact for outreach and link building
  • Create an automated schedule for receiving reports via email

Be aware that

  • The entry level account is limited to tracking 500 referring domains
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Editors Rating
?
Ease of Use
3.5
Price
4
Customer Support
3.5
Features
3.5
3.6 out of 5
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SerpStat

IN A NUTSHELL

Smart and powerful tool for: backlinks analysis, rank tracking, keyword research, competitor analysis and site audits

PRICING

Accounts start from $19 per month

KEY FEATURES

  • Get 2 years worth of backlink data
  • Keep track of your competitors backlinks

Great for

  • Find pages on your site which are attracting the most backlinks
  • Get the quality score of the referring domains
  • Serpstat saves data on all changes that happen to a domain's link profile: referring domains and pages, anchors and more

Be aware that

  • The entry level account is limited to 100 backlink results per report
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Editors Rating
?
Ease of Use
4
Price
4.5
Customer Support
4
Features
4
4.1 out of 5
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RankActive

IN A NUTSHELL

Simple and intelligent All-in-one SEO platform. 8 powerful tools. Save your time and efforts

PRICING

Accounts start from $29.95 per month

KEY FEATURES

  • Receive a full list of backlinks to your site
  • Discover, find and fix any broken backlinks

Great for

  • Receive a notification whenever a new backlink is created or if an existing backlink is lost
  • Receive a detailed page score for every page on your site, including detailed backlink information
  • See and track your domain rank, how many backlinks you have and how many referring domains link to your site

Be aware that

  • The entry level account is limited to 5,000 backlink rows per account
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Editors Rating
?
Ease of Use
4
Price
3.5
Customer Support
4.5
Features
3.5
3.9 out of 5
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Unamo

IN A NUTSHELL

Powerful, yet easy to use SEO tools. Track the success of your Search Engine Optimisation strategies

PRICING

Accounts start from $19 per month

KEY FEATURES

  • See who is linking to your domain
  • Receive fresh data on demand

Great for

  • View the anchor text, link quality and the country code of the linking domain
  • Integrate Unamo with Google Search Console and Google Analytics in order to increase the quality of your data
  • Receive in-depth backlinks and keyword data for each domain to further develop your competitor strategy
  • Discover any new or lost backlinks

Be aware that

  • The entry level account is limited to tracking 100 keywords
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Editors Rating
?
Ease of Use
3
Price
2
Customer Support
4
Features
3
3 out of 5
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Searchmetrics

IN A NUTSHELL

The Searchmetrics Suite for enterprise companies is the global leader in SEO marketing and analytics, SEO optimization, social and content marketing

PRICING

Contact Searchmetrics to receive a quote

KEY FEATURES

  • Get a clear view of your website’s entire backlink structure
  • Get access to Searchmetric's research database which offers more than 150 billion links

Great for

  • Analyze and rate the quality of backlinks referring traffic to your site
  • Use filters to find out: New and lost links over time, the total number of outbound links, Searchmetrics page strength and the number of follow or nofollow links
  • Compare your backlink performance against competitors
  • Track link updates and recognize deleted links
  • Get an in-depth view of outgoing links and locate spam sources as well as potential link partners

Be aware that

  • The Searchmetrics platform has a learning curve to understanding all the functions available
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Editors Rating
?
Ease of Use
3.5
Price
4
Customer Support
3.5
Features
3.5
3.6 out of 5
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Backlink Spy

IN A NUTSHELL

Uncovers the backlink sources of your competitors

PRICING

Accounts start from $50 per month

KEY FEATURES

  • Find valuable backlinks in seconds
  • Designed for an international market, get information for all countries and languages

Great for

  • Discover the most valuable backlinks of the top 10 to 100 websites for a particular keyword
  • E-books, video tutorials and regular webinars on BacklinkSpy are included with an account
  • Receive valuable data for all found competitors, such as page title, status code (e.g. 301 – Permanent Redirect), PageRank, Domain Authority, Page Authority, number of SEO relevant backlinks and number of links pointing away from a website (outbound links)

Be aware that

  • The entry level account is limited to 100 backlinks returned per search
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