Every SEO strategy starts with a list of search queries or keywords that are relevant to your services or product. But… not all keywords are created equally. Some simply don’t generate much traffic, while others are highly competitive to rank for. Refine your keywords with these tools to identify opportunities to rank!
?Our page editors are carefully selected for their expertise and knowledge for this product.
Ryan Murton is the Head of SEO & ASO at Badoo & Bumble. With over 10 years experience in online marketing, he has worked across various industries. He also consults for numerous well-known brands.
GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 65 hours researching SEO Keyword Research tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.
Competitor Keyword Research Tools for AdWords PPC & SEO
PRICING
Accounts start from $39 per month or $16 per month (Billed Annually)
KEY FEATURES
Generate targeted keyword ideas
Find the strongest keywords that fit your standards
Monitor your SEO rankings on Google, Bing and Yahoo
Great for
Find keywords that match your search volume or cost details using SpyFu's built-in filters or advanced operators
Compare multiple domains and pages on a single keyword
Build a keyword strategy using current SERP conditions, including: Finding important ranking conditions for a particular keyword, see sites which have multiple results, drill into the content that is ranking for that keyword and see every PPC ad which is currently running for that keyword
You will receive an unlimited amount of keyword searches with your SpyFu account
Discover keyword starts like search volume, daily clicks and calculated value of an organic click
Receive a screenshot of every SERP for the keyword you are researching
Be aware that
The entry level account is limited to 1 user per account
Analyse your website for common technical SEO issues and optimisation best practices. Get actionable insights that will help you rank better in search engines. Monitor your website's SEO health and optimisation progress over time
PRICING
Accounts start from $99 per month
KEY FEATURES
Access the industry’s largest database of keyword ideas
Discover the most important rank factors for the keywords you are researching
Generate keyword suggestions from multiple seed keywords
Great for
The Keyword Generator uses four different suggestion algorithms. You can choose the one that works best for you or get keyword ideas from all these methods combined
Ahrefs Keyword Generator will show you keyword suggestions for more than 100 countries
For every keyword suggested, you will see the accurate Search Volume and Keyword Difficulty score. From these two metrics you will be able to find new keywords and phrases with high traffic potential and low ranking difficulty
Drill down the list of keyword ideas with more advanced metrics, such as cost per click, number of clicks per month, clicks per search, and return rate
Different keyword generation algorithms will help you find the best matches for your website
Be aware that
The entry level account is limited to running a batch analysis of 100 keywords
SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research
PRICING
Accounts start from $99.95 per month
KEY FEATURES
Find the right keywords for your SEO campaign
Discover long-tail keyword ideas
Gather phrase matches and related keywords
Great for
For every keyword that’s present in the SEMrush database, you’ll get information such as: CPC, volume, the number of results, trend, and ad copies for the queried term
Discover which of the biggest web players use each keyword, and their most popular landing pages.
Analyze keyword data for both desktop and mobile index
Be aware that
The entry level account is limited to tracking 500 keywords
KWFinder is a keyword research and analysis tool bringing hundreds of long tail keywords with low SEO difficulty
PRICING
Accounts start from $44.10 per month
KEY FEATURES
Find potential keywords with their keyword difficulty score
Get exact search volumes for close variant keywords
Narrow your keyword search to city-level
Great for
Get real-time keyword SEO difficulty in one click and expand your keyword research thanks to immediate Google SERP analysis based on specific SEO metrics
Find hundreds of long tail keywords with low SEO difficulty that your competitors are missing
Generate more keyword ideas thanks to Google Suggest integration and manage keyword research in your own way
Select a country, state, or city that fits your target market. You can also choose from 40+ languages to get precisely localized results
Be aware that
The entry level account is limited to 100 keyword searches per 24 hours and 200 keyword results per search
Smart and powerful tool for: backlinks analysis, rank tracking, keyword research, competitor analysis and site audits
PRICING
Accounts start from $19 per month
KEY FEATURES
Collect keywords for SEO and PPC campaigns
Determine the value of keywords
Find keyword variations and search suggestions to expand your semantic core
Great for
Generate a list of proven and profitable keywords that your competitors and niche leaders use
Compare your keywords to different performance indicators, such as search volume, cost-per-click, competition level or number of search results
Discover potential long-tail keywords with a low ranking difficulty
Adapt keywords to target countries. Keyword research is available in all major languages spoken in the countries included in Serpstat database
Determine which pages on your site are most relevant to specific search queries
Get an understanding of the trend of a keyword with an easy-to-understand graph which shows how users’ interest in a keyword has been fluctuating over the last year.
Be aware that
The entry level account is limited to 200 tracked keywords
Take Control of Your SEO With the World's Fastest, Most Effective Keyword Research Tool! SEO Software to find the most profitable niches & discover the best keywords to optimize
PRICING
Accounts start from $40 per month
KEY FEATURES
Web-based keyword research tool
Find valuable keywords in seconds
Great for
A competition analysis is done for every keyword you research
Find valuable keywords using Google as a source as well as Amazon shopping search data
Can be used for International SEO research
Be aware that
The entry level account is limited to 800 results per keyword search
Keyword Research Tool built specifically for Long Tail Keywords
PRICING
Accounts start from $25 per month
KEY FEATURES
Evaluate long tail keywords using a unique Keyword Competitiveness metric
Discover new long tail keywords
Great for
Use the proprietary Keyword Competitiveness score to determine the difficulty of ranking different keywords in the top 10 Google results
Filter keyword results by CPC, local searches, advertiser competition, number of words, and keyword competitiveness
Export lists of keywords, competition data, top 10 Google results, and keyword metrics data
Add your domain to a project to discover what level of keyword difficulty you should be targeting with each of your sites so you can focus your search
Use the brand new Rank Value feature to determine a keyword’s profitability based on whether you’re building an Adsense Site, an Amazon site, or selling your own product
Be aware that
The entry level account is limited to 10,000 keyword searches per month
Keyworddit extracts keywords from Reddit. Enter any subreddit and it will pull out a list of the most popular Reddit searches with their search volume
PRICING
$0
KEY FEATURES
Finding the most popular searches on Reddit
Understanding what topics your audience is most interested in
The tool is completely free to use
Great for
Getting the monthly search volume figures for popular topics
Being able to see the context of the types of questions being asked on Reddit
Be aware that
You are currently limited to only searching the existing subreddits. If you can't find a particular topic you are interested in you will have to find the nearest option
If the subreddit you're looking for doesn't come up in the auto-suggest list, it is too small (<10,000 subscribers)
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