SEO Competitor Research Tools

For every place your site ranks closer to the top, the benefits are exponential. This often means that companies in competitive industries need to keep a close eye on the field. These competitor research tools will allow you to better monitor the search results of critical keywords, and send alerts when your competitors pull ahead.

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SpyFu

Competitor Keyword Research Tools for AdWords PPC & SEO

PRICING

Accounts start from $33 per month (billed annually)

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Key Features

Search for a competitor and see every keyword they rank for
See the content they rank for
Uncover the backlinks your competitors have referring to their site

Great for

Download the keywords your competitors rank for, see how many clicks they receive and their average position
Keep track of all your competitors in your niche and see they positions change over time
The 3-way Competitor Keyword Research Tool will allow you to enter 3 competitors and see the core profitable keywords they all rank on and you don't
Discover and review the backlinks that your competitors have and the publishers which are listing them
Create custom branded SEO reports

Be aware that

SpyFu data is only valid for the US and the UK

SEMrush

SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research

PRICING

Accounts start from $99.95 per month

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Key Features

Discover your competitors' best keywords
Get an estimated value of your competitors' keywords
View your competitors' landing pages

Great for

Quickly understand your competitors' organic rankings, both for mobile and desktop
See all of your competitors' keywords grouped according to the domain’s position in Google’s and Bing’s top 20 organic search results (1-3, 4-10, 11-20)
Compare your competitors' keywords against main web performance indicators, such as traffic, search volume, estimate of CPC, competition, the number of search results, and search trend
Use the SEMrush Competitive Positioning Map to get an instant understanding of all of your direct organic competitors

Be aware that

The entry level account is limited to tracking 500 keywords

Majestic

Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data

PRICING

Accounts start from $49.99 per month

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Key Features

Get a complete analysis of your competitors' backlink profile
Track rankings from Google, Bing, Yahoo, AOL and Ask

Great for

Review the complete backlink history of your competitors
View the publishers who are directing links to your competitors, see their Trust Flow
Compare up to 5 domains at once

Be aware that

The entry level account is limited to 1 user

SE Ranking

The website ranking software for business, agencies and SEO specialist. Online SEO tool for marketing strategy: monitor, test, analyze with SE Ranking

PRICING

Accounts start from $4 per month (billed annually)

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Key Features

Track the keyword ranking for 5 competitors
Use the automatic reveal function to track your top-10 competitors
Check the backlinks for any website

Great for

See a full list of all competitors for certain search query
Get similar meaning keywords and expand your research
Receive competitor ranking data segmented by periods
View all of your competitors' backlinks

Be aware that

The entry level account is limited to tracking 50 keywords

iSpionage

Adwords, SEO Keyword, Ad Copy and Landing Page Competitor Research Tool

PRICING

Accounts start from $29.00 per month

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Key Features

Compile and download your competitor keyword list
Identify your competitors most profitable terms with the iSpionage proprietary keyword effectiveness index
Uncover your top competitors on Google, Bing and Yahoo

Great for

Research your competitors's organic terms to find new terms to target
Track your competitors's average organic position
See what page your competitors are ranking for

Be aware that

They only provide data for US, UK, Canada and Australia