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GrowthSupermarket compares:

Social Media Management Platforms

Outside of content creation, one of the most time-intensive tasks in social media is scheduling posts, reviewing engagement, and deriving insights from performance. These platforms will give you a single view on your social media activity.

?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor
Last Updated November 26, 2018
Andrew Marks Headshot GrowthSupermarket
Andrew Marks

Growth Marketing Manager at Sensible Object & Content Manager at GrowthSupermarket. Experienced digital marketing manager with a flair for content strategy, customer acquisition, and product development & analytics.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 95 hours researching Social Media Management tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

Hootsuite

IN A NUTSHELL

Monitor keywords, manage multiple Twitter, Facebook, LinkedIn, Foursquare and WordPress profiles, schedule messages, and utilize analytics

PRICING

Free tier available. Paid accounts start from $19 per month

KEY FEATURES

  • Schedule social posts across multiple accounts and networks
  • Approval + assignment features for larger teams
  • Keyword filtering for social listening

Great for

  • Medium or large businesses with multiple social media team members
  • Integration with popular CRM tools
  • Consolidating multiple social media feeds into a single dashboard
  • Replying to customer inquiries across all your channels within a single tool

Be aware that

  • Custom analytics reports only available at $99.00 per month tier
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Sprout Social

IN A NUTSHELL

Sprout Social is a social media management tool created to help businesses grow their social media presence

PRICING

Accounts start from $99 per month

KEY FEATURES

  • All-in-one social inbox
  • Social CRM system that logs interactions with customers
  • Publish across different networks with well-designed analytics

Great for

  • Assigning social tickets to members of the team to avoid double responding
  • Getting quick insights and reporting on your social efforts
  • Getting all your social activity under one roof
  • Identifying customers who repeatedly engage with your business online

Be aware that

  • Account pricing is per user
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Buffer

IN A NUTSHELL

Buffer is a simple and easy way to schedule posts, track the performance of your content, and manage all your accounts in one place

PRICING

Free tier available. Paid accounts start from $10 per month

KEY FEATURES

  • Schedule social posts directly to Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+
  • Simple and easy to understand interface

Great for

  • Small businesses or marketing teams looking for a cost-effective solution to social media scheduling across multiple channels
  • Identifying top performing pieces of content at a glance
  • Easily schedule images from your desktop with the Buffer Chrome Extension
  • Pull in RSS feeds to create content feeds to share from

Be aware that

  • Instagram scheduling requires a mobile app download, and isn't entirely automatic
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Social Flow

IN A NUTSHELL

SocialFlow uses real-time data and business rules to determine what and when to publish to your social media properties for both owned and paid social posts

PRICING

Contact Social Flow in order to receive a quote

KEY FEATURES

  • Automate and optimize paid and owned media distribution on social channels
  • Works with Facebook, Twitter, Instagram and Pinterest

Great for

  • Optimizing engagement for large media companies with substantial audiences
  • Boosting the reach of well-performing content
  • Reducing number of users who need direct social account access for security purposes

Be aware that

  • This tool is best suited to larger companies with substantial followings already
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Kontentino

IN A NUTSHELL

Social media management tool with content calendar, for simplifying the social media approval process

PRICING

Accounts start from €79 per month

KEY FEATURES

  • Allows many users access to social dashboards
  • Content calendar editor with Digital Asset Management functionality
  • Approval system with edit history

Great for

  • Agencies who manage the social presence for larger businesses
  • In-tool editing to avoid back-and-forth between designers and managers
  • Reviewing and scheduling content across many networks from a single tool
  • Reducing the number of touchpoints during the social media review process

Be aware that

  • Individual plans are limited, making this a tool best-suited for larger teams with 5+ users
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Audisense

IN A NUTSHELL

Turning insights into actions to grow your business. Discover how to best engage and activate your audiences across multiple online and offline channels

PRICING

Accounts start from $31.15 per month

KEY FEATURES

  • Audience analysis on Instagram and Twitter
  • Segment followers into interest groups
  • Creating a Twitter DM bot with decision-tree programming

Great for

  • Getting a deeper insight into Twitter and Instagram followers
  • Cleaning your follower count and managing your twitter lists
  • Creating smart rules around follower interactions
  • Adding automation to your twitter management

Be aware that

  • Plan pricing scales with social follower contact list
  • Most features only work with Twitter
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SEMrush

IN A NUTSHELL

Post through various social channels simultaneously, create schedules, drafts and analyze your content performance

PRICING

Accounts start from $99.95 per month

KEY FEATURES

  • Schedule posts to Facebook and Twitter
  • Analyze content performance in a single dashboard
  • Create a content schedule in a few clicks

Great for

  • Getting more utility out of an existing SEMrush subscription
  • Integrating relevant RSS feeds to share relevant content easily
  • Analyze your competitors social media presence and create performance reports with a few clicks using the Social Media Tracker

Be aware that

  • This tool is part of a wider pool of SEMrush tools
  • Limited to Facebook and Twitter
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TweetDeck

IN A NUTSHELL

Powerful Twitter tool for real-time tracking, organizing, and engagement through multiple accounts and feeds

PRICING

Free

KEY FEATURES

  • View multiple twitter feeds in a single window
  • Set up custom feeds and manage multiple accounts
  • Schedule tweets

Great for

  • Getting the most out of your twitter lists by following specifically curated feeds
  • Monitoring trending hashtags around your brand in a single feed
  • Making a content dashboard for your twitter account and easily share across multiple accounts

Be aware that

  • This tool only works with Twitter
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Tweepi

IN A NUTSHELL

Make sense of your Twitter followers and friends, engage with users to get more followers in line with your interests, and keep on the right side of Twitter's rules

PRICING

Free tier available. Paid accounts start from $12.99 per month

KEY FEATURES

  • Suggests tweets to reply-to, like and retweet
  • Monitor hashtags and competitors
  • Automated reporting

Great for

  • Simplifying and automating organic twitter engagement and follower growth
  • Filter your followers and potential audience with custom criteria
  • Get recommendations on actions to take to grow your account

Be aware that

  • Twitter's policy on automated engagement tools is not concrete
  • Only works with twitter
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Twittimer

IN A NUTSHELL

Schedule your Tweets, Facebook and Linkedin posts and they are sent out automatically. Post on multiple accounts simultaneously

PRICING

Free tier available. Paid accounts start from $6.99 per month

KEY FEATURES

  • Bulk CSV uploads for scheduling in multiple posts at once
  • Use Bitly link shorteners
  • RSS feed integration to easily repost the latest content

Great for

  • Small social media team budgets
  • Saving time cross-posting across multiple networks
  • Reviewing engagement rates per post to easily identify the best performing content types and channels

Be aware that

  • Only works with Facebook, LinkedIn, and Twitter
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