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GrowthSupermarket compares:

Social Media Monitoring Tools

Social media never switches off, which means that creating alerts when your brand is mentioned on the web is an extremely important tool. These tools allow social media managers to get a full view of how users are mentioning and discussing your business.

?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor
Last Updated November 26, 2018
Andrew Marks Headshot GrowthSupermarket
Andrew Marks

Growth Marketing Manager at Sensible Object & Content Manager at GrowthSupermarket. Experienced digital marketing manager with a flair for content strategy, customer acquisition, and product development & analytics.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 55 hours researching Social Media Monitoring tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

Mention

IN A NUTSHELL

Discover who your biggest advocates and influencers are, and react to their mention in priority. Optimize your time and keep your community happy and lively

PRICING

Accounts start from $29 per month

KEY FEATURES

  • Create alerts to prioritize responses to high-value members of your network
  • Monitor competitor influencer activity

Great for

  • Social media managers looking to get more visibility over their audience's key influencers
  • Getting real-time insights on your campaigns, and easily exportable reports
  • Prioritize social mentions from influential followers when they mention your brand or company

Be aware that

  • Some native social integrations take some time to get used to
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Mediatoolkit

IN A NUTSHELL

Make sure you know about every article, hashtag and comment relevant for your business

PRICING

Free tier available. Paid accounts start from €49 per month

KEY FEATURES

  • Website and social media monitoring
  • Search filters and prioritization
  • Custom reports and alerts + unlimited data storage

Great for

  • Getting instant updates on targeted keywords
  • Finding new opportunities within your social networks
  • Retain your data to dive into how customers engage and start conversations around your brand

Be aware that

  • Reports are not customizable
  • Requires active management to get the most out of insights
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Google Alerts

IN A NUTSHELL

You can get emails when new results for a topic show up in Google Search

PRICING

Free

KEY FEATURES

  • Create email and desktop notification alerts for selected topics
  • Syncs up with GSuite apps seamlessly

Great for

  • Simple google search alerts for new articles that mention your keywords
  • PR and trend visibility for your brand, business, or field
  • Easy to set up and track as much as you like

Be aware that

  • There are no detailed analytics
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Notify

IN A NUTSHELL

Get Slack notifications whenever your Startup gets mentioned on across the web

PRICING

Free

KEY FEATURES

  • Easy integration with Slack or HipChat for brand mentions
  • Select sources you wish to monitor, including Twitter, Facebook, G+, Reddit, Medium and ProductHunt.

Great for

  • Simple out-of-the-box tool to integrate with your communications platform
  • Monitoring competitors, topics, and your own brand name
  • Can help give visibility to the whole company when your company is creating buzz

Be aware that

  • Only compatible with Slack and HipChat
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Brand24

IN A NUTSHELL

Brand24 gives you instant access to mentions about your brand across the web

PRICING

Accounts from $49 per month

KEY FEATURES

  • Real-time mentions feed for your brand and keywords
  • Discussion volume charting for identifying trends
  • Alerts for negative brand mentions from high authority domains

Great for

  • Monitoring the brand health and sentiment for business of all sizes
  • Answering problematic conversations or inquiries from customers before they escalate further

Be aware that

  • Lower-tier plans only archive data for 1 month and only update every 12 hours
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Brandwatch

IN A NUTSHELL

Discover vital insights within the billions of conversations happening online every day. Be the first to act on the next big opportunity in your market

PRICING

Accounts from $800 per month

KEY FEATURES

  • Search the web for relevant conversations
  • Segment data into relevant categories and audiences
  • Analyze and action with real-time alerts

Great for

  • Creating highly segmented and accurate customer cohorts
  • Sentiment analysis around brand mentions
  • Viewing out-of-the-box analytics dashboards

Be aware that

  • This tool is best suited to larger brands and companies
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