GrowthSupermarket compares:

Social Media Monitoring Tools

Social media never switches off, which means that creating alerts when your brand is mentioned on the web is an extremely important tool. These tools allow social media managers to get a full view of how users are mentioning and discussing your business.

Page Editor

Last Updated November 26, 2018

Andrew Marks

Growth Marketing Manager at Sensible Object & Content Manager at GrowthSupermarket. Experienced digital marketing manager with a flair for content strategy, customer acquisition, and product development & analytics.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 55 hours researching Social Media Monitoring tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

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Mention

IN A NUTSHELL

Discover who your biggest advocates and influencers are, and react to their mention in priority. Optimize your time and keep your community happy and lively

PRICING

Accounts start from $29 per month

KEY FEATURES

Create alerts to prioritize responses to high-value members of your network
Monitor competitor influencer activity

Great for

Social media managers looking to get more visibility over their audience's key influencers
Getting real-time insights on your campaigns, and easily exportable reports
Prioritize social mentions from influential followers when they mention your brand or company

Be aware that

Some native social integrations take some time to get used to

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Mediatoolkit

IN A NUTSHELL

Make sure you know about every article, hashtag and comment relevant for your business

PRICING

Free tier available. Paid accounts start from €49 per month

KEY FEATURES

Website and social media monitoring
Search filters and prioritization
Custom reports and alerts + unlimited data storage

Great for

Getting instant updates on targeted keywords
Finding new opportunities within your social networks
Retain your data to dive into how customers engage and start conversations around your brand

Be aware that

Reports are not customizable
Requires active management to get the most out of insights

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Google Alerts

IN A NUTSHELL

You can get emails when new results for a topic show up in Google Search

PRICING

Free

KEY FEATURES

Create email and desktop notification alerts for selected topics
Syncs up with GSuite apps seamlessly

Great for

Simple google search alerts for new articles that mention your keywords
PR and trend visibility for your brand, business, or field
Easy to set up and track as much as you like

Be aware that

There are no detailed analytics

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Notify

IN A NUTSHELL

Get Slack notifications whenever your Startup gets mentioned on across the web

PRICING

Free

KEY FEATURES

Easy integration with Slack or HipChat for brand mentions
Select sources you wish to monitor, including Twitter, Facebook, G+, Reddit, Medium and ProductHunt.

Great for

Simple out-of-the-box tool to integrate with your communications platform
Monitoring competitors, topics, and your own brand name
Can help give visibility to the whole company when your company is creating buzz

Be aware that

Only compatible with Slack and HipChat

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Brand24

IN A NUTSHELL

Brand24 gives you instant access to mentions about your brand across the web

PRICING

Accounts from $49 per month

KEY FEATURES

Real-time mentions feed for your brand and keywords
Discussion volume charting for identifying trends
Alerts for negative brand mentions from high authority domains

Great for

Monitoring the brand health and sentiment for business of all sizes
Answering problematic conversations or inquiries from customers before they escalate further

Be aware that

Lower-tier plans only archive data for 1 month and only update every 12 hours

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Brandwatch

IN A NUTSHELL

Discover vital insights within the billions of conversations happening online every day. Be the first to act on the next big opportunity in your market

PRICING

Accounts from $800 per month

KEY FEATURES

Search the web for relevant conversations
Segment data into relevant categories and audiences
Analyze and action with real-time alerts

Great for

Creating highly segmented and accurate customer cohorts
Sentiment analysis around brand mentions
Viewing out-of-the-box analytics dashboards

Be aware that

This tool is best suited to larger brands and companies