Great for

• Defining the segments of customers that are most important to your business and monitoring how they change over time
• Measure email campaign impact beyond just opens and clicks
• Create dynamic, automated Facebook Audiences with a single click, for better targeting and higher ad ROI
• See the entire journey across devices, so you know what customers are doing, what’s working and what’s not

Be aware that

• Web-based training is provided, but may be required in order to get the most out of the platform