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GrowthSupermarket compares:

Website Analytics Tools

Website analytics tools allow you to aggregate all your user data into extremely useful data sets, and explore this data to uncover insights about your potential customers.

?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor
Last Updated November 26, 2018
Ryan Murton
Ryan Murton

Ryan Murton is the Head of SEO & ASO at Badoo & Bumble. With over 10 years experience in online marketing, he has worked across various industries. He also consults for numerous well-known brands.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 55 hours researching Website Analytics tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

Google Analytics

IN A NUTSHELL

Google Analytics Solutions offer marketing analytics products for businesses of all sizes to better understand your customers

PRICING

Free

KEY FEATURES

  • Most widely-used analytics provider
  • Provides a single, comprehensive view of the customer that can be customized to your needs and shared across the organization
  • Available for free

Great for

  • Segmenting and filtering reports to fit the needs of your business
  • Insightful funnel analysis
  • Mobile app and real-time reporting

Be aware that

  • There is a limit of 20 goals per reporting view you can track
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Matomo

IN A NUTSHELL

Matomo, formerly Piwik, is the only open analytics platform that gives you full control over your data. It is currently used by individuals, companies and governments all over the world

PRICING

Free, self-hosted, option available. Paid, cloud-hosted, option starts at $7 per month

KEY FEATURES

  • Free, open-source software
  • No data limit and users own their data
  • Over 70 plugins available or you can build your own

Great for

  • Track an unlimited amount of websites and goals
  • Export your website analytics data easily
  • Privacy and security-sensitive requirements

Be aware that

  • There is no cost for Matomo itself but you need a server, and to update Matomo and your server regularly to keep it fast and secure
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GoSquared

IN A NUTSHELL

Intelligent yet simple software for growing your business by converting, closing, and delighting customers. Helps you understand and improve your online presence through real-time web traffic monitoring and detailed trend data

PRICING

Accounts start from $99 per month

KEY FEATURES

  • Fully customisable and easily integrates with existing tools
  • Add unlimited users to your account
  • Live chat tool is included with your account

Great for

  • GoSquared Analytics shows you every visitor on your website in real-time
  • Instantly see what sites are sending visitors to your site and be ready to join the conversation
  • No more guesswork – see the pages viewed and actions taken by each of your visitors in real-time
  • Receive daily email reports and start the day with knowing key performance metrics

Be aware that

  • There is a learning curve to understanding all the features available with the platform
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Mixpanel

IN A NUTSHELL

The most powerful analytics platform to understand the behavior of people who use your app or website.

PRICING

Free tier available. Paid accounts start at $999 per year

KEY FEATURES

  • Helps you ask questions about your users and delivers instant answers
  • Simple point & click interface
  • Easy installation on every major platform including mobile

Great for

  • Understand customer behaviors that can lead to conversions or drop offs
  • Compare different groups of users
  • A/B testing tools are available
  • Build a dashboard to view all of your key metrics in one place

Be aware that

  • The free tier is limited to 60 days worth of data
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Adobe Analytics

IN A NUTSHELL

Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence

PRICING

Contact Adobe Analytics for a quote

KEY FEATURES

  • Add-ons available such as an analytics platform for standardised video and ad engagement measurement.
  • Predictive intelligence to perform "what if" scenarios and identify the probability of visitor engagement

Great for

  • Understand what marketing touches are the most meaningful and how to most effectively optimise the customer journey
  • Take action on what's happening at the moment with the real-time events fire hose
  • Advanced insights powered by statistical modelling and machine learning

Be aware that

  • Adobe Analytics is designed for large organisations
  • Cost is estimated at around $100,000 per year
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Google Analytics 360

IN A NUTSHELL

Google Analytics 360 Suite offers an enterprise marketing analytics solution to gain insights into your advertising, marketing, customers, and sales

PRICING

Contact Google Analytics 360 for a quote

KEY FEATURES

  • Built-in collaboration tools to make sharing and visualization of insights easier
  • Integrates with non-Google platforms and tools like CRM systems, email tools, and offline data sources

Great for

  • Understanding where traffic is coming from and how customer behavior is driving revenue
  • Pairing customers with ads relevant to them using Google's ad technology
  • The 360 Suite combines enterprise analytics, tagging, site optimization, data visualization, market research, attribution, and audience management into a powerful measurement solution for your business

Be aware that

  • Google Analytics 360 has been designed for large organisations
  • Cost is estimated at around $150,000 per year
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IBM Digital Analytics

IN A NUTSHELL

A cloud-based platform that provides advanced analytics, comparative benchmarks about competitors and advice on how top performers are achieving success. Allows users to track and analyze visitor behavior over time and across multiple touch points and channels.

PRICING

Contact IBM Digital Analytics for a quote

KEY FEATURES

  • Retains raw data for 27 months allowing users to compare trends over multiple years
  • Easy data integration
  • Security and privacy using IBM Cloud

Great for

  • Faster, customisable report building functionality
  • Understand visitor behavior and create retargeting campaigns to increase conversions
  • Quickly calculate the return on investment (ROI) for each marketing channel
  • Employ real-time and ad-hoc analytics for your digital properties and enable performance gains from dynamic adjustments to your various digital channels
  • Easily manage your digital marketing efforts with flexible web analytics dashboards and benchmarks

Be aware that

  • IBM Digital Analytics has been designed for large scale organisations
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Webtrends

IN A NUTSHELL

Webtrends' portfolio of cross-channel, real-time, individualized and actionable solutions pairs superior technology with a team of experts who ensure your unique goals are met at every step

PRICING

Accounts start from $154 per month

KEY FEATURES

  • Unlimited A/B and multivariate testing
  • Personalize user experiences based on historical and real-time behavior and searches
  • Comprehensive consultation for every business size

Great for

  • Create an unlimited number of custom dashboards
  • Uncover key metrics, user adoption, document actions, social and geo maps, word clouds and more
  • Designed specifically for SharePoint environments
  • Identifies how users access, share, comment on and use specific content

Be aware that

  • Many features are available for free but training, support and additional resources require a paid account
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Kissmetrics

IN A NUTSHELL

Get data-driven insights with powerful segmentation and precision targeting all in one place, so you can better understand and engage your customers throughout their purchasing journeys

PRICING

Accounts start from $400 per month

KEY FEATURES

  • Behavioural analytics and email campaign automation in one place
  • Integrates with apps and platforms you already use
  • Curates data and automatically creates reports for you

Great for

  • Defining the segments of customers that are most important to your business and monitoring how they change over time
  • Measure email campaign impact beyond just opens and clicks
  • Create dynamic, automated Facebook Audiences with a single click, for better targeting and higher ad ROI
  • See the entire journey across devices, so you know what customers are doing, what’s working and what’s not

Be aware that

  • Web-based training is provided, but may be required in order to get the most out of the platform
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Briefmetrics

IN A NUTSHELL

Quick overviews of your website analytics, directly to your inbox

PRICING

Accounts start from $8 per month

KEY FEATURES

  • Briefmetrics emails you simple overviews of your website's Google Analytics
  • Compares key metrics by month or week to help set expectations

Great for

  • Receive an email which will highlight key performance metrics from your website so you can stay up to date with performance without having to log into Google Analytics
  • You can customize the email reports with your own branding
  • The focal point of the report is the pacing chart which compares the progress of this month to the last month, allowing you to visually see the trend and set expectations for the coming weeks

Be aware that

  • Requires access to your Google Analytics account
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