Website analytics tools allow you to aggregate all your user data into extremely useful data sets, and explore this data to uncover insights about your potential customers.
?Our page editors are carefully selected for their expertise and knowledge for this product.
Ryan Murton is the Head of SEO & ASO at Badoo & Bumble. With over 10 years experience in online marketing, he has worked across various industries. He also consults for numerous well-known brands.
GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 55 hours researching Website Analytics tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.
Matomo, formerly Piwik, is the only open analytics platform that gives you full control over your data. It is currently used by individuals, companies and governments all over the world
PRICING
Free, self-hosted, option available. Paid, cloud-hosted, option starts at $7 per month
KEY FEATURES
Free, open-source software
No data limit and users own their data
Over 70 plugins available or you can build your own
Great for
Track an unlimited amount of websites and goals
Export your website analytics data easily
Privacy and security-sensitive requirements
Be aware that
There is no cost for Matomo itself but you need a server, and to update Matomo and your server regularly to keep it fast and secure
Intelligent yet simple software for growing your business by converting, closing, and delighting customers. Helps you understand and improve your online presence through real-time web traffic monitoring and detailed trend data
PRICING
Accounts start from $99 per month
KEY FEATURES
Fully customisable and easily integrates with existing tools
Add unlimited users to your account
Live chat tool is included with your account
Great for
GoSquared Analytics shows you every visitor on your website in real-time
Instantly see what sites are sending visitors to your site and be ready to join the conversation
No more guesswork – see the pages viewed and actions taken by each of your visitors in real-time
Receive daily email reports and start the day with knowing key performance metrics
Be aware that
There is a learning curve to understanding all the features available with the platform
Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence
PRICING
Contact Adobe Analytics for a quote
KEY FEATURES
Add-ons available such as an analytics platform for standardised video and ad engagement measurement.
Predictive intelligence to perform "what if" scenarios and identify the probability of visitor engagement
Great for
Understand what marketing touches are the most meaningful and how to most effectively optimise the customer journey
Take action on what's happening at the moment with the real-time events fire hose
Advanced insights powered by statistical modelling and machine learning
Be aware that
Adobe Analytics is designed for large organisations
Google Analytics 360 Suite offers an enterprise marketing analytics solution to gain insights into your advertising, marketing, customers, and sales
PRICING
Contact Google Analytics 360 for a quote
KEY FEATURES
Built-in collaboration tools to make sharing and visualization of insights easier
Integrates with non-Google platforms and tools like CRM systems, email tools, and offline data sources
Great for
Understanding where traffic is coming from and how customer behavior is driving revenue
Pairing customers with ads relevant to them using Google's ad technology
The 360 Suite combines enterprise analytics, tagging, site optimization, data visualization, market research, attribution, and audience management into a powerful measurement solution for your business
Be aware that
Google Analytics 360 has been designed for large organisations
A cloud-based platform that provides advanced analytics, comparative benchmarks about competitors and advice on how top performers are achieving success. Allows users to track and analyze visitor behavior over time and across multiple touch points and channels.
PRICING
Contact IBM Digital Analytics for a quote
KEY FEATURES
Retains raw data for 27 months allowing users to compare trends over multiple years
Easy data integration
Security and privacy using IBM Cloud
Great for
Faster, customisable report building functionality
Understand visitor behavior and create retargeting campaigns to increase conversions
Quickly calculate the return on investment (ROI) for each marketing channel
Employ real-time and ad-hoc analytics for your digital properties and enable performance gains from dynamic adjustments to your various digital channels
Easily manage your digital marketing efforts with flexible web analytics dashboards and benchmarks
Be aware that
IBM Digital Analytics has been designed for large scale organisations
Webtrends' portfolio of cross-channel, real-time, individualized and actionable solutions pairs superior technology with a team of experts who ensure your unique goals are met at every step
PRICING
Accounts start from $154 per month
KEY FEATURES
Unlimited A/B and multivariate testing
Personalize user experiences based on historical and real-time behavior and searches
Comprehensive consultation for every business size
Great for
Create an unlimited number of custom dashboards
Uncover key metrics, user adoption, document actions, social and geo maps, word clouds and more
Designed specifically for SharePoint environments
Identifies how users access, share, comment on and use specific content
Be aware that
Many features are available for free but training, support and additional resources require a paid account
Get data-driven insights with powerful segmentation and precision targeting all in one place, so you can better understand and engage your customers throughout their purchasing journeys
PRICING
Accounts start from $400 per month
KEY FEATURES
Behavioural analytics and email campaign automation in one place
Integrates with apps and platforms you already use
Curates data and automatically creates reports for you
Great for
Defining the segments of customers that are most important to your business and monitoring how they change over time
Measure email campaign impact beyond just opens and clicks
Create dynamic, automated Facebook Audiences with a single click, for better targeting and higher ad ROI
See the entire journey across devices, so you know what customers are doing, what’s working and what’s not
Be aware that
Web-based training is provided, but may be required in order to get the most out of the platform
Quick overviews of your website analytics, directly to your inbox
PRICING
Accounts start from $8 per month
KEY FEATURES
Briefmetrics emails you simple overviews of your website's Google Analytics
Compares key metrics by month or week to help set expectations
Great for
Receive an email which will highlight key performance metrics from your website so you can stay up to date with performance without having to log into Google Analytics
You can customize the email reports with your own branding
The focal point of the report is the pacing chart which compares the progress of this month to the last month, allowing you to visually see the trend and set expectations for the coming weeks
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