Built-in collaboration tools to make sharing and visualization of insights easier
Integrates with non-Google platforms and tools like CRM systems, email tools, and offline data sources
Great for
Understanding where traffic is coming from and how customer behavior is driving revenue
Pairing customers with ads relevant to them using Google's ad technology
The 360 Suite combines enterprise analytics, tagging, site optimization, data visualization, market research, attribution, and audience management into a powerful measurement solution for your business
Be aware that
Google Analytics 360 has been designed for large organisations
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