GrowthSupermarket compares:

Email Marketing Tools

These tools are the bread and butter of email campaigns. Create customer lists, schedule and send campaigns, and view reports on every email you send.

Page Editor

Last Updated November 26, 2018

Byron Tassoni-Resch

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 105 hours researching Email platforms. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

Expand all lists

Visit Site Read our Review

Sendgrid

IN A NUTSHELL

Delivering your transactional and marketing emails through the world's largest cloud-based email delivery platform. Send with confidence

PRICING

Accounts start from $9.95 per month

KEY FEATURES

Use Sendgrid to build marketing or transactional emails
The 'Retention email' function is an automated feature that will send specific emails to customers who are likely to churn
Integrate and deliver your transactional emails via SMTP or API in minutes
Improve deliverability with domain and link customization, whether sending from shared IP pools or a dedicated IP

Great for

Choice between drag and drop email building feature or pure HTML
Review how the email will look on desktop, mobile and tablet before you send it
Schedule email sends based on user engagement
A/B testing feature built into the platform, you can run up to 6 variations at the same time
Safeguard your account deliverability reputation with SendGrid’s proactive ISP monitoring and outreach
Speak to SendGrid's team of email experts in order to get the best out of your campaign

Be aware that

Basic account tier is limited to 40,000 email sends per month

Visit Site Read our Review

Aweber

IN A NUTSHELL

Affordable and easy to use email marketing and autoresponder tool

PRICING

Accounts start from $19 per month

KEY FEATURES

Drag and drop email design feature
Create and automate follow up campaign to non-responders
Automatically create emails from your new blog posts

Great for

Build and automate you email marketing funnel
Get access to a sign up form which can be placed on your website
Track email sends, opens, and interactions
Create tags for your users, so that when someone has finished they email welcome flow they can be placed in the general email list automatically
Report on your email send data
Download the AWeber app so you can view data on the go

Be aware that

The basic account tier is limited to the first 500 subscribers

Visit Site Read our Review

Adestra

IN A NUTSHELL

Adestra's powerful, easy-to-use platform can be customized, configuring the structure of the system to your business requirements

PRICING

Contact Adestra for a quote

KEY FEATURES

Build and launch emails
Create automated email systems to respond to user engagement
A/B testing tool built in

Great for

Creating large scale email automation campaigns
Adestra minimize the risk of data leaks and data loss through logically-separated databases, multiple servers, and comprehensive backups (both on and off-site)
Track shopping cart abandoners and re-engage them with an email
Create a email sign up form with Adestra and place it on your website so you can grow you subscribers list
Integrate Adestra with your existing CRM system
Adestra has a 98.1% customer satisfaction score

Be aware that

Designed for large companies and campaigns

Visit Site Read our Review

CampaignMonitor

IN A NUTSHELL

Campaign Monitor makes it easy for you to create, send, and optimize your email marketing campaigns

PRICING

Accounts start from £9 per month

KEY FEATURES

Drag and drop email design feature
Choose from pre-designed templates to help get you started
Create personalised automated customer email journeys

Great for

Create email marketing journeys based on user engagement
Build customer segments within the platform to help you with targeting and messaging
Grow your email list with sign-up forms you can implement on your website
Get access to a full analytics suite that gives you an aggregate view into the performance of your overall email marketing program
Campaign Monitor can integrate with your e-commerce platform, CRM, or website
Build, design and manage your transactional emails through Campaign Monitor
The Campaign Monitor customer support team is available 24/7

Be aware that

The basic tier is limited to 2,500 email sends per month

3 month free trial available

Visit Site Read our Review

Moosend

IN A NUTSHELL

Moosend is an Email Marketing & Marketing Automation Software to design and send beautiful newsletters and setup automated marketing sequences

PRICING

Accounts start from $10 per month

KEY FEATURES

Create once-off email marketing campaigns
Design automated emails that send emails based on website engagement
Get access to advanced email analytics

Great for

Design your emails using a drag and drop feature
Get access to a range of email templates to use
Use Moosend to segment your email customer list
All of Moosend's account plans include unlimited email sends
Export your email reports to excel
Create specific email campaigns for users who abandon their cart

Be aware that

The entry level account is limited to 5,000 subscribers

SMS sends available

Visit Site Read our Review

SendPulse

IN A NUTSHELL

Send Bulk Emails, SMS and Web Push: All-in-One

PRICING

Free tier available. Paid accounts start from £7.85 per month

KEY FEATURES

Build your emails via HTML or drag and drop design
Create SMS campaigns
Manage transactional emails

Great for

Building a full view communication strategy, using marketing emails, sms and transactional emails
Create stand alone SMS campaigns
The Web Push feature allows you to push notifications to your users when they are online
Create a sign-up form that you can place on your website
Integrate SendPulse with your CRM and CMS platform
Get access to detailed reports on your email campaigns

Be aware that

There is a separate cost for sending SMS's through SendPulse
The free tier is limited up to 2500 subscribers or 15,000 emails per month

Visit Site Read our Review

Benchmark

IN A NUTSHELL

Online email marketing solution to engage subscribers, target an audience, send beautiful, responsive emails and track results

PRICING

Free tier available. Paid accounts start from $13.99 per month

KEY FEATURES

See what you email will look like on desktop, mobile and tablet with the live editing function
Send automated emails based on email and website engagement
Get access to a sign-up widget which you can place on your website in order to grow your email marketing list

Great for

Edit your photos directly in Benchmark
Gain access to a range of email templates for you to use
Create a cart abandonment automated email trigger
Create and track A/B tests for subject lines and email design
Report on the performance of your email campaign

Be aware that

The free tier is limited to 2,000 subscribers and/or 14,000 emails per month
The free tier includes the Benchmark logo at the bottom of the email

Visit Site Read our Review

MailChimp

IN A NUTSHELL

MailChimp provides marketing automation for e-commerce businesses. Send beautiful emails, connect your e-commerce store, advertise, and build your brand

PRICING

Free tier available. Paid accounts start from $10 per month

KEY FEATURES

Build once off email marketing campaigns
Create an email automation strategy
One of the largest email providers in the world

Great for

Use pre-built templates to build emails
MailChimp also has features to enable remarketing on Google, Facebook and Instagram
Advanced reporting features that combine email and website data from Google Analytics so you can see the whole picture
Create A/B and Multivariate tests for your emails
Create landing pages for your website with MailChimp
Download the MailChimp app for access on the go
Integrate with a wide range of 3rd party tools
Create advanced email campaigns for users who abandon their shopping cart

Be aware that

The free account tier is limited to 2,000 subscribers or 12,000 emails per month

Visit Site Read our Review

Emma

IN A NUTSHELL

Emma is an email marketing platform that helps over 15,000 brands plan, design, and optimize targeted emails

PRICING

Accounts start at $89 per month

KEY FEATURES

Create email automation process which is personal, relevant and timely with Emma's marketing automation suite
Use email engagement logic to create email flows
Create dynamic email content based on the user
Integrate Emma with your CRM system

Great for

Trigger messages based on user website and email activity
Segment and personalize your email sends
Build A/B tests
Build landing pages that match your email campaigns
Use Litmus to test how your email looks in various devices
Get access to email sign-up forms that can be placed on your website
Use robust email analytics to track performance

Be aware that

The entry level account is limited to 10,000 subscribers

Visit Site Read our Review

Sendinblue

IN A NUTSHELL

Join over 50,000 companies on the most easy-to-use all-in-one email marketing, SMS, transactional email (SMTP), and marketing automation platform

PRICING

Free tier available. Paid accounts start from £15 per month

KEY FEATURES

Drag and drop email builder
Create emails optimized for mobile
Build and manage transactional emails

Great for

Use platform to send emails and sms's
Have a dedicated IP address for your email sends, which could assist with deliverability
Track all campaigns from your dashboard on the platform
Select from pre-built email templates to help you get started
Test and optimize your emails before you send them with the Inbox Preview function
Create email triggers, which will send emails when user complete a specific task
Integrate SendInBlue with you CRM, CMS and website

Be aware that

The free account tier is limited to 600 email sends per day

Visit Site Read our Review

Pure360

IN A NUTSHELL

Marketing technology that works across email and website to personalize customer experiences, drive sales and increase customer loyalty

PRICING

Contact Pure360 for a quote

KEY FEATURES

Shopping cart abandonment recovery feature
Drag and drop email building feature

Great for

Gain access to useable templates to help you get started
Use the platform to optimise email sends for when you're likely to get the best engagement
A/B testing feature available
Use your CRM and customer data to create personalized email campaigns
Send SMS campaigns through Pure360

Be aware that

Headquarters based in UK, need to keep timezones in mind when reaching out to customer support

Visit Site Read our Review

MoonMail

IN A NUTSHELL

The easiest way to send Email Marketing Newsletters! Create, design and analyze your Email Marketing campaigns in a minute using MoonMail the top Email Marketing Software Platform

PRICING

Free tier available. Paid accounts start from $15.99 per month

KEY FEATURES

Create emails using the drag and drop design feature
Use real-time analytics to measure your campaigns

Great for

No plans and no contracts, you only pay for the emails that you send
2 click process to start sending emails
One of the most affordable email marketing platforms
Free set-in email verification and list cleaning
Use a detailed set of real-time reports to track interactions within your campaigns like clicks, opens and delivery rates
Built-in clicks heatmap so you can track where your customers are clicking

Be aware that

Free tier is limited to 10 email sends per day and a total of 2,000 subscribers

Visit Site Read our Review

Sender

IN A NUTSHELL

One of the world's most affordable and easy to use email marketing software

PRICING

Free tier available. Paid accounts start from $10 per month

KEY FEATURES

Choose from a template or design your own emails
Emails are automatically optimised for mobile

Great for

Build marketing or transactional emails
The platform offers advanced email analytics features so you can measure the success of your campaigns
Create and customize email sign up widgets to sit on your website
If you send over 500,000 emails a month Sender can allocate you a dedicated IP address
Create web push notifications with Sender

Be aware that

Free tier is limited to 15,000 emails per month or 2,500 subscribers

Visit Site Read our Review

Constant Contact

IN A NUTSHELL

With Constant Contact #1 email marketing software, you can create effective email marketing and other online marketing campaigns to meet your business goals

PRICING

Accounts start from £5 per month

KEY FEATURES

Choose pre-designed templates or drag and drop to create your emails
Customer support is available for live support during email builds
Constant Contact can offer advice on email deliverability

Great for

Track campaigns with real-time analytics on your dashboard
Your unsubscribes, bounces and inactive email addresses update automatically
Grow your subscribers list with pre-made tools for your website
You can share every email you build with your Facebook business page

Be aware that

The basic account tier is limited to 10,000 email sends per month