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GrowthSupermarket compares:

Email Analytics Tools

As with any digital marketing channel, there’s always plenty of data to review – and sometimes the default email analytics tools just don’t cut it. These tools will help you dig into the data and review your competitors’ campaigns.

?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor
Last Updated November 26, 2018
Ryan Murton
Ryan Murton

Ryan Murton is the Head of SEO & ASO at Badoo & Bumble. With over 10 years experience in online marketing, he has worked across various industries. He also consults for numerous well-known brands.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 60 hours researching Email Analytics tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

Email on Acid

IN A NUTSHELL

Email marketing analytics from Email on Acid. Analyze campaigns on performance, engagement, interaction and more with our comprehensive email analytics reporting

PRICING

Accounts start from $55 per month

KEY FEATURES

  • Email analytics suite that works with your email provider
  • Heat map and click tracking tools
  • Geolocation reporting
  • Engagement reporting

Great for

  • See how many people read, forward, delete, open and click on your emails and track that activity daily
  • Email testing tool to ensure your design works on all devices and email clients
  • Spam testing feature to ensure email deliverability
  • Gain access to emails from other companies if you need design inspiration
  • Compare email campaigns side by side using the same metrics
  • Download all your reporting data to share with other team members or departments

Be aware that

  • The basic account tier doesn't include many of the email analytics tools. To gain access to most analytics tools the monthly account fee will be $85 per month
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250ok

IN A NUTSHELL

250ok is the premier email analytics and deliverability platform, driving insights into performance, reputation, and DMARC compliance

PRICING

Contact 250ok to receive a quote and demo

KEY FEATURES

  • Track all of the signals critical to your email program
  • Analyse engagement based on customer segmentation
  • Create custom Email, SMS, Slack, and HipChat alerts

Great for

  • Track all of your email campaign performance
  • Monitoring your sender reputation to ensure deliverability
  • Preview your email campaign with over 70 different email clients and devices
  • Combine data from all of your ESPs and 250ok within a single UI
  • Integrate and create custom alerts with Slack and Hipchat
  • Track and report on your DMARC compliance level

Be aware that

  • 250ok can have a steep learning curve
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Trusted email sender
Editors Rating
?
Ease of Use
4.5
Price
4.5
Customer Support
5
Features
5
4.8 out of 5
Visit Site Read our Review

MessageBird Cloud Sending

IN A NUTSHELL

MessageBird Cloud Sending offers a comprehensive suite of communication tools, including SMS, voice, email, and lookup API. With flexible pricing and a free trial, businesses of all sizes can easily scale the platform to meet their needs. Reach your customers on their preferred channels and grow your business with the ultimate communication solution - MessageBird Cloud Sending.

PRICING

Start for free: MessageBird Cloud Sending offers a free tier for businesses to get started

KEY FEATURES

  • Send transactional and marketing emails through a single, reliable platform
  • Track email delivery, opens, clicks, and bounces in real-time
  • Benefit from the reliability and global reach of the MessageBird infrastructure

Great for

  • High deliverability rates ensure your emails reach the intended recipients
  • Real-time analytics help you optimize your email campaigns and measure their success
  • Easy-to-use API makes integration with your existing tools a breeze
  • Scalable pricing options accommodate businesses of all sizes
  • Dedicated support team available around the clock

Be aware that

  • Pricing can become expensive for high-volume email senders
  • MessageBird Cloud Sending is an email sending platform, not an email marketing tool with built-in templates or automation features
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