Great for

• See how many people read, forward, delete, open and click on your emails and track that activity daily
• Email testing tool to ensure your design works on all devices and email clients
• Spam testing feature to ensure email deliverability
• Gain access to emails from other companies if you need design inspiration
• Compare email campaigns side by side using the same metrics
• Download all your reporting data to share with other team members or departments

Be aware that

• The basic account tier doesn't include many of the email analytics tools. To gain access to most analytics tools the monthly account fee will be $85 per month