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GrowthSupermarket compares:

Email Analytics Tools

As with any digital marketing channel, there’s always plenty of data to review – and sometimes the default email analytics tools just don’t cut it. These tools will help you dig into the data and review your competitors’ campaigns.

?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor
Last Updated November 26, 2018
Ryan Murton
Ryan Murton

Ryan Murton is the Head of SEO & ASO at Badoo & Bumble. With over 10 years experience in online marketing, he has worked across various industries. He also consults for numerous well-known brands.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 60 hours researching Email Analytics tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

Email on Acid

IN A NUTSHELL

Email marketing analytics from Email on Acid. Analyze campaigns on performance, engagement, interaction and more with our comprehensive email analytics reporting

PRICING

Accounts start from $55 per month

KEY FEATURES

  • Email analytics suite that works with your email provider
  • Heat map and click tracking tools
  • Geolocation reporting
  • Engagement reporting

Great for

  • See how many people read, forward, delete, open and click on your emails and track that activity daily
  • Email testing tool to ensure your design works on all devices and email clients
  • Spam testing feature to ensure email deliverability
  • Gain access to emails from other companies if you need design inspiration
  • Compare email campaigns side by side using the same metrics
  • Download all your reporting data to share with other team members or departments

Be aware that

  • The basic account tier doesn't include many of the email analytics tools. To gain access to most analytics tools the monthly account fee will be $85 per month
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250ok

IN A NUTSHELL

250ok is the premier email analytics and deliverability platform, driving insights into performance, reputation, and DMARC compliance

PRICING

Contact 250ok to receive a quote and demo

KEY FEATURES

  • Track all of the signals critical to your email program
  • Analyse engagement based on customer segmentation
  • Create custom Email, SMS, Slack, and HipChat alerts

Great for

  • Track all of your email campaign performance
  • Monitoring your sender reputation to ensure deliverability
  • Preview your email campaign with over 70 different email clients and devices
  • Combine data from all of your ESPs and 250ok within a single UI
  • Integrate and create custom alerts with Slack and Hipchat
  • Track and report on your DMARC compliance level

Be aware that

  • 250ok can have a steep learning curve
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Mailytics

IN A NUTSHELL

Easy-to-use email marketing tool for observing your competitors‘ newsletters and enhancing your email campaigns

PRICING

Accounts start from $49 per month

KEY FEATURES

  • Receive an archive of hundreds of emails from companies in your industry to compare to yours
  • Receive information on when your competitors send out emails

Great for

  • Benchmark your email campaigns with other companies in your industry
  • Use competitor data to plan the best time to send our your emails
  • Receive an archive of your competitors emails
  • Receive a special events calendar to make sure you are prepared for upcoming national holidays and events

Be aware that

  • You can follow only 3 companies with the entry level account
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Built for sending emails for apps

Sparkpost

IN A NUTSHELL

Learn how your email is performing through sending, delivery, and customer engagement with 35+ metrics and powerful email analytics features in SparkPost

PRICING

Accounts start from $9 per month

KEY FEATURES

  • Get analytical data on your email performance
  • Designed for emails from App's

Great for

  • Visualise your email performance on a dashboard
  • Use webhooks (HTTP callbacks) to push inbound and outbound email activity to your app in real time
  • Use SparkPost's Adaptive Delivery technology which aggregates real-time delivery data from millions of email messages to automatically optimize email delivery for every ISP and market
  • SparkPost customers see a 96% deliverability rate
  • Use templates to help you get started with building your emails
  • Sparkpost ensures 99.99% uptime reliability

Be aware that

  • The basic account tier is limited to 50,000 emails per month
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