GrowthSupermarket compares:

AdWords Shopping Campaign Tools

Compare tools for managing your shopping campaign on Google AdWords

Page Editor

Last Updated November 25, 2018

Byron Tassoni-Resch

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 55 hours researching Google Ads Shopping tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

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Whoop!

IN A NUTSHELL

Predictive Bid Management for Google Shopping

PRICING

Contact Whoop! for a quote

KEY FEATURES

Predictive bidding algorithm
Automated account structure

Great for

Receive advanced bid strategies for your shopping campaign
Identify trends when they appear and adjust your campaign accordingly
Whoop!’s machine learning algorithm analyzes the performance correlations between over 100 product attributes to model your assortment and predict what bid each item needs to meet your goals
Automated account structuring in order to maximise ROI
Agencies and enterprises: manage the Google Shopping campaigns of all your shops from a single dashboard

Be aware that

Minimum €1,500 ad spend in the past 30 days in order to open an account

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Shoptimised

IN A NUTSHELL

Shoptimised is the easy way to optimise & create Product Feeds. Take control & optimise all elements without changing your website or needing a developer

PRICING

Accounts start from £89 per month

KEY FEATURES

Optimize and edit multiple shopping feeds without changing your website
Receive automated reports
Manage shopping campaigns for Google AdWords, Bing, Facebook and Google Shopping

Great for

Creating shopping feeds automatically and daily by letting the Shoptimised software crawl your website
Receive an automated account audit on a regular basis
You can create your own data rich Product Feed directly within the Shoptimised platform using the Product Feed Builder
Use Shoptimised to optimize your shopping feed in order to increase performance

Be aware that

The entry level account covers up to 3 shopping feeds

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Sidecar

IN A NUTSHELL

Sidecar is the only technology built specifically to supercharge Google Shopping performance. Retailers average 62% revenue growth in six months

PRICING

Contact Sidecar for a quote

KEY FEATURES

Use machine learning to automatically manage bids
It comes with a feature to model your future revenue and sales

Great for

Individual product bids dynamically adjust to maximize performance and cost efficiency—no matter your catalog size
Sidecar finds queries that are most and least valuable to your business and allocates the right spend according to each query’s value
Continuous learning algorithms develop a deep understanding of your business to predict and capitalize on your next top sellers
Applies bids separately for desktop, mobile, and tablet, using machine learning intelligence to boost performance at the device level
Products with little Google Shopping data get bolstered as the technology collects and attaches relevant, additional data to drive product bidding strategy

Be aware that

The platform has a learning curve before you get the most out of it

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Crealytics

IN A NUTSHELL

Machine learning performance technology that aligns eCommerce goals with product ads to drive better performance and accelerate insights

PRICING

Contact Cealytics for a quote

KEY FEATURES

Automatically create you shopping account structure
Use Machine Learning to automate bidding
Monitor competitor prices and receive suggestions for your pricing

Great for

Systematically monitor competitor prices for strategic SKUs and get strategic pricing suggestions to improve campaign performance and margins
Receive custom bid suggestions based on performance data
Get advanced reporting metrics like new customer acquisition, customer lifetime value or margin
Machine learning and automated bid-testing means you always bid just the right amount to get maximum exposure with the most efficient bid modifiers
Optimize your campaigns for advanced eCommerce goals like New Customer Acquisition, Customer Lifetime Value or Margin
Improve impressions and get more clicks through optimized Product Titles

Be aware that

Does not currently include campaigns on Facebook

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Sales and Orders

IN A NUTSHELL

Sales and Orders is Management Software for Google Shopping. We are the Google Shopping management experts specializing in increasing profit for online retailers

PRICING

Accounts start from $100 per month

KEY FEATURES

Upload hard costs into Sales and Orders in order to view profit margins in the platform
Import your product feed from Merchant Center and Sales and Orders will create your account structure

Great for

Simplify campaign management with the Bid Suggestion Engine™ and upload thousands of unique Max CPC bids for every SKU without ever touching AdWords or Excel ever again
Access the Sales and Orders campaign Auto-Pilot feature which handles everything from building campaigns to managing bids and also connects you to specialized reporting for your campaigns
Upload negative keywords in bulk
Dig deeper than ever before & understand how each product performs on its own, and even run Google searches of your products to do some competitor analyses
Customize your reporting interface & charted metrics
The Competitive Pricing Tool will allow you to compare your pricing to your competitors
Create a range of automated rules to help you manage your account

Be aware that

The entry level account is for spending up to $1K on Google Shopping
Does not include campaigns on Bing or Facebook

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Adaplo

IN A NUTSHELL

Adaplo is a simple automated management tool for Google Shopping. With the power of machine learning improve the ROAS of your ads

PRICING

You are charged per click you receive. There are no set-up costs or commissions on your transactions

KEY FEATURES

Create an automated account structure
Create bid adjustments based on Machine Learning features

Great for

Your campaigns will automatically adjust when your product feed changes
Adaplo can also be used for display prospecting and remarketing campaigns across GDN and Facebook

Be aware that

The platform has a learning curve before you get the most out of it

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Querian

IN A NUTSHELL

Analyze your Shopping campaigns, follow our recommendations and optimize your budget. Never again let any business opportunities pass

PRICING

Contact Querian for a quote

KEY FEATURES

Receive account optimization recommendations
Control multiple campaigns from one platform

Great for

Receive more than 10 types for performance optimization opportunities based on actual account data
Analyze the performance of your catalogue at the finest level by category, sub-category, as well as brand, and even by product
Control your budgets by category and sub-category according to your business objectives

Be aware that

The platform does not include campaign management for Bing or Facebook