Great for

• Individual product bids dynamically adjust to maximize performance and cost efficiency—no matter your catalog size
• Sidecar finds queries that are most and least valuable to your business and allocates the right spend according to each query’s value
• Continuous learning algorithms develop a deep understanding of your business to predict and capitalize on your next top sellers
• Applies bids separately for desktop, mobile, and tablet, using machine learning intelligence to boost performance at the device level
• Products with little Google Shopping data get bolstered as the technology collects and attaches relevant, additional data to drive product bidding strategy

Be aware that

• The platform has a learning curve before you get the most out of it