GrowthSupermarket compares:

Content Discovery Platforms

Creating content is only the first step – next you need people to read it! Promote your content across the web on premium publishing sites using these tools.

Page Editor

Last Updated November 25, 2018

Andrew Marks

Growth Marketing Manager at Sensible Object & Content Manager at GrowthSupermarket. Experienced digital marketing manager with a flair for content strategy, customer acquisition, and product development & analytics.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 45 hours researching Content Discovery Platforms. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

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Outbrain

IN A NUTSHELL

Outbrain is a popular performance-driven discovery and native advertising platform. We help advertisers get discovered on leading publishers websites

PRICING

$10 per day minimum spend per campaign

KEY FEATURES

Promote your content natively on premium publisher sites
Multiple native ad formats and demographic targeting
Optimize your campaigns on a PPC basis

Great for

Agencies, brands, and medium-sized businesses looking to leverage their content to drive traffic
Getting detailed reports on campaign performance, placements and CPCs
Have the ability to self-serve your campaigns or work with an account manager
Flexible ad formats, choose from Native In-feed, Native In-Article or via Recommended Widget
Using content marketing for prospect outreach or remarketing

Be aware that

Campaign optimization can take time to get right
Average CPCs are between $0.25 to $0.35

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Taboola

IN A NUTSHELL

Drive traffic to your site, blog or video, or monetize your site with this platform for content recommendation, audience acquisition, and native advertising

PRICING

$10 per day minimum spend per campaign

KEY FEATURES

Promote your content natively on major media sites
Reach your target customers
Optimize against a number of campaign objectives

Great for

Promoting your video and written content across the web
Retargeting your web visitors on premium publisher sites
Generating the right KPI-driven results based on your business objectives

Be aware that

Campaign optimization can take time to get right
Average CPCs are between $0.25 to $0.35.
Their "Top 30" network starts at $0.70 per click.

Specialist in financial publishers

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Dianomi

IN A NUTSHELL

Reach an affluent, engaged audience on the world’s leading premium financial websites. The only native ad platform that focuses exclusively on financial

PRICING

Contact Diaomi for a quote

KEY FEATURES

Reach B2B and B2C audiences
Intergrate your content on premium financial websites
Track ROI and campaign optimization

Great for

You get 100% transparency on the publishers you advertise on
Choose from a fully managed or self-serve campaign
Track all conversions through a Dianomi pixel
Get access to an affluent audience through the Dianomi network of financial publishers

Be aware that

Campaign optimization can take time to get right

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Content.ad

IN A NUTSHELL

Integrate branded content into web publishers' environments enhancing revenue, performance and user experience for publishers, advertisers, and consumers

PRICING

Pay as you go

KEY FEATURES

Promote content on Content.ad's network with native advertising
Premium content creation and optimization services
Device and location targeting tools

Great for

Small companies with little bandwidth or experience in content or performance marketing
Saving ad spend through bid optimization by traffic source to make sure you target the most relevant audiences
Target mobile, desktop and tablets separately

Be aware that

Campaign optimization can take time to get right