GrowthSupermarket compares:

Content Marketing Tools

Looking to get your content strategy rolling? These tools assist with the creation, promotion, and scheduling of your content marketing efforts.

Page Editor

Last Updated November 25, 2018

Andrew Marks

Growth Marketing Manager at Sensible Object & Content Manager at GrowthSupermarket. Experienced digital marketing manager with a flair for content strategy, customer acquisition, and product development & analytics.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 55 hours researching Content Marketing tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

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Created for marketing teams

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CoSchedule

IN A NUTSHELL

Get your entire marketing strategy under one roof with CoSchedule

PRICING

Accounts start from $49 per month

KEY FEATURES

Cross-functional marketing calendar
Social media scheduling tool
Collaborate on custom workflows with task management analytics

Great for

Create your content, emails, video, and social from one place, and streamline the process from creation to execution
Companies that utilise organic social media and blog content to drive acquisition
Repurposing popular content automatically for your feeds
Enhancing process management for executing on content strategy
Create a unified workflow for every project. Proactively plan out your entire roadmap and get real-time visibility
Create a project template and re-use templates to help you save time
Pinpoint areas of improvement faster, iterate on your team’s task management, and accurately gauge project timelines
Get weekly or monthly reports delivered right to your inbox

Be aware that

The entry level account has a limit on social profiles

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ScribbleLive

IN A NUTSHELL

Engage with your audience like never before. ScribbleLive is your end-to-end content marketing platform. Create and tell engaging stories as they happen

PRICING

Contact ScribbleLive for a quote

KEY FEATURES

Create high quality visual and written content
View the entire content lifecycle
Generate insights into your content campaign results

Great for

Create premium content including infographics, videos, micro content and interactive websites with highly vetted creative professionals
Use SEO insights to create strategies that make your most valuable content rank higher and drive more traffic
Collect third party content that matches your criteria from over 100K pre-screened sources
See all your content plans in one editorial calendar, implement proper workflows and give visibility into how your content is performing

Be aware that

This is designed for medium-to-large businesses

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Grammarly

IN A NUTSHELL

Grammarly's free writing app makes sure your messages, documents, and social media posts are clear, mistake-free, and effective

PRICING

Free tier available. Paid accounts start from $29.95 per month

KEY FEATURES

Scan your text for contextual grammatical mistakes
Integrates with Chrome for usability across the web

Great for

Reducing time spent second-guessing and proofreading for social media managers and customer service specialists
Comprehensive proofreading for more intricate grammar-checking available at the paid tier
Works with Gmail, Facebook, Twitter, LinkedIn, and most other places on the web
Scans your text for common and complex grammatical mistakes, spanning everything from subject-verb agreement to article use to modifier placement
You’ll get detailed explanations for all your mistakes and weekly progress reports

Be aware that

Free plan covers basic grammar checks, but the premium has more advanced error checking
Needs to be online to work

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Uberflip

IN A NUTSHELL

Uberflip is a cloud-based Content Experience Platform that lets businesses create remarkable content experiences for every stage of the buyer journey

PRICING

Contact Uberflip for a quote

KEY FEATURES

Create engaging content hubs for your knowledge base
Integrate CTAs and lead generation directly to your content
Create automated content recommendation pods for your blog

Great for

B2B marketers who utilize content throughout their customer's lifecycle
Integrating across large marketing platforms
Getting deep engagement analytics on your content to measure performance

Be aware that

This tool is best suited for SaaS/B2B companies

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Readable.io

IN A NUTSHELL

You have 7 seconds to grab someone's attention. Readable.io helps you cut out the noise

PRICING

Free tier available. Paid accounts start from $5 per month

KEY FEATURES

Generate Flesch-Kincaid and Gunning-Fog scores, keyword density, and other data points for your text
Upload files for analysis, or simply link a URL or CSV of URLs
Set up alerts for when your site fails readability checks

Great for

Ensuring your blog and site content is SEO-relevant for your targeted keywords
Eliminating unnecessary prose in your product copy
Automating the proofing process for your content
Integrating readability analysis directly into your software with their API

Be aware that

Unlimited text analysis is only available at the premium tier

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BuzzSumo

IN A NUTSHELL

Discover, follow, and analyze the influencers in your field in a single place, and quickly identify what content is working well

PRICING

Accounts start from $79 per month

KEY FEATURES

Unlimited searches for high-performing content in your field
Set up alerts to monitor backlinks, brand keywords, and competitors
Create targeted content based on high-volume questions asked by potential customers

Great for

Quickly identifying what content you should be creating, and how to optimize it
Simple and clear visualisations
Building and maintaining outreach lists with key influencers
Discover the most shared content in the last 12 months or the last 24 hours. Find the trending content and analyze what is trending over time
Filter by social platform to discover content that is resonating most on say Facebook or LinkedIn
Filter by content type such as videos or infographics, to see which videos are resonating

Be aware that

This is designed for medium-to-large businesses

Visit Site Read our Review

Contentools

IN A NUTSHELL

Create. Collaborate. Publish. All in one place. Contentools is a content marketing automation platform to streamline and manage content creation

PRICING

Accounts start from $29 per month

KEY FEATURES

Workflow management for content production
Editorial calendar for planning content creation and and automating publishing
Wordpress and social integrations

Great for

This tool helps small marketing teams coordinate with external or in-house content creators
Streamline your content production from ideation through to publishing
Create and organize your content strategic documents: centralized, updated and always accessible, to keep everyone on the same page
View your editorial calendar and see blog posts, ebooks, guides, social posts and any other content type: monitor your content production, deadlines and schedule content to be automatically published

Be aware that

This is primarily a workflow tool, and would need to be accompanied with a SEO strategy in order to achieve the best results