AB Tasty

AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing. We serve as your digital lab, equipped with all the tools you need to create quick experiments that will allow you to better understand your users and make informed decisions


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Key Features

  • Can do A/B, split, multivariate and multi-page testing
  • Modify existing pages and add new components from scratch using the AB Tasty visual editor

Great for

  • Build and compare two or more variations of the same element
  • Redirect traffic to one or several URLs. A perfect fit for new pages hosted on your servers
  • Trigger tests based on any criteria: URL, geolocation and weather
  • AB Tasty reports on your custom goals in real-time and displays confidence levels to help you make the right decisions at the right time

Be aware that

  • There is a learning curve to understanding all the features available with the platform
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