Adobe Analytics

Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence


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Key Features

  • Add-ons available such as an analytics platform for standardised video and ad engagement measurement.
  • Predictive intelligence to perform "what if" scenarios and identify the probability of visitor engagement

Great for

  • Understand what marketing touches are the most meaningful and how to most effectively optimise the customer journey
  • Take action on what's happening at the moment with the real-time events fire hose
  • Advanced insights powered by statistical modelling and machine learning

Be aware that

  • Adobe Analytics is designed for large organisations
  • Cost is estimated at around $100,000 per year
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