- Add-ons available such as an analytics platform for standardised video and ad engagement measurement.
- Predictive intelligence to perform "what if" scenarios and identify the probability of visitor engagement
- Understand what marketing touches are the most meaningful and how to most effectively optimise the customer journey
- Take action on what's happening at the moment with the real-time events fire hose
- Advanced insights powered by statistical modelling and machine learning
Be aware that
- Adobe Analytics is designed for large organisations
- Cost is estimated at around $100,000 per year