Google Optimize

Whether it’s a custom-tailored message at checkout or a completely revamped homepage, Optimize shows you which site experiences engage and delight your customers, and gives you the solutions that you need to deliver them



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Key Features

  • Create A/B, multivariate, or redirect tests
  • Quickly implement Optimize across your entire website
  • Native integration with Google Analytics provides you with the rich behavioral insights

Great for

  • Advanced experiment targeting means you can deploy the right experience to your customers at the right time
  • Optimize is built on Analytics, which means you can use the customer insights you’ve already configured within Analytics to test against business metrics that matter
  • Use our visual editing interface to make simple text and image changes

Be aware that

  • Need a Google Analytics account to use Optimize
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