Great for

• When analysing conversion funnel drop-offs, you have the ability to watch recordings of when users dropped off, therefore potentially finding out why they left
• Create feedback polls to understand the reasons behind some of your user behaviour
• Build your own surveys to get to know your customers a bit better
• There are no user limits on any Hotjar account
• Installation is simple and quick, all you need is one script
• Export and share heatmaps and recordings with your colleagues and clients

Be aware that

• The free tier is limited to 4,000 page views per day