GrowthSupermarket compares:

CRO Tools

These tools allow you to explore user behavior data in very fine detail. Create heat maps, watch user recordings, and view analytics data to help understand what obstacles your customers encounter.

Page Editor

Last Updated November 26, 2018

Byron Tassoni-Resch

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 95 hours researching CRO tools. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

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Fullstory

IN A NUTSHELL

FullStory session replay records the user's experience on your website or app, enabling you to search, segment, and reproduce with DVR-like playback every click, tap, or scroll

PRICING

Free tier available. Paid accounts start from $199 per month

KEY FEATURES

High-quality user session reply
View click and heat maps
Share customer segments, notes on sessions, and automatically push it all to your team's Slack, HipChat, Trello and more

Great for

Simple integration on your website, setting up FullStory only requires a small snippet of code on your site, no maintenance and no manual tagging
View how your customers browse and use your site in a live setting
Point-and-click any element on your page to see what percentage of your visitors have interacted with it
Exclude sensitive customer data every leaving your customer's browser by using the in-app point and click system

Be aware that

Session data is permanently deleted when it reaches the age specified in your subscription plan, so if you need it for longer you must upgrade first.
The free tier is limited to 1,000 monthly sessions

Free CRO tool for the first 10,000 visitors

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Freshmarketer

IN A NUTSHELL

Freshmarketer is an all-in-one conversion rate optimization tool packed with all the powerful features you need to increase website conversions

PRICING

The first 10,000 monthly visitors are free. Paid accounts start at $159 per month

KEY FEATURES

An "All-In-One" conversion optimization suite of tools
Analyze visitor behaviour using dynamic heatmaps
Optimize web pages with a drag and drop visual editor
Provide a personalized experience to different audience segments

Great for

Having all of your optimization tools within one platform
Use the FreshMarketer Chrome extension and create experiments in two minutes
Track all your visitors in real time
Get access to: A/B Testing features, Heatmaps, Session Replay, Polls and Feedback, Website personalization tools, funnel analysis and form analytics

Be aware that

The first paid tier is limited to 50,000 visitors

SCREENSHOTS

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Hotjar

IN A NUTSHELL

See how visitors are really using your website, collect user feedback and turn more visitors into customers

PRICING

Free tier available. Paid accounts start from €29 per month

KEY FEATURES

Record you visitors and see how they interact with your website
Generate heatmaps for your website
Create conversion funnels

Great for

When analysing conversion funnel drop-offs, you have the ability to watch recordings of when users dropped off, therefore potentially finding out why they left
Create feedback polls to understand the reasons behind some of your user behaviour
Build your own surveys to get to know your customers a bit better
There are no user limits on any Hotjar account
Installation is simple and quick, all you need is one script
Export and share heatmaps and recordings with your colleagues and clients

Be aware that

The free tier is limited to 4,000 page views per day

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Inspectlet

IN A NUTSHELL

Inspectlet helps companies understand their website visitors' intentions with smarter web analytics

PRICING

Free tier available. Paid accounts start from $39 per month

KEY FEATURES

Watch individual visitors use your site
All plans include eye-tracking, scroll, and mouse-click heatmaps
Compatible with dynamic sites and SSL sites

Great for

Screen Capture lets you record videos of your site visitors as they use your site, allowing you to see everything they do
Use filters to find exactly the visitors you're interested in watching
With one line of code you can tell Inspectlet which user is being recorded so that later you can find users with a specific email address or ID
Setting up consists of placing two lines of code on your site
Use the A/B testing feature to test variations of your site against each other and make data-driven decisions
Easily create different page versions using the Inspectlet visual editor
Get access to eye-tracking heatmaps, click heatmaps and scroll heatmaps

Be aware that

The free tier is limited to 100 recordings per month

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Mouseflow

IN A NUTSHELL

Mouseflow lets you see visitors' behavior and fix pain points with session replay, heatmaps, funnels, form analytics, and feedback campaigns

PRICING

Free tier available. Paid account starting from €29 per month

KEY FEATURES

Mouseflow includes a full suite of heatmaps covering clicks, movement, scrolls, attention, and geography.
Tracks clicks, mouse movement, scrolls, forms, and more

Great for

You can sort/filter visitor recordings by location, language, page count, duration, browser, operating system, platform, traffic source, visitor type (first time/returning), screen resolution, pages viewed, custom variables/tags
Mouseflow includes a full suite of heatmaps covering clicks, movement, scrolls, attention, and geography
Track activity from page-to-page on your site., this helps you analyze key journeys and processes (like checkout or sign up)
Monitor how visitors interact with forms, Mouseflow can measure drop-off, refills, blank submissions, errors, and more - for each relevant form field - and can be filtered in real time

Be aware that

The free tier is limited to 100 sessions per month

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Crazy Egg

IN A NUTSHELL

Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates

PRICING

Contact Crazy Egg for a pricing information

KEY FEATURES

Record the entire user session
Get access to the Crazy Egg A/B testing page editor
Generate multiple heatmap variants

Great for

Know exactly where your visitors are coming from, who referred them and how they behave on your site
With the Crazy Egg Scrollmap report, know what content gets your visitors excited and focus on what matters
Create the perfect page with A/B Testing and automatically launch the winning page when enough data has been collected
See all the individual clicks on your page and segment them by referral sources, search terms and more to see how different types of visitors behave
Get the exact number of clicks for every element on your page
Detect how far down the page people scroll so you know where you lose their attention

Be aware that

There is a learning curve to understanding all the features available with the platform

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Lucky Orange

IN A NUTSHELL

Lucky Orange will help you answer the question of why 99% of visitors that visit your site never turn into customers. It's one of those tools that will have you wondering how you ever lived without it

PRICING

Paid accounts start from $10 per month

KEY FEATURES

See exactly how many people are on your site right now and how they found you
Record of every visitor to your website
Generate heatmaps that show you how people read and interact with your site

Great for

Quickly compare historical statistics and see what keywords, locations, referrers, tweets, languages, etc. are driving traffic and behaviors on your site, all filterable by behavior tags
Segment heatmap data by location, browser, dates, mobile users, and more
Get access to the Lucky Orange chat tool which comes loaded with powerful features including multiple operators, canned responses, and auto invites
Conversion Funnels let you quickly see where people abandon a process on your website such as checking out or creating an account
Create customer polls which will allow you to get valuable information from your customers

Be aware that

The entry level account is limited to 25,000 pageviews

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Clicktale

IN A NUTSHELL

Uncover issues and opportunities that impact your business using Clicktale's enterprise experience analytics

PRICING

Contact Clicktale for pricing information

KEY FEATURES

Identify in-page patterns and critical junctures in customer behavior
Quantify impact with intuitive visualizations and prioritized action paths
Detect positive/negative experiences and interpret the intent behind every customer interaction

Great for

Watch replays of customers’ browsing sessions to visualize exactly what they see and do on your site
Holistically track target segments and specific events with recordings of 100% of relevant users, heatmaps, conversion funnels, form analytics, mouse tracking and more
Visualize and map where users are dropping off in your funnel, what they’re doing after they leave, and how best to get them back on the optimal path to increase conversion rates
Understand how each page – and your entire site – affects visitors so you can optimize to create more successful experiences
Visualize all key customer experience analytics metrics over time and correlate to specific business flows

Be aware that

Clicktale has been created for large companies

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SessionCam

IN A NUTSHELL

SessionCam provides tools for session replay, heatmaps, funnels, form analytics, journey mapping, error reporting, struggle & anomaly detection

PRICING

Contact SessionCam for pricing information

KEY FEATURES

Record your site visitors to see how they interact with your site
Generate heatmaps to see which parts of your website your users click on the most
Build conversion funnels to see where users are dropping off

Great for

Watch how users interact with your website using session replay to see mouse movement, clicks, form input, scrolling and mobile gestures
SessionCam includes a comprehensive set of filters to segment website recordings into areas of high interest
A machine-learning algorithm automatically identifies and measures the areas of your website which cause frustration by calculating a Customer Struggle (CS) score for user behavior on each page and for each session
Record user behavior on your website forms to report key metrics such as drop-off, number of re-tries and average time taken for each form field
SessionCam automatically identifies and tags the error messages that are having the biggest impact on your conversion rates

Be aware that

There is a learning curve to understanding all the features available with the platform

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IBM Tealeaf

IN A NUTSHELL

In a competitive marketplace your business has to deliver. See what works, what doesn’t, and how you can fix it to create quality experiences that turn visitors into customers and keep your customers coming back

PRICING

Contact IBM Tealeaf for pricing information

KEY FEATURES

Analyze customer behavior data
Understand customer issues
Optimize usability

Great for

See which performance and usability issues are costing your company the most money
Go beyond function and malfunction to understand how elements of your site or app impact usability
Quickly drill down to find the root causes of customer issues without having to dig through and analyze mountains of data
Gain a customer perspective with session replay to pinpoint exactly when and where users are struggling
Analyze customer behavior data to reveal broader trends for customer interaction with your web site or mobile app

Be aware that

IBM Tealeaf has been created for large companies