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Freshmarketer Review
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Swiss Army Knife Of Tools

Freshworks CRM Marketing is a comprehensive platform that offers a suite of advanced sales and marketing tools. Key features include a Customer Journey Builder, Email Marketing capabilities, Website and In-app Tracking, an AI-powered assistant for data analysis, Salesforce Automation, Customizable Dashboards, and Contact Management. Designed to help businesses understand their customers, optimize experiences, and automate processes, Freshworks CRM Marketing is an all-in-one solution for businesses of all sizes seeking to enhance their marketing efforts and drive success.

Pricing

Start and try out Freshmarketer for FREE - Paid accounts start at $15 per month

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?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor & Reviewer
Craig Mariner
Last Updated May 18, 2023
?
Ease of Use
5
Price
5
Customer Support
4.5
Features
5
4.9 out of 5

Craig Mariner, known as the "Energy Ball," is a passionate writer who covers an impressive range of topics.
His dedication and seemingly endless energy have made him a favorite among readers.

When not writing, Craig enjoys spending quality time with his lovely wife Catherine, their two cats, and engaging in various family activities. Committed to excellence and consistently exceeding expectations, Craig is a force to be reckoned with in the world of content creation.

Features

So, what are the key features for Freshworks CRM Marketing?

  • Design and visualize your customer's journey with the Customer Journey Builder
  • Create, send, and track email campaigns with the Email Marketing feature
  • Understand your user behavior better with website and in-app tracking
  • Get data analysis and predictions from the AI-powered assistant
  • Automate your sales processes with Salesforce Automation
  • Customize your dashboards to focus on the information that matters most to your team
  • Import contacts through a CSV file, customize your view, and get detailed insights into each contact's engagement level and web activity

What’s great about Freshworks CRM Marketing?

  • The Customer Journey Builder helps you understand and optimize your customer's experience
  • The Email Marketing feature allows you to create, send, and track email campaigns
  • Website and in-app tracking provide insights into user behavior
  • The AI-powered assistant, provides data analysis and predictions
  • Salesforce Automation increases efficiency by automating sales processes
  • Customizable dashboards let you focus on the information that matters most to your team
  • Contact Management provides detailed insights into each contact's engagement level and web activity

What you need to be aware of:

  • Freshworks CRM Marketing offers many features, which may require some time to learn and understand fully
  • The platform has strict records caps, which may limit your ability to scale

Freshworks CRM Marketing Prices

Free: Kickstart Your Journey

Price: £0/month, with 100 marketing contacts billed annually or monthly
  • Contact & Account Management
  • Contact Lifecycle Stages
  • Website Tracking & Built-in Chat
  • Social Media Campaigns
  • Shopify Integration
  • Additional 10,000 Marketing Contacts
  • Email Marketing Campaigns
  • 24×5 Support

Growth: Scale Your Business

Price: Starts at £15/month, with 2,000 marketing contacts billed annually or £20/month, billed monthly
  • Ideal for growing businesses that need to measure, analyze, and understand every customer interaction.
  • Includes everything in Free, plus:
  • Drag-and-drop Journey Builder
  • Multichannel Engagement-Email, SMS & WhatsApp
  • Behavioral Targeting
  • Segmentation based on Shopify events
  • Custom Playbooks
  • Additional 10,000 Marketing Contacts
  • Performance Report
  • Up to 2,000 Bot Sessions/Month
  • Industry Playbooks
  • Custom Reports & Dashboards
  • Back in stock notifications

Pro: Elevate Your Marketing

Price: Starts at £119/month, with 5,000 marketing contacts billed annually or £143/month, billed monthly
  • For advanced businesses that need seamless multichannel marketing with personalization.
  • Includes everything in Growth, plus:
  • Advanced Webhooks
  • Offline Events
  • Additional 10,000 Marketing Contacts
  • Up to 3,000 Bot Sessions/Month
  • Custom Roles

Enterprise: Command Your Business

Price: Starts at £239/month, with 10,000 marketing contacts billed annually or £287/month, billed monthly
  • For businesses that require governance, customization, and advanced metrics.
  • Includes everything in Pro, plus:
  • Transactional Emails
  • Field-level Permissions
  • Dedicated Account Manager
  • Additional 10,000 Marketing Contacts
  • Up to 5,000 Bot Sessions/Month
  • Advanced Metrics

Choose the plan that best fits your business needs and embark on your journey to success with Freshworks CRM Marketing.

Freshmarketer-review

Freshworks CRM Marketing: Your Secret Weapon for Success

Welcome to the world of Freshworks CRM Marketing – a comprehensive suite of advanced sales and marketing tools designed to supercharge your business. This platform is not just about understanding your customers better, it’s about transforming their experiences and automating your sales processes to drive success.

Whether you’re a business owner battling it out in a competitive niche, or a key player in an in-house digital marketing team, Freshworks CRM Marketing is your ally. It’s here to empower you to understand your customers, enhance your marketing efforts, and ultimately, outshine your competition.

And if you’re a marketer or running an agency, Freshworks CRM Marketing is your treasure trove. It provides a collection of data sources and services that seamlessly integrate with your existing client services – including branded reports and data exports.

Let’s dive deeper into the magic that Freshworks CRM Marketing can bring to your business:

Freshmarketer-cutomer-journey

Customer Journey Builder: Navigating the Path to Customer Delight

Have you ever wished you could step into your customer’s shoes, experiencing their journey firsthand? With the Customer Journey Builder, that wish becomes a reality. This feature allows you to design and visualize your customer’s journey, pinpointing areas of improvement and opportunities for engagement. It’s like having a roadmap to customer delight, guiding you to create experiences that not only meet but exceed customer expectations.

Email Marketing: Crafting Conversations that Connect

Email isn’t just about sending messages; it’s about building relationships. With Freshworks CRM Marketing’s Email Marketing feature, you can create, send, and track email campaigns that truly resonate with your audience. This feature is your secret weapon for building a strong customer base and sparking engaging conversations that connect on a deeper level.

Freshmarketer insights

Unlock the Power of User Insights: Unveiling the Secrets of Behavior with Freshworks CRM Marketing

  • Website and In-app Tracking: This feature of Freshworks CRM Marketing allows you to track user behavior on your website and within your app.
  • Insight into User Behavior: By tracking user behavior, you can gain valuable insights into your customers’ preferences and actions, much like having a crystal ball.
  • Tailored Marketing Efforts: These insights can help you tailor your marketing efforts for maximum impact, ensuring that your campaigns resonate with your users.
  • Creation of Resonating Experiences: With the understanding of user behavior, you can create experiences that truly resonate with your users, as if you have a personal guide leading you.

AI-powered Assistant: Harnessing the Power of AI for Data-Driven Decisions

Meet Freddie, your AI-powered assistant. Freddie is here to revolutionize your sales and marketing efforts with data analysis and predictions. It’s like having your personal data scientist, providing insights and predicting your next best move to close a sale. With Freddie, you can harness the power of AI to make data-driven decisions that propel your business forward.

 

Salesforce Automation: Boosting Efficiency, Unleashing Potential

Imagine if you could automate your sales processes to increase efficiency and reduce manual work. With Freshworks CRM Marketing’s Salesforce Automation feature, you can do just that. It’s like having an extra pair of hands, freeing your team to focus on more strategic activities. This feature boosts efficiency, allowing you to unleash your team’s full potential.

 

Freshmarketer-content

Contact Management: Revolutionizing Relationships for your business

Managing your contacts effectively is crucial for any business. With Freshworks CRM Marketing’s Contact Management feature, you can import contacts through a CSV file, customize your view, and get detailed insights into each contact’s engagement level and web activity. It’s like having a digital rolodex that does more than just store contact information – it gives you insights and recommendations to enhance your relationships. This feature revolutionizes relationship management, helping you build stronger, more meaningful connections in the digital age

?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor & Reviewer
Craig Mariner

Craig Mariner, known as the "Energy Ball," is a passionate writer who covers an impressive range of topics.
His dedication and seemingly endless energy have made him a favorite among readers.

When not writing, Craig enjoys spending quality time with his lovely wife Catherine, their two cats, and engaging in various family activities. Committed to excellence and consistently exceeding expectations, Craig is a force to be reckoned with in the world of content creation.

What do we think?

Freshworks CRM Marketing is a game-changer for many businesses, offering a suite of powerful features that revolutionize the way they understand and engage with their customers.

Its intuitive interface and tools like the Customer Journey Builder, Email Marketing, and Website and In-app Tracking provide businesses with a comprehensive view of their customer’s experiences and preferences.

The standout feature, however, is the AI-powered assistant, Freddie, which acts like a personal data scientist, providing invaluable insights and predicting the next best move to close a sale.

This level of intelligence and automation has the potential to dramatically improve a business’s sales strategy and outcomes.

Have a look and see how it can grow your business, it’s the swiss army knife of tools.

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Editors Rating

4.9 out of 5
Ease of Use
5
Price
5
Customer Support
4.5
Features
5

At GrowthSupermarket, we hold ourselves to rigorous editorial standards to empower you to make confident decisions.

Our team invested over 44 hours researching Freshmarketer, and we provide you with an objective overview of the Freshmarketer platform's pros and cons, along with any current offers, to help you find the best fit for your needs.