IBM Digital Analytics

A cloud-based platform that provides advanced analytics, comparative benchmarks about competitors and advice on how top performers are achieving success. Allows users to track and analyze visitor behavior over time and across multiple touch points and channels.


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Key Features

  • Retains raw data for 27 months allowing users to compare trends over multiple years
  • Easy data integration
  • Security and privacy using IBM Cloud

Great for

  • Faster, customisable report building functionality
  • Understand visitor behavior and create retargeting campaigns to increase conversions
  • Quickly calculate the return on investment (ROI) for each marketing channel
  • Employ real-time and ad-hoc analytics for your digital properties and enable performance gains from dynamic adjustments to your various digital channels
  • Easily manage your digital marketing efforts with flexible web analytics dashboards and benchmarks

Be aware that

  • IBM Digital Analytics has been designed for large scale organisations
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