IBM Digital Analytics

A cloud-based platform that provides advanced analytics, comparative benchmarks about competitors and advice on how top performers are achieving success. Allows users to track and analyze visitor behavior over time and across multiple touch points and channels.

PRICING

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Key Features

Retains raw data for 27 months allowing users to compare trends over multiple years
Easy data integration
Security and privacy using IBM Cloud

Great for

Faster, customisable report building functionality
Understand visitor behavior and create retargeting campaigns to increase conversions
Quickly calculate the return on investment (ROI) for each marketing channel
Employ real-time and ad-hoc analytics for your digital properties and enable performance gains from dynamic adjustments to your various digital channels
Easily manage your digital marketing efforts with flexible web analytics dashboards and benchmarks

Be aware that

IBM Digital Analytics has been designed for large scale organisations

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