GrowthSupermarket compares:

Cross Channel Advertising Software

Compare tools for managing your cross channel campaigns

Page Editor

Last Updated November 24, 2018

Byron Tassoni-Resch

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 65 hours researching Cross Channel Advertising Platforms. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

Expand all lists

Visit Site Read our Review

Doubleclick by Google

IN A NUTSHELL

Digital advertising with DoubleClick helps connect you to the right people in the right moments to improve your customer experience and your results

PRICING

Contact Doubleclick to receive a quote

KEY FEATURES

Reach your audience across screens, devices and platforms
Analysis data from first impression to conversion
Track campaign performance in real time
Access the largest group of publishers in the world

Great for

Track campaign performance across devices
Use Doubleclick Campaign Manager to identify, locate and understand your customers
Access a robust reporting and attribution tool
Get cover from industry leading click fraud protection
Receive access to some of the world's best publishers

Be aware that

Doubleclick by Google was created for large scale campaigns and budgets

Visit Site Read our Review

Criteo

IN A NUTSHELL

Criteo’s Commerce Marketing Ecosystem is where retailers, brands, and publishers come together to thrive and profit

PRICING

Contact Criteo to receive a quote

KEY FEATURES

Designed for large scale eCommerce companies
Target and re-engage with customers across multiple devices
Create tailored marketing messages based on audience engagement and actions

Great for

Leverage machine learning capabilities for eCommerce campaigns
Accurately target and re-engage your customer base with dynamic paid display ads across web, mobile browsers, and apps
Create dynamic remarketing campaigns based on your users real-time intent

Be aware that

Platform integration can take a few weeks to implement
Your campaigns gain access to data from other Criteo's client, however, they gain access to your data

Visit Site Read our Review

MediaMath

IN A NUTSHELL

MediaMath unites audience, media and intelligence in a single omnichannel platform. We give marketers the tools to execute smart marketing at scale

PRICING

Contact MediaMath to receive a quote

KEY FEATURES

Manage campaigns across devices from a single workflow
Use your first-party data to onboard, segment and activate your customers
Gain access to premium publisher inventory through MediaMath

Great for

Apply machine learning to optimize your campaigns
Identify the most valuable existing and future clients and target them across their devices
Receive dedicated account managers who can assist you in getting new campaigns live

Be aware that

MediaMath was designed for large scale campaigns and companies

Visit Site Read our Review

Marin Software

IN A NUTSHELL

Our independent platform optimizes advertising on Search and Social channels – connecting you to customers as they move across devices and publishers

PRICING

Contact Marin Software for a quote

KEY FEATURES

Create cross-channel campaigns
Use Marin TruePath Attribution to understand user journeys
Identify valuable customers and deliver messages to them across devices

Great for

Customize your cross-channel message by understanding user intent
Automate budget allocation across channels and campaigns
A unified dashboard cross-channel and cross-audience data
Use forecasting and scenario planning tools to identify opportunities to improve performance by reallocating budget among channels 5)

Be aware that

The minimum ad spend for Marin is $5,000 per month

Visit Site Read our Review

AdRoll

IN A NUTSHELL

The E-commerce Growth platform helping over 37,000 brands grow revenue through seamless marketing and ads

PRICING

Contact Adroll for a quote

KEY FEATURES

Use first party data to create cross-device campaigns
Create remarketing campaigns based on customer segments
Measure campaign performance within AdRoll with advanced analytics

Great for

Create campaigns that run across Display, Facebook, Twitter and LinkedIn
Create and automate optimisation rules for your campaigns
Use multi-channel attribution to see how different touchpoints drive users back to your site

Be aware that

AdRoll charge per CPM not per click

Visit Site Read our Review

Kenshoo

IN A NUTSHELL

The Kenshoo Infinity Suite empowers marketers with premium products & solutions to optimize and automate the marketing journey & grow customer lifetime value

PRICING

Contact Kenshoo for a quote

KEY FEATURES

Manage search and social campaigns through one platform
Leverage machine learning capabilities to make your campaigns more efficient

Great for

Manage budgets across multiple campaigns and channels
Identify audience interests and deliver relevant campaigns to them across channels
Use data insights to provide forecasts and model how to maximise conversions and increase return on incremental spend
Improve programs by applying insights from one channel to another to inform targeting and bidding

Be aware that

Doesn't support video campaign management through the Kenshoo platform

Visit Site Read our Review

The Trade Desk

IN A NUTSHELL

Precision targeting across display, video, mobile, native, audio and TV — and all devices

PRICING

Contact The Trade Desk for a quote

KEY FEATURES

Integrate TV, display, mobile, native and video campaigns
Create and manage cross-device campaigns

Great for

Use real-time bidding to target your audience across devices
Sync your display and tv campaigns from one tool
Use audio targeting to access users when they are on platforms like Spotify
Cap ad frequency for your users accross devices to ensure your ad spend is efficient

Be aware that

At the moment The Trade Desk does not offer campaign management for social platforms

Visit Site Read our Review

4C

IN A NUTSHELL

Win the battle for consumer attention with our data science and media technology. See how 4C helps you make multi-screen marketing magic

PRICING

Contact 4C for a quote

KEY FEATURES

Gain workflow efficiencies by managing TV and social campaigns in the same platform
Apply data-driven modeling to ensure your ads show on the best publishers

Great for

Leverage advanced insights to understand what channels and platforms work best for your products
Detect key weather, TV and sport moments and automatically launch relevant campaigns
Monitor paid, owned and earned media through one analytics platform

Be aware that

Currently, 4C does not offer search campaign management from within it's platform