GrowthSupermarket compares:

Cross Channel Advertising Software

Compare tools for managing your cross channel campaigns

?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor
Last Updated November 24, 2018
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Byron Tassoni-Resch

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 65 hours researching Cross Channel Advertising Platforms. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

Doubleclick by Google

IN A NUTSHELL

Digital advertising with DoubleClick helps connect you to the right people in the right moments to improve your customer experience and your results

PRICING

Contact Doubleclick to receive a quote

KEY FEATURES

  • Reach your audience across screens, devices and platforms
  • Analysis data from first impression to conversion
  • Track campaign performance in real time
  • Access the largest group of publishers in the world

Great for

  • Track campaign performance across devices
  • Use Doubleclick Campaign Manager to identify, locate and understand your customers
  • Access a robust reporting and attribution tool
  • Get cover from industry leading click fraud protection
  • Receive access to some of the world's best publishers

Be aware that

  • Doubleclick by Google was created for large scale campaigns and budgets
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Criteo

IN A NUTSHELL

Criteo’s Commerce Marketing Ecosystem is where retailers, brands, and publishers come together to thrive and profit

PRICING

Contact Criteo to receive a quote

KEY FEATURES

  • Designed for large scale eCommerce companies
  • Target and re-engage with customers across multiple devices
  • Create tailored marketing messages based on audience engagement and actions

Great for

  • Leverage machine learning capabilities for eCommerce campaigns
  • Accurately target and re-engage your customer base with dynamic paid display ads across web, mobile browsers, and apps
  • Create dynamic remarketing campaigns based on your users real-time intent

Be aware that

  • Platform integration can take a few weeks to implement
  • Your campaigns gain access to data from other Criteo's client, however, they gain access to your data
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MediaMath

IN A NUTSHELL

MediaMath unites audience, media and intelligence in a single omnichannel platform. We give marketers the tools to execute smart marketing at scale

PRICING

Contact MediaMath to receive a quote

KEY FEATURES

  • Manage campaigns across devices from a single workflow
  • Use your first-party data to onboard, segment and activate your customers
  • Gain access to premium publisher inventory through MediaMath

Great for

  • Apply machine learning to optimize your campaigns
  • Identify the most valuable existing and future clients and target them across their devices
  • Receive dedicated account managers who can assist you in getting new campaigns live

Be aware that

  • MediaMath was designed for large scale campaigns and companies
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Marin Software

IN A NUTSHELL

Our independent platform optimizes advertising on Search and Social channels – connecting you to customers as they move across devices and publishers

PRICING

Contact Marin Software for a quote

KEY FEATURES

  • Create cross-channel campaigns
  • Use Marin TruePath Attribution to understand user journeys
  • Identify valuable customers and deliver messages to them across devices

Great for

  • Customize your cross-channel message by understanding user intent
  • Automate budget allocation across channels and campaigns
  • A unified dashboard cross-channel and cross-audience data
  • Use forecasting and scenario planning tools to identify opportunities to improve performance by reallocating budget among channels 5)

Be aware that

  • The minimum ad spend for Marin is $5,000 per month
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AdRoll

IN A NUTSHELL

The E-commerce Growth platform helping over 37,000 brands grow revenue through seamless marketing and ads

PRICING

Contact Adroll for a quote

KEY FEATURES

  • Use first party data to create cross-device campaigns
  • Create remarketing campaigns based on customer segments
  • Measure campaign performance within AdRoll with advanced analytics

Great for

  • Create campaigns that run across Display, Facebook, Twitter and LinkedIn
  • Create and automate optimisation rules for your campaigns
  • Use multi-channel attribution to see how different touchpoints drive users back to your site

Be aware that

  • AdRoll charge per CPM not per click
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Kenshoo

IN A NUTSHELL

The Kenshoo Infinity Suite empowers marketers with premium products & solutions to optimize and automate the marketing journey & grow customer lifetime value

PRICING

Contact Kenshoo for a quote

KEY FEATURES

  • Manage search and social campaigns through one platform
  • Leverage machine learning capabilities to make your campaigns more efficient

Great for

  • Manage budgets across multiple campaigns and channels
  • Identify audience interests and deliver relevant campaigns to them across channels
  • Use data insights to provide forecasts and model how to maximise conversions and increase return on incremental spend
  • Improve programs by applying insights from one channel to another to inform targeting and bidding

Be aware that

  • Doesn't support video campaign management through the Kenshoo platform
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The Trade Desk

IN A NUTSHELL

Precision targeting across display, video, mobile, native, audio and TV — and all devices

PRICING

Contact The Trade Desk for a quote

KEY FEATURES

  • Integrate TV, display, mobile, native and video campaigns
  • Create and manage cross-device campaigns

Great for

  • Use real-time bidding to target your audience across devices
  • Sync your display and tv campaigns from one tool
  • Use audio targeting to access users when they are on platforms like Spotify
  • Cap ad frequency for your users accross devices to ensure your ad spend is efficient

Be aware that

  • At the moment The Trade Desk does not offer campaign management for social platforms
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4C

IN A NUTSHELL

Win the battle for consumer attention with our data science and media technology. See how 4C helps you make multi-screen marketing magic

PRICING

Contact 4C for a quote

KEY FEATURES

  • Gain workflow efficiencies by managing TV and social campaigns in the same platform
  • Apply data-driven modeling to ensure your ads show on the best publishers

Great for

  • Leverage advanced insights to understand what channels and platforms work best for your products
  • Detect key weather, TV and sport moments and automatically launch relevant campaigns
  • Monitor paid, owned and earned media through one analytics platform

Be aware that

  • Currently, 4C does not offer search campaign management from within it's platform
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