GrowthSupermarket compares:

Demand Side Platform (DSP) Tools

These networks provide advertisers with quality inventory to acquire high-value customers. They provide features for purchasing ads and targeting the right people.

Page Editor

Last Updated November 24, 2018

Byron Tassoni-Resch

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 85 hours researching Demand Side Platforms. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

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Doubleclick by Google

IN A NUTSHELL

Digital advertising with DoubleClick helps connect you to the right people in the right moments to improve your customer experience and your results.

PRICING

Contact Doubleclick to receive a quote

KEY FEATURES

Gain access to premium publishers
Analysis data from first impression to conversion
Track campaign performance in real time
Use advanced machine learning to identify potential customers and serve them ads in real-time

Great for

Use Doubleclick Campaign Manager to identify, locate and understand your customers
Access a robust reporting and attribution tool
Purchase customer target data from 3rd parties in platform

Be aware that

Doubleclick by Google was created for large scale campaigns and budgets

Ranked #1 DSP for ease of use (UX research firm Validately)

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Dataxu

IN A NUTSHELL

Dataxu's TouchPoint DSP enables marketing professionals to connect with real people across all channels to capture attention when & where it matters most.

PRICING

Contact Dataxu to receive a quote

KEY FEATURES

Target and engage with high value prospects
Deploy machine learning optimization in real time
Reporting occurs in real-time

Great for

Build cross device campaigns
Receive customer insights data, understand what brands there interacted with, where they are and their purchase intent behaviour
Receive guaranteed fraud protection and third party verification

Be aware that

There is a learning curve to understanding the platform

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MediaMath

IN A NUTSHELL

MediaMath unites audience, media and intelligence in a single omnichannel platform. We give marketers the tools to execute smart marketing at scale.

PRICING

Contact MediaMath to receive a quote

KEY FEATURES

Manage campaigns across devices from a single workflow
Use your first-party data to onboard, segment and activate your customers
Gain access to premium publisher inventory through MediaMath

Great for

Apply machine learning to your campaigns
Identify the most valuable existing and future clients and target them across their devices
Receive dedicated account managers who can assist you in getting new campaigns live

Be aware that

MediaMath was designed for large scale campaigns and companies

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Sociomantic

IN A NUTSHELL

Sociomatic helps the world’s top advertisers grow reach and increase customer loyalty with programmatic solutions for online, mobile web and in-app display advertising.

PRICING

Contact Sociomantic to receive a quote

KEY FEATURES

Combine dynamic ads with programmatic inventory buying
Use machine learning to optimise your bidding strategy

Great for

Optimize campaigns based on ROAS
Use advanced targeting to up and cross sell complementary products
Create unique campaigns for new and existing customers

Be aware that

Sociomantic specializes in the following industries: travel, telecommunications, retail, CPG, classifieds and finance

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Brightroll

IN A NUTSHELL

With more than 165 billion data points a day, the BrightRoll DSP is working for advertisers, solving their toughest challenges and driving results.

PRICING

Contact Brightroll to receive a quote

KEY FEATURES

Gain access to advanced user targeting through Yahoo's data sources
Reach views across video, display and native ads
Receive access to 165 billion data points

Great for

Billing is based on CPC instead of CPM
Receive campaign reporting tools on platform
Simple and easy to use interface

Be aware that

Brightroll was designed for large scale campaigns and companies

Mobile campaigns specialist platform

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Centro

IN A NUTSHELL

The industry-leading demand side platform & programmatic advertising solution that streamlines and scales digital campaigns.

PRICING

Contact Centro to receive a quote

KEY FEATURES

Create and manage cross-channel and cross-device campaigns
Self-serve platform
Strong focus on mobile campaigns

Great for

No delays on reporting, all reporting is in real-time
Gain access to over 1,000 private market places
Pre-bid fraud protection software is in place automatically

Be aware that

Centro was designed for large scale campaigns and companies

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Amobee

IN A NUTSHELL

Use Amobee DSP to plan and address your audiences across video, mobile, social, display, and TV networks.

PRICING

Contact Amobee to receive a quote

KEY FEATURES

Target your audience across channels and devices
Access direct publisher inventory

Great for

Use machine learning to optimize your campaigns in real-time
Fraud protection and brand safety tools are automatically included
Create and measure accurate A/B tests

Be aware that

There is a learning curve to understanding the platform

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The Trade Desk

IN A NUTSHELL

Precision targeting across display, video, mobile, native, audio and TV — and all devices.

PRICING

Contact The Trade Desk for a quote

KEY FEATURES

Integrate TV, display, mobile, native and video campaigns
Create and manage cross-device campaigns
Manage audio bidding on The Trade Desk

Great for

Use real-time bidding to target your audience across devices
Sync your display and tv campaigns from one tool
Use audio targeting to access users when they are on platforms like Spotify

Be aware that

At the moment The Trade Desk does not offer campaign management for social platforms

Created for managing smaller campaigns

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Choozle

IN A NUTSHELL

Choozle is a digital advertising software available to all marketers and advertisers. We make digital advertising easy and simple.

PRICING

Accounts start from $99 per month

KEY FEATURES

Real-time programmatic bidding
No minimum spend
Target users across devices

Great for

Target users based on a set of behavioural rules
IP address and geo-location targeting available
Create video, social, display & mobile ads in a single campaign

Be aware that

There is a learning curve to understanding the platform