Demand Side Platform (DSP) Tools

These networks provide advertisers with quality inventory to acquire high-value customers. They provide features for purchasing ads and targeting the right people.

Doubleclick by Google

Digital advertising with DoubleClick helps connect you to the right people in the right moments to improve your customer experience and your results.

PRICING

Contact Doubleclick to receive a quote

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Key Features

  • Gain access to premium publishers
  • Analysis data from first impression to conversion
  • Track campaign performance in real time
  • Use advanced machine learning to identify potential customers and serve them ads in real-time

Great for

  • Use Doubleclick Campaign Manager to identify, locate and understand your customers
  • Access a robust reporting and attribution tool
  • Purchase customer target data from 3rd parties in platform

Be aware that

  • Doubleclick by Google was created for large scale campaigns and budgets
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Ranked #1 DSP for ease of use (UX research firm Validately)

Dataxu

Dataxu's TouchPoint DSP enables marketing professionals to connect with real people across all channels to capture attention when & where it matters most.

PRICING

Contact Dataxu to receive a quote

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Key Features

  • Target and engage with high value prospects
  • Deploy machine learning optimization in real time
  • Reporting occurs in real-time

Great for

  • Build cross device campaigns
  • Receive customer insights data, understand what brands there interacted with, where they are and their purchase intent behaviour
  • Receive guaranteed fraud protection and third party verification

Be aware that

  • There is a learning curve to understanding the platform
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MediaMath

MediaMath unites audience, media and intelligence in a single omnichannel platform. We give marketers the tools to execute smart marketing at scale.

PRICING

Contact MediaMath to receive a quote

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Key Features

  • Manage campaigns across devices from a single workflow
  • Use your first-party data to onboard, segment and activate your customers
  • Gain access to premium publisher inventory through MediaMath

Great for

  • Apply machine learning to your campaigns
  • Identify the most valuable existing and future clients and target them across their devices
  • Receive dedicated account managers who can assist you in getting new campaigns live

Be aware that

  • MediaMath was designed for large scale campaigns and companies
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Sociomantic

Sociomatic helps the world’s top advertisers grow reach and increase customer loyalty with programmatic solutions for online, mobile web and in-app display advertising.

PRICING

Contact Sociomantic to receive a quote

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Key Features

  • Combine dynamic ads with programmatic inventory buying
  • Use machine learning to optimise your bidding strategy

Great for

  • Optimize campaigns based on ROAS
  • Use advanced targeting to up and cross sell complementary products
  • Create unique campaigns for new and existing customers

Be aware that

  • Sociomantic specializes in the following industries: travel, telecommunications, retail, CPG, classifieds and finance
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Brightroll

With more than 165 billion data points a day, the BrightRoll DSP is working for advertisers, solving their toughest challenges and driving results.

PRICING

Contact Brightroll to receive a quote

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Key Features

  • Gain access to advanced user targeting through Yahoo's data sources
  • Reach views across video, display and native ads
  • Receive access to 165 billion data points

Great for

  • Billing is based on CPC instead of CPM
  • Receive campaign reporting tools on platform
  • Simple and easy to use interface

Be aware that

  • Brightroll was designed for large scale campaigns and companies
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Mobile campaigns specialist platform

Centro

The industry-leading demand side platform & programmatic advertising solution that streamlines and scales digital campaigns.

PRICING

Contact Centro to receive a quote

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Key Features

  • Create and manage cross-channel and cross-device campaigns
  • Self-serve platform
  • Strong focus on mobile campaigns

Great for

  • No delays on reporting, all reporting is in real-time
  • Gain access to over 1,000 private market places
  • Pre-bid fraud protection software is in place automatically

Be aware that

  • Centro was designed for large scale campaigns and companies
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Amobee

Use Amobee DSP to plan and address your audiences across video, mobile, social, display, and TV networks.

PRICING

Contact Amobee to receive a quote

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Key Features

  • Target your audience across channels and devices
  • Access direct publisher inventory

Great for

  • Use machine learning to optimize your campaigns in real-time
  • Fraud protection and brand safety tools are automatically included
  • Create and measure accurate A/B tests

Be aware that

  • There is a learning curve to understanding the platform
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The Trade Desk

Precision targeting across display, video, mobile, native, audio and TV — and all devices.

PRICING

Contact The Trade Desk for a quote

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Key Features

  • Integrate TV, display, mobile, native and video campaigns
  • Create and manage cross-device campaigns
  • Manage audio bidding on The Trade Desk

Great for

  • Use real-time bidding to target your audience across devices
  • Sync your display and tv campaigns from one tool
  • Use audio targeting to access users when they are on platforms like Spotify

Be aware that

  • At the moment The Trade Desk does not offer campaign management for social platforms
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Created for managing smaller campaigns

Choozle

Choozle is a digital advertising software available to all marketers and advertisers. We make digital advertising easy and simple.

PRICING

Accounts start from $99 per month

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Key Features

  • Real-time programmatic bidding
  • No minimum spend
  • Target users across devices

Great for

  • Target users based on a set of behavioural rules
  • IP address and geo-location targeting available
  • Create video, social, display & mobile ads in a single campaign

Be aware that

  • There is a learning curve to understanding the platform
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