GrowthSupermarket compares:

Publisher Ad Management Platform

Compare the best Publisher Ad Management Platforms currently available

Page Editor

Last Updated November 24, 2018

Byron Tassoni-Resch

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 65 hours researching Publisher Ad Management platforms. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers.

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DoubleClick for Publishers

IN A NUTSHELL

DoubleClick for Publishers (DFP) is a complete revenue management across screens, formats and sales channels

PRICING

Contact Doubleclick for Publishers to receive a quote

KEY FEATURES

Maximise programmatic revenue for your site
Get discovered by millions of advertisers on the DoubleClick Ad Exchange
Engage with Native and Video ads

Great for

Gain programmatic access to a large volume of global advertisers
Work with publishers of all different sizes
Streamline your ads sales across your website and app

Be aware that

There is a learning curve to understanding the platform

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AppNexus

IN A NUTSHELL

Leverage the industry’s most trusted, transparent enterprise platform to optimize revenue, maximize yield, and command top dollar.

PRICING

Contact AppNexus to receive a quote

KEY FEATURES

The real-time decisioning platform lets you maximize your revenue opportunities
Get access to a full-stack suite of tools to help you monetize your website
Multi-format advertising options, serve ads across mobile, desktop, video, native, audio and display

Great for

Avoid underdelivering by using audience segmentation by AppNexus, which will unlock new audiences for your buyers
Access the largest independent marketplace
Gain access to AppNexus's forecasting technology

Be aware that

Currently you can not use AppNexus to serve ads on your app

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Sortable

IN A NUTSHELL

Sortable's ad technology works intelligently behind the scenes to optimize your ad impressions so you can focus on creating great content for your audience.

PRICING

Contact Sortable to receive a quote

KEY FEATURES

Get assistance with creating an efficient and competitive ad stack
Increase yields with header bidding, server-to-server connections, dynamic price floors and timeouts, and partner discrepancy minimization
Unified reporting shows performance at both the site and partner levels

Great for

Optimize content in order to optimize yield
Track content and layout A/B tests to measure ad performance
Assist publishers with developing their ad stack

Be aware that

Sortable require a minimum 50MM monthly page views

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OpenX

IN A NUTSHELL

OpenX creates quality programmatic advertising markets that drive superior monetisation for publishers and app developers.

PRICING

Contact OpenX to receive a quote

KEY FEATURES

Gain access to OpenX's Ad Exchange which was purposefully built for supply partners
Receive access to private market places to sell your premium inventory
Get access to dedicated app and mobile features

Great for

OpenX certifies against fraud and piracy
Gain access to 34k+ advertisers

Be aware that

OpenX charge on a percentage of revenue earned model

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Sonobi

IN A NUTSHELL

Leverage JetStream technology to gain control of audiences and ad products—and deliver the most value to clients, realize the most value for your brands.

PRICING

Contact Sonobi to receive a quote

KEY FEATURES

Identify and sell your inventory at the optimized price with JetStream Publisher Suite
Monetize your audience and inventory across indirect and direct buyers through a client-based adapter protocol and a server-to-server-based cloud protocol 3)

Great for

Eliminate margin erosion by directly managing demand partners, removing 3rd party fees
Manage holistic audience demand through a single integration across all media properties

Be aware that

There is a learning curve to understanding the platform

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Media.net

IN A NUTSHELL

Media.net is a leading online ad-tech company that develops innovative products for advertisers and publishers

PRICING

Contact Media.net to receive a quote

KEY FEATURES

Gain access to advertisers on the Yahoo / Bing network
Access all major DSPs and ad exchanges
Receive a dedicated account manager who will help set your website up

Great for

Receive a 100% fill rate
Get access to unique and revenue generating ad formats, such as: Mobile Docked Ads, Contextual Ads and In-Content Ads
Track your performance in real-time

Be aware that

Media.net specialism is serving contextual ads

Specialists in monetizing mobile apps

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Aerserv

IN A NUTSHELL

AerServ is a free mobile mediation and revenue management platform, specializing in mobile video and brand advertising for mobile app publishers.

PRICING

Contact AdServ to receive a quote

KEY FEATURES

Mobile video monetization specialist
Build for monetizing apps

Great for

Access thousands of premium brands through the aerMarket ad exchange
Receive real-time reporting
Automatic ad optimization works on increasing your yield

Be aware that

Designed to be used for apps who would like to monetize their content

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Google AdSense

IN A NUTSHELL

Learn how to make money online by pursuing your passion. We help you with website and content monetisation so that you can make money while doing what you love.

PRICING

Contact Google AdSense to receive a quote

KEY FEATURES

Select which types of ads you would like on your site
Integrate search or video ads into your site

Great for

Easy to set up and use
Payment is made automatically once a threshold has been hit
Mobile optimization is automatically included with AdSense

Be aware that

Designed for smaller publishers

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AdMob by Google

IN A NUTSHELL

Learn how to grow your app business with AdMob tools designed to help you with app monetisation, user analysis and mediation.

PRICING

Contact AdMob by Google to receive a quote

KEY FEATURES

Specializes in monetizing apps
Can be used with Android or iOS apps

Great for

Gain access to the AdMob network as well as 40 third-party ad networks
Run direct deals through the AdMob network
Free and unlimited analytics with Firebase
There are no standard fees for using the AdMob network

Be aware that

Designed to be used for apps who would like to monitize their content

Built for mobile games

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Unity Ads

IN A NUTSHELL

Unity is the ultimate game development platform. Use Unity to build high-quality 3D and 2D games, deploy them across mobile, desktop, VR/AR, consoles or the Web, and connect with loyal and enthusiastic players and customers.

PRICING

Contact Unity Ads to receive a quote

KEY FEATURES

Enables publishers to integrate video ads into your mobile games
Mobile game industries largest video ad network provider

Great for

Integrate video ads into your game play
Receive a dedicated account manager to help get you set up

Be aware that

Designed for mobile game publishers

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Leadbolt

IN A NUTSHELL

Leadbolt is a High Performance Mobile advertising platform for User Acquisition and In-app monetization.

PRICING

Contact Leadbolt to receive a quote

KEY FEATURES

Built for monetizing apps
Over 65,000 apps use Leadbolt to monetize their content

Great for

Gain access to premium advertising partners
Select what type of ads you would like appearing in your app, choose from: video, playable ads, interstitials and native ads
Receive a dashboard with real-time analytic data

Be aware that

Created for montetizing apps