Great for

• Create automated email campaigns, single email sends and transactional emails in the same platform
• Create a drip email campaign
• A/B testing feature is built into the platform
• Create a email send time-window or block emails from being sent out of business hours
• Create segments for customers based on purchase behaviour, website behaviour and social media engagement
• Integrate with Slack to get real-time notifications

Be aware that

• The standard account tier is limited to 50,000 customer profiles