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Email Marketing Tools

These tools are the bread and butter of email campaigns. Create customer lists, schedule and send campaigns, and view reports on every email you send.

Sendgrid

Delivering your transactional and marketing emails through the world's largest cloud-based email delivery platform. Send with confidence

PRICING

Accounts start from $9.95 per month

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Key Features

  • Use Sendgrid to build marketing or transactional emails
  • The 'Retention email' function is an automated feature that will send specific emails to customers who are likely to churn
  • Integrate and deliver your transactional emails via SMTP or API in minutes
  • Improve deliverability with domain and link customization, whether sending from shared IP pools or a dedicated IP

Great for

  • Choice between drag and drop email building feature or pure HTML
  • Review how the email will look on desktop, mobile and tablet before you send it
  • Schedule email sends based on user engagement
  • A/B testing feature built into the platform, you can run up to 6 variations at the same time
  • Safeguard your account deliverability reputation with SendGrid’s proactive ISP monitoring and outreach
  • Speak to SendGrid's team of email experts in order to get the best out of your campaign

Be aware that

  • Basic account tier is limited to 40,000 email sends per month
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Aweber

Affordable and easy to use email marketing and autoresponder tool

PRICING

Accounts start from $19 per month

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Key Features

  • Drag and drop email design feature
  • Create and automate follow up campaign to non-responders
  • Automatically create emails from your new blog posts

Great for

  • Build and automate you email marketing funnel
  • Get access to a sign up form which can be placed on your website
  • Track email sends, opens, and interactions
  • Create tags for your users, so that when someone has finished they email welcome flow they can be placed in the general email list automatically
  • Report on your email send data
  • Download the AWeber app so you can view data on the go

Be aware that

  • The basic account tier is limited to the first 500 subscribers
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Adestra

Adestra's powerful, easy-to-use platform can be customized, configuring the structure of the system to your business requirements

PRICING

Contact Adestra for a quote

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Key Features

  • Build and launch emails
  • Create automated email systems to respond to user engagement
  • A/B testing tool built in

Great for

  • Creating large scale email automation campaigns
  • Adestra minimize the risk of data leaks and data loss through logically-separated databases, multiple servers, and comprehensive backups (both on and off-site)
  • Track shopping cart abandoners and re-engage them with an email
  • Create a email sign up form with Adestra and place it on your website so you can grow you subscribers list
  • Integrate Adestra with your existing CRM system
  • Adestra has a 98.1% customer satisfaction score

Be aware that

  • Designed for large companies and campaigns
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CampaignMonitor

Campaign Monitor makes it easy for you to create, send, and optimize your email marketing campaigns

PRICING

Accounts start from £9 per month

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Key Features

  • Drag and drop email design feature
  • Choose from pre-designed templates to help get you started
  • Create personalised automated customer email journeys

Great for

  • Create email marketing journeys based on user engagement
  • Build customer segments within the platform to help you with targeting and messaging
  • Grow your email list with sign-up forms you can implement on your website
  • Get access to a full analytics suite that gives you an aggregate view into the performance of your overall email marketing program
  • Campaign Monitor can integrate with your e-commerce platform, CRM, or website
  • Build, design and manage your transactional emails through Campaign Monitor
  • The Campaign Monitor customer support team is available 24/7

Be aware that

  • The basic tier is limited to 2,500 email sends per month
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3 month free trial available

Moosend

Moosend is an Email Marketing & Marketing Automation Software to design and send beautiful newsletters and setup automated marketing sequences

PRICING

Accounts start from $10 per month

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Key Features

  • Create once-off email marketing campaigns
  • Design automated emails that send emails based on website engagement
  • Get access to advanced email analytics

Great for

  • Design your emails using a drag and drop feature
  • Get access to a range of email templates to use
  • Use Moosend to segment your email customer list
  • All of Moosend's account plans include unlimited email sends
  • Export your email reports to excel
  • Create specific email campaigns for users who abandon their cart

Be aware that

  • The entry level account is limited to 5,000 subscribers
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SMS sends available

SendPulse

Send Bulk Emails, SMS and Web Push: All-in-One

PRICING

Free tier available. Paid accounts start from £7.85 per month

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Key Features

  • Build your emails via HTML or drag and drop design
  • Create SMS campaigns
  • Manage transactional emails

Great for

  • Building a full view communication strategy, using marketing emails, sms and transactional emails
  • Create stand alone SMS campaigns
  • The Web Push feature allows you to push notifications to your users when they are online
  • Create a sign-up form that you can place on your website
  • Integrate SendPulse with your CRM and CMS platform
  • Get access to detailed reports on your email campaigns

Be aware that

  • There is a separate cost for sending SMS's through SendPulse
  • The free tier is limited up to 2500 subscribers or 15,000 emails per month
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Benchmark

Online email marketing solution to engage subscribers, target an audience, send beautiful, responsive emails and track results

PRICING

Free tier available. Paid accounts start from $13.99 per month

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Key Features

  • See what you email will look like on desktop, mobile and tablet with the live editing function
  • Send automated emails based on email and website engagement
  • Get access to a sign-up widget which you can place on your website in order to grow your email marketing list

Great for

  • Edit your photos directly in Benchmark
  • Gain access to a range of email templates for you to use
  • Create a cart abandonment automated email trigger
  • Create and track A/B tests for subject lines and email design
  • Report on the performance of your email campaign

Be aware that

  • The free tier is limited to 2,000 subscribers and/or 14,000 emails per month
  • The free tier includes the Benchmark logo at the bottom of the email
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MailChimp

MailChimp provides marketing automation for e-commerce businesses. Send beautiful emails, connect your e-commerce store, advertise, and build your brand

PRICING

Free tier available. Paid accounts start from $10 per month

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Key Features

  • Build once off email marketing campaigns
  • Create an email automation strategy
  • One of the largest email providers in the world

Great for

  • Use pre-built templates to build emails
  • MailChimp also has features to enable remarketing on Google, Facebook and Instagram
  • Advanced reporting features that combine email and website data from Google Analytics so you can see the whole picture
  • Create A/B and Multivariate tests for your emails
  • Create landing pages for your website with MailChimp
  • Download the MailChimp app for access on the go
  • Integrate with a wide range of 3rd party tools
  • Create advanced email campaigns for users who abandon their shopping cart

Be aware that

  • The free account tier is limited to 2,000 subscribers or 12,000 emails per month
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Emma

Emma is an email marketing platform that helps over 15,000 brands plan, design, and optimize targeted emails

PRICING

Accounts start at $89 per month

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Key Features

  • Create email automation process which is personal, relevant and timely with Emma's marketing automation suite
  • Use email engagement logic to create email flows
  • Create dynamic email content based on the user
  • Integrate Emma with your CRM system

Great for

  • Trigger messages based on user website and email activity
  • Segment and personalize your email sends
  • Build A/B tests
  • Build landing pages that match your email campaigns
  • Use Litmus to test how your email looks in various devices
  • Get access to email sign-up forms that can be placed on your website
  • Use robust email analytics to track performance

Be aware that

  • The entry level account is limited to 10,000 subscribers
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Sendinblue

Join over 50,000 companies on the most easy-to-use all-in-one email marketing, SMS, transactional email (SMTP), and marketing automation platform

PRICING

Free tier available. Paid accounts start from £15 per month

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Key Features

  • Drag and drop email builder
  • Create emails optimized for mobile
  • Build and manage transactional emails

Great for

  • Use platform to send emails and sms's
  • Have a dedicated IP address for your email sends, which could assist with deliverability
  • Track all campaigns from your dashboard on the platform
  • Select from pre-built email templates to help you get started
  • Test and optimize your emails before you send them with the Inbox Preview function
  • Create email triggers, which will send emails when user complete a specific task
  • Integrate SendInBlue with you CRM, CMS and website

Be aware that

  • The free account tier is limited to 600 email sends per day
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Pure360

Marketing technology that works across email and website to personalize customer experiences, drive sales and increase customer loyalty

PRICING

Contact Pure360 for a quote

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Key Features

  • Shopping cart abandonment recovery feature
  • Drag and drop email building feature

Great for

  • Gain access to useable templates to help you get started
  • Use the platform to optimise email sends for when you're likely to get the best engagement
  • A/B testing feature available
  • Use your CRM and customer data to create personalized email campaigns
  • Send SMS campaigns through Pure360

Be aware that

  • Headquarters based in UK, need to keep timezones in mind when reaching out to customer support
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MoonMail

The easiest way to send Email Marketing Newsletters! Create, design and analyze your Email Marketing campaigns in a minute using MoonMail the top Email Marketing Software Platform

PRICING

Free tier available. Paid accounts start from $15.99 per month

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Key Features

  • Create emails using the drag and drop design feature
  • Use real-time analytics to measure your campaigns

Great for

  • No plans and no contracts, you only pay for the emails that you send
  • 2 click process to start sending emails
  • One of the most affordable email marketing platforms
  • Free set-in email verification and list cleaning
  • Use a detailed set of real-time reports to track interactions within your campaigns like clicks, opens and delivery rates
  • Built-in clicks heatmap so you can track where your customers are clicking

Be aware that

  • Free tier is limited to 10 email sends per day and a total of 2,000 subscribers
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Sender

One of the world's most affordable and easy to use email marketing software

PRICING

Free tier available. Paid accounts start from $10 per month

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Key Features

  • Choose from a template or design your own emails
  • Emails are automatically optimised for mobile

Great for

  • Build marketing or transactional emails
  • The platform offers advanced email analytics features so you can measure the success of your campaigns
  • Create and customize email sign up widgets to sit on your website
  • If you send over 500,000 emails a month Sender can allocate you a dedicated IP address
  • Create web push notifications with Sender

Be aware that

  • Free tier is limited to 15,000 emails per month or 2,500 subscribers
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Constant Contact

With Constant Contact #1 email marketing software, you can create effective email marketing and other online marketing campaigns to meet your business goals

PRICING

Accounts start from £5 per month

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Key Features

  • Choose pre-designed templates or drag and drop to create your emails
  • Customer support is available for live support during email builds
  • Constant Contact can offer advice on email deliverability

Great for

  • Track campaigns with real-time analytics on your dashboard
  • Your unsubscribes, bounces and inactive email addresses update automatically
  • Grow your subscribers list with pre-made tools for your website
  • You can share every email you build with your Facebook business page

Be aware that

  • The basic account tier is limited to 10,000 email sends per month
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