Adthena is your secret weapon for search, giving your business unrivaled competitor insight.


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?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor & Reviewer
Byron Tassoni-Resch
Last Updated February 27, 2019

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

Editors Rating
Ease of Use
Customer Support
3.8 out of 5

Key Features

  • Find out what is working for your competitors and what your campaigns are missing
  • Compare the effectiveness of your ad copy, CTAs and promotions
  • Analyze keyword groups, campaigns and PLAs across mobile, desktop, paid and organic

Great for

  • Benchmark your ad performance vs. your competitors
  • Identify themes which are over or under-utilised by your competition
  • Monitor competitor promotions and discounts
  • Receive instant notification when competitors or affiliates are bidding on your brand terms
  • Use Adthena's Whole Market View to find search term opportunities and uncover new potential keywords
  • Set monitoring rules and get reports delivered straight to your inbox

Be aware that

  • Anthena was designed for organizations with large PPC campaigns and budgets
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