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PPC Competitor Research Tools

PPC bidding strategies can change at any time. Staying on top of what your direct competitors are doing can be the difference between a successful campaign and one that underperforms. These tools will help you inspect what updates they make.

Receive a PPC Rank Tracker

SpyFu

Search for any domain and see every place your competitors have shown up on Google: every keyword they've bought on Google Ads, every organic rank, and every ad variation in the last 11 years.

PRICING

Accounts start from $33 per month

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Key Features

  • Search any domain and see where your competitors have shown up on Google
  • Monitor your competitors PPC keyword rankings
  • Monitor your competitors and receive a notification when they bid on a new keyword

Great for

  • Track every keyword your competitors have ever bid on
  • No download limit on for competitor keywords
  • Instantly find keywords your competitors bid on but you don't
  • Track organic keyword listings for your competitors
  • View every ad variation your competitors have launched in the last 11 years
  • Every account has access to unlimited data downloads and competitor searches

Be aware that

  • They only provide UK and US data
  • PPC Ad Rank data updates weekly
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SEMrush

SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.

PRICING

Accounts start from $99 per month

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Key Features

  • One of the worlds largest PPC tools
  • Analysis your competitors keywords, ad copy and display ads

Great for

  • Uncover your competitors largest keywords
  • Discover new competitor keywords in Google Ads and Bing
  • Get a bird's-eye view of your competitors' online presence
  • Analyze their performance on desktop and mobile devices
  • Explore organic and paid keywords, backlinks and ads
  • Identify your competitors' main traffic sources
  • Uncover your competitors top referring websites
  • Compare up to 5 competitors against each other

Be aware that

  • Only 1 user per account. Additional users can be added at a cost
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SE Ranking

The website ranking software for business, agencies and PPC specialists. Online PPC tool for competitor analysis.

PRICING

Accounts start from $4 per month (billed annually)

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Key Features

  • Discover your competitors keywords and ads for paid and organic search
  • Get full list of all competitors for certain search query
  • Get list of all historical advertisers per certain query. Discover most popular and effective ads

Great for

  • Discover new paid and organic competitors
  • Get similar meaning keywords and expand your research
  • Full power SEO/PPC research tools is included in all paid plans
  • Get ranking data segmented by periods

Be aware that

  • The competitor data is limited to the following countries: United States, United Kingdom, Canada, Australia, Germany, Denmark, Japan, Netherlands, France, Belgium, Italy, Spain, Russia, Ukraine and Belarus
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Quanticmind

With our Search and Social products enterprise marketers can see a 30-40% uptick in performance over other bid management tools

PRICING

Contact Quanticmind in order to get a quote

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Key Features

  • Designed to manage search and shopping campaigns
  • Create forecasting models based on past performance

Great for

  • Use machine learning technology to optimize your search and shopping campaigns
  • Import offline conversion data to attribute to online campaigns
  • Optimize long-tail bidding through natural language processing and semantic distance modeling to clearly predict keyword value
  • Create ad and landing page tests within the Quanticmind platform
  • Create and share performance reports
  • Maximize your shopping campaigns by filtering out broken links, improper product titles, or poorly performing products

Be aware that

  • Doesn't include social campaign management
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SerpStat

Growth hacking tool for SEO, PPC and content marketing.

PRICING

Accounts start from $19 per month

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Key Features

  • Serpstat's database includes more than 100 million keywords
  • Low cost plan option designed for bloggers
  • Used by more than 30,000 online marketers

Great for

  • Provides data for 10 Google regions: USA, UK, Canada, Australia, Lithuania, South Africa, Ukraine, Russia, Kazakhstan and Bulgaria
  • Receive data on your competitors keyword strategy and ad copy
  • They have a low cost basic plan which starts at $19.00 per month
  • Enter your domain and automatically identify your top competitors
  • View side-by-side comparisons of a domain’s position in both organic and paid search results for each common keyword

Be aware that

  • Doesn't offer display or video ad analysis
  • Platform speed can sometimes be slow
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The Search Monitor

Get full visibility into the SEM activity of competitors, partners & industry leaders

PRICING

Accounts start from $599 per month

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Key Features

  • Monitor 9+ engines globally
  • Including PLAs and mobile tracking
  • Get competitor landing pages, ad copy, spend and clicks

Great for

  • See KPIs such as market share, rank, ad spend, clicks, CTR, & CPC across all search engines, including remarketing
  • Hourly Crawling means you will receive data faster
  • Automatic alerts are sent to you
  • For shopping campaigns; view competitors, seller ratings & reviews, keywords, prices, page rank, and SOV, for both PLAs and shopping engines
  • Get benchmarking stats to gauge your competitive performance

Be aware that

  • The Search Monitor was designed for organizations with large PPC budgets
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iSpionage

Adwords, SEO Keyword, Ad Copy and Landing Page Competitor Research Tool

PRICING

Accounts start from $29 per month

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Key Features

  • Identify your top AdWords competitors and reveal their keywords
  • Find new keywords for your based on competitor bidding

Great for

  • Get access to 7 years worth of keyword data
  • Benchmarking tools to track your SEM campaigns against your competitors
  • Monitor your competitors ad copy tests
  • Discover new landings pages from various industries
  • Discover competitor data across Google, Yahoo and Bing

Be aware that

  • They only provide data for US, UK, Canada and Australia
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Adthena

Adthena is your secret weapon for search, giving your business unrivaled competitor insight.

PRICING

Contact Athena in order to receive a quote

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Key Features

  • Find out what is working for your competitors and what your campaigns are missing
  • Compare the effectiveness of your ad copy, CTAs and promotions
  • Analyze keyword groups, campaigns and PLAs across mobile, desktop, paid and organic

Great for

  • Benchmark your ad performance vs. your competitors
  • Identify themes which are over or under-utilised by your competition
  • Monitor competitor promotions and discounts
  • Receive instant notification when competitors or affiliates are bidding on your brand terms
  • Use Adthena's Whole Market View to find search term opportunities and uncover new potential keywords
  • Set monitoring rules and get reports delivered straight to your inbox

Be aware that

  • Anthena was designed for organizations with large PPC campaigns and budgets
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Campaign Watch

View competitor landing pages and variations. Finding out what worked for them and what didn't makes your own marketing plan that much more efficient.

PRICING

Contact Campaign Watch in order to receive a quote

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Key Features

  • View competitors landing page tests
  • Monitor your top competitors’ seasonal spend, clicks, position, number of keywords and market share

Great for

  • Track your competitors clicks, impressions and spend data
  • See competitor landing page test results on a timeline
  • Drill in to analyze what was tested and which offer won
  • Identify the keywords you and your competition are buying to make sure you have the most compelling conversion funnel

Be aware that

  • It is a specialised platform which doesn't offer many features beyond competitor analysis
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Follow

See competitive intelligence information on any website and follow their activities with Follow. Traffic Estimate, SEO, SEM, Display and Advertising Data.

PRICING

Free tier available. Paid accounts start from $37 per month

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Key Features

  • View competitor text ads
  • Get traffic estimates for your competitors

Great for

  • Receive notifications when a new competitor ad is identified
  • They have an extension for Chrome and Firefox
  • The basic tier is free

Be aware that

  • The number of domain lookups is capped at 50 for the basic tier.
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