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Adzooma Review:
The Ultimate Guide to Adzooma

30-day free trial available

Adzooma is an online advertising platform that is disrupting the digital agency space by helping SMBs to grow their business through a suite of easy to use tools

Pricing

Accounts start from $49 per month

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?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor & Reviewer

Byron Tassoni-Resch

Last Updated November 06, 2018
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Ease of Use
4
Price
5
Customer Support
4
Features
4
4.3 out of 5

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

Features

So, what are the key features for Adzooma?

  • Multiple different tools available to suit users with varying levels of online advertising experience
  • New advertisers can take advantage of a complete done-for-you online advertising service to attract more customers to their business
  • Or, they can simply get a professionally-design web page made to help existing customers find them online
  • More experienced advertisers can get a free PPC health check to analyse the performance of their advertising campaigns
  • Existing Google Ads campaigns can also be managed and optimised using the intuitive online platform that makes suggestions to improve performance

What’s great about Adzooma:

  • Businesses who have never advertised online previously and are not sure where to start to attract new customers and grow their business
  • Those who know they should be online and need a hands-off way to get listed on Google so existing customers can find them more easily
  • Receiving an agency-style service but without the high costs and long contracts often used by agencies Businesses already advertising on Google Ads who would like a quicker way to identify, and action, opportunities for improvement
  • Getting regular reports on what’s working, and what is not when it comes to your online advertising campaigns
  • Those who want an easy-to-understand Google Ads management platform

What you need to be aware of:

  • The done-for-you service is exactly that. Although you’ll get a say on how your business should be promoted, you won’t have complete control over the campaigns
  • You’ll need to link up your Google Ads account to Adzooma to benefit from the PPC Health Check or PPC Optimization Tool

Pricing

Done-For-You Online Advertising (Adzooma Launch): £299 per month + advertising cost

Professionally-Designed Landing Pages (Adzooma Web Pages): From £49

PPC Health Check (Adzooma Health Check): Free

PPC Account Optimization (Adzooma Pro):

  • Up to £10k in advertising spend: £49 per month
  • Up to £100k in advertising spend: £99 per month
  • Up to £500k in advertising spend: £199 per month
  • £500k + in advertising spend: £299 per month

Adzooma Introduction

There are 2 main parties who should be interested in using Adzooma:

If you own a business and you want to start advertising on Google Search then Adzooma can help you set up landing pages and create, manage and run your campaigns with the help of their software and the Adzooma team behind the scenes. Essentially this means that you don’t have to hire an agency and can do it yourself, which should save you some money.

 

If you are a PPC manager or an agency yourself, then you can use Adzooma’s technology to improve and optimize your campaigns. The platform will scan your accounts and highlight where you can make improvements. This saves you the time of downloading multiple reports, just to open the data again in Excel and Google Sheets to slice and dice to try to find areas where you can make improvements. All this time is saved because Adzooma will only show you improvements when there is enough data to do so.

 

Let’s dig into the 2 services a bit more:

Done-For-You Online Advertising

With this service the Adzooma team claim to give you ‘everything you need for a successful online presence’. What that essentially means is that you get a web page that promotes your business and a fully-managed Google Ads campaign to drive more potential customers to your business.

The whole thing is managed by and taken care of by Adzooma though you do get regular updates and opportunities to approve the web page before it’s made public.

In short, the service is very similar to that which you would get from an online advertising agency. In fact, Adzooma themselves claim they offer ‘an agency-style service without the price tag.’

The launch dashboard:

Adzooma Launch Dashboard Image

Professionally-Designed Landing Pages

If the full ‘done-for-you’ service isn’t quite right and you’re simply looking for a way to get your business online so that existing customers can find you, Adzooma’s business web pages may be a better option.

It’s a cheaper option but it doesn’t come with the online advertising campaign setup and management. That means it’s unlikely to bring new customers to your business.

Still, it does at least give you an online presence and the web page is custom-made for you by the Adzooma experts. Plus, you get the first 30 days for free.

Landing Page examples:

Adzooma - Landing page images

Services for existing advertisers

Those that already have existing Google Ads campaigns up and running will know that creating the campaigns is only half the battle. Making them work in another matter. Even when they are profitable they can always be improved.

 

Adzooma offers help to existing advertisers through two main tools:

PPC Health Check:

Adzooma PPC Health Check imageThis 1-minute check produces a report that summarizes the key performance metrics of your existing Google Ads campaigns. The core goals are that it helps you reduce wasted spend, increase conversions, identify missed opportunities, and improve your quality score.

Of course, how much it can help you with any of these metrics will depend on the current health of your account. However, even if your campaigns are already looking great, it’s always good to have that confirmed, right?

The report gives you an overall grade after analyzing your campaign on a number of factors including ad extensions, location targeting, network targeting, re-marketing, ad performance, keyword performance, and more.

The only downside is that you do need to connect your Google Ads account to Adzooma to run the health check. This shouldn’t concern you too much though since Adzooma is a Premier Google Partner. If you’re interested in running a health check you can do so here – it’s free by the way.

PPC Account Optimization Tool:

Called Adzooma Pro, this is quite a neat tool that allows you to manage and optimize existing Google Ads campaigns from a fairly intuitive and well-presented platform.

It basically helps make sense of the sometimes confusing or dull looking screens in Google Ads by making clear recommendations and summaries of what’s happening on your account.

Perhaps the most promising feature is that it constantly analyses account performance over 20+ points and most opportunities it identifies to improve your campaigns are actionable with a single click – directly within Adzooma.

Plus, when you use the PPC Health Check, you actually get a 30-day free trial of Adzooma Pro included.

Adzooma Pro Dashboard

Adzooma Pro Dashboard

The history of Adzooma

Adzooma was essentially a spin-out from an existing business. The founders (David Sharpe and Robert Wass) created software to assist them with their own digital marketing technology business but discovered they created a new product in its own right. Adzooma officially launched in 2015. They are currently based in Nottingham in the United Kingdom and employ around 30 engineers, designers, Google Ads specialists, and marketers.

The important things to note: All of Adzooma’s software has been designed and developed in-house. There is no reselling and there are no white-labels. The technology they developed cannot be gotten anywhere else.

Photo of byron-tassoni-resch
?Our page editors are carefully selected for their expertise and knowledge for this product.
Page Editor & Reviewer

Byron Tassoni-Resch

Byron Tassoni-Resch is the Search Engine Marketing Manager for Deliveroo in Europe. With over 12 years in the digital marketing industry, his main focus is on paid search, video and display campaigns. He has worked both in-house and agency side, managing multiple millions of pounds in the span of his career.

Summary

Overall then, Adzooma appears to offer some clear benefits for both new and existing advertisers. Sure, the done-for-you aspect of some of the services may put some people off, but it will also appeal to many people, too.

Some more advanced users may dislike having to connect their account to a 3rd party, but since Adzooma are a Premier Google Partner, we suspect those fears are unfounded.

With that in mind, Adzooma is, at the very least, worth checking out. The potential benefits they offer are promising and appear to outweigh the few negatives we have uncovered.

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Editors Rating

4.3 out of 5
Ease of Use
4
Price
5
Customer Support
4
Features
4
GrowthSupermarket adheres to strict standards of editorial integrity to help you make decisions with confidence. We spent over 35 hours researching Adzooma. And in order to help you find the best our Page Editors highlight their pros, cons and if they have any current offers