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PPC Optimization & Reporting Tools

If you’re just starting out, knowing where and how to optimize your campaigns can be difficult to decipher from the firehose of data that PPC campaigns generate. On the other end, highly sophisticated PPC accounts require constant and minute adjustments constantly. These tools will help you automate routine optimization tasks to ensure you’re getting the most out of your budgets.

Opteo

Opteo is everything you hoped AdWords would be. Smart, powerful, and built to make life easier. Automate routine AdWords tasks, spend more time on high-level strategy and creative work.

PRICING

Accounts start from $97 per month

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Key Features

  • Receive over 30+ improvement type notifications
  • Manage keyword bids
  • Monitor and diagnose account issues in real time

Great for

  • Monitoring and diagnosing performance issues accurately and in real time.
  • Automatically detect landing page errors
  • Create and upload SKAGs
  • Optimize and manage display campaigns
  • Explore segments to find the most profitable areas within an account
  • Check scorecards to get a high-level understanding of account performance
  • Integrate with Slack and get Improvements and Alerts delivered to your inbox
  • Allocate budget to high performing ads using smart statistical analysis based on Click Through Rate and Conversions

Be aware that

  • If you are a business (not an agency) your account fee will be $100 per month + 1.5% of ad spend
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Optmyzr

Optmyzr gives advertisers and agencies tools to automate PPC account management. Our One-Click Optimizations™, Data Analysis and Reporting solutions will save you hundreds of hours each month

PRICING

Accounts start from $249 per month

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Key Features

  • Create and upload SKAG's
  • Get access to Enhanced Scripts
  • Shopping campaign builder tool
  • One click optimization feature

Great for

  • Build and manage shopping campaigns
  • Interface is clean and easy to use
  • You can import Google Analytics data to create reports within Optmyzr
  • Automates optimizations for keywords, bids, display network, shopping ads (PLAs), and ads
  • A/B testing and reporting tool is built into Optmyzr
  • Forecast and manage campaign budgets

Be aware that

  • No paid social integration, sole focus is on paid search
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Adalysis

Adalysis has 20+ tools for PPC optimization, insights, management and testing

PRICING

Accounts start from $99 per month

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Key Features

  • 40+ automatic account checks
  • Ad testing dashboard summary
  • 20+ account management tools
  • Customizable templates and reports

Great for

  • Adalysis will automatically run tests and only inform you when there is an action required
  • Automatically create A/B ad copy tests
  • Create customizable Google Data Studio reports
  • Automatically checks for broken landing pages and will notify you if it's found one
  • You can create a to-do list directly in Adalysis so you can keep track of what you need to do
  • Track you quality score results and get hints on how to improve them

Be aware that

  • Can't analysis ad tests for longer than 180 days
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30-day free trial available

Adzooma

Adzooma is an online advertising platform that is disrupting the digital agency space by helping SMBs to grow their business through a suite of easy to use tools

PRICING

Accounts start from $49 per month

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Key Features

  • Get a free PPC health check to analyse the performance of your advertising campaigns
  • Checks twelve key elements of an account’s structure to ensure optimum setup
  • Suggests opportunities to improve performance to reduce wasted spend and increase conversions
  • Every opportunity is actionable within Adzooma, most with a single click

Great for

  • Businesses already advertising on Google Ads who would like a quicker way to identify, and action, opportunities for improvement
  • Getting regular reports on what’s working, and what is not when it comes to your online advertising campaigns
  • Those who want a simpler, easy-to-understand Google Ads management platform
  • A quick way to apply optimisations and changes to individual Google Ads campaigns, adverts, and targeting settings
  • Managers who would like to more closely check the performance of their PPC campaigns without being overloaded with complex data
  • Reducing wasted spend, increasing reach, and boosting the number of successful conversions for a higher ROI

Be aware that

  • You’ll need to link up your Google Ads account to Adzooma to benefit from this service

SCREENSHOTS

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AdStage

Powering paid marketers with closed-loop reporting and automation. AdStage is connecting paid media marketers to the data they need to analyze, automate, and report on their PPC and paid social campaigns.

PRICING

Accounts start from $749 per month

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Key Features

  • Manage search and social campaigns within one platform
  • Automate and create custom reports
  • Create performance dashboards

Great for

  • Create and schedule automated reports
  • Create and manage optimization automated rules
  • Have a single location to export your data from
  • Integrates with most digital ad platforms
  • Create white label reports
  • Use pre-built reporting templates to help you get started
  • Keep your creatives fresh and fight ad fatigue by automatically rotating or scheduling new ads
  • Always know how your campaigns are performing by monitoring your accounts 24/7 with triggered email alerts

Be aware that

  • Some of the other platforms have a lower cost per month
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Manage your PPC budget

Shape

Shape provides agencies and companies with powerful tools to take control of PPC spend. Never worry about pacing or over/underspend again

PRICING

Basic tier is free. Paid accounts start from $299 per month

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Key Features

  • PPC Budget management platform
  • Create automated rules which stop your account from overspending

Great for

  • Tracking AdWords and Bing account spend and adjusting budgets month on month depending on previous months spend
  • Adjusts budget targets by moving over/underspend from one cycle to the next
  • Detects and adds newly created campaigns to Shape budgets
  • There is no user limit, you can add your entire team to your Shape account
  • Create automated alerts to inform you if you account is under or over spending

Be aware that

  • The free tier is limited to tracking the budget of 1 account
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WordStream

Use our free tools and 20-Minute Work Week to create, optimize, manage and measure high-performing paid search and paid social campaigns.

PRICING

Accounts start from $264 per month

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Key Features

  • Manage search and social campaigns within one platform
  • Automated and custom reports
  • Create performance dashboards

Great for

  • 20-minute work week feature runs automated account checks
  • The Performance Dashboard charts key metrics from your AdWords, Bing, and Facebook accounts in one place
  • Access the call tracking feature within WordStream (for US and Canada only)

Be aware that

  • Not designed for large PPC accounts
  • No search retargeting capabilities
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AdHawk

AdHawk uses machine learning to make managing your Google AdWords and Facebook campaigns easier

PRICING

Contact AdHawk in order to receive a quote

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Key Features

  • Manage Google AdWords and Facebook campaigns within one account
  • Receive optimization notifications when they are found

Great for

  • Combine search and social performance data
  • One-click optimization feature
  • Ger real-time reporting for your AdWords and Facebook campaigns
  • Email support is available 24/5

Be aware that

  • Designed for small to medium sized accounts
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Karooya

Cut down Google AdWords & Bing Ads spend by 10-20% with negative keywords tool in just a few minutes.

PRICING

One time fee starts from $100

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Key Features

  • Negative keyword recommendations
  • Reports with historical data

Great for

  • Analyse search term reports for negative keyword recommendations
  • Account campaign and ad-group level recommendations
  • Receive recommendations for 'similar negative keywords' based on your existing negative keywords, they will be close variants that you want to block as well

Be aware that

  • The platform only recommends negative keywords, doesn't offer any other services
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